Benjamin Gustafson
Marketing Manager at Microaire Surgical Instruments- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Photoshop 2020 New Features
LinkedInSep, 2020- Nov, 2024
Experience
-
Microaire Surgical Instruments
-
United States
-
Medical Device
-
100 - 200 Employee
-
Marketing Manager
-
Jun 2021 - Present
• Oversee all marketing activity for SmartRelease, the leading system for minimally invasive carpal tunnel release surgery • Prepare statistical analytics dashboards (performance against quota, regional market penetration, etc.) and recommendations for senior leadership • Managed the development and implementation of CarpalTunnel.com, a patient-oriented website which has seen +94K visitors since launch • Developed strategy and messaging for booth presence at flagship trade show for… Show more • Oversee all marketing activity for SmartRelease, the leading system for minimally invasive carpal tunnel release surgery • Prepare statistical analytics dashboards (performance against quota, regional market penetration, etc.) and recommendations for senior leadership • Managed the development and implementation of CarpalTunnel.com, a patient-oriented website which has seen +94K visitors since launch • Developed strategy and messaging for booth presence at flagship trade show for hand surgeons, leading to five-year high in generated leads • Promoted from Associate Marketing Manager in Aug. 2023 Show less • Oversee all marketing activity for SmartRelease, the leading system for minimally invasive carpal tunnel release surgery • Prepare statistical analytics dashboards (performance against quota, regional market penetration, etc.) and recommendations for senior leadership • Managed the development and implementation of CarpalTunnel.com, a patient-oriented website which has seen +94K visitors since launch • Developed strategy and messaging for booth presence at flagship trade show for… Show more • Oversee all marketing activity for SmartRelease, the leading system for minimally invasive carpal tunnel release surgery • Prepare statistical analytics dashboards (performance against quota, regional market penetration, etc.) and recommendations for senior leadership • Managed the development and implementation of CarpalTunnel.com, a patient-oriented website which has seen +94K visitors since launch • Developed strategy and messaging for booth presence at flagship trade show for hand surgeons, leading to five-year high in generated leads • Promoted from Associate Marketing Manager in Aug. 2023 Show less
-
-
-
University of Virginia
-
United States
-
Higher Education
-
700 & Above Employee
-
Senior Resident
-
Aug 2019 - May 2021
• Managed a team of 10 Resident Advisors, overseeing their interactions with residents • Administrated a new dormitory each year, fostering an inclusive and welcoming home for 280 first year residents • Engaged with residents through policy violation follow-ups, regular on-call rotations, and programming throughout the year • Developed the university’s housing program for all undergraduate students living on Grounds as a member of the Executive Committee • Managed a team of 10 Resident Advisors, overseeing their interactions with residents • Administrated a new dormitory each year, fostering an inclusive and welcoming home for 280 first year residents • Engaged with residents through policy violation follow-ups, regular on-call rotations, and programming throughout the year • Developed the university’s housing program for all undergraduate students living on Grounds as a member of the Executive Committee
-
-
-
Full Circle Marketing
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Marketing Intern
-
May 2020 - Jul 2020
• Generated a report on the Shenandoah Apple Blossom Festival’s use of a $14,000 grant • Researched grant opportunities for business development in opportunity zones during the COVID-19 pandemic • Designed documents in Adobe Illustrator for the firm to use with its consulting clients • Mentored directly under the founder and president of the firm • Generated a report on the Shenandoah Apple Blossom Festival’s use of a $14,000 grant • Researched grant opportunities for business development in opportunity zones during the COVID-19 pandemic • Designed documents in Adobe Illustrator for the firm to use with its consulting clients • Mentored directly under the founder and president of the firm
-
-
-
American Woodmark
-
United States
-
Wholesale Building Materials
-
700 & Above Employee
-
Builder-Direct Marketing Intern
-
May 2019 - Jul 2019
• Developed a plan to reduce cabinet door-style catalog complexity by 29% • Conducted market research on largest customer in Builder-Direct channel and delivered recommendations to grow market share to Marketing leadership • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to… Show more • Developed a plan to reduce cabinet door-style catalog complexity by 29% • Conducted market research on largest customer in Builder-Direct channel and delivered recommendations to grow market share to Marketing leadership • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to assess priority opportunities for new product development Show less • Developed a plan to reduce cabinet door-style catalog complexity by 29% • Conducted market research on largest customer in Builder-Direct channel and delivered recommendations to grow market share to Marketing leadership • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to… Show more • Developed a plan to reduce cabinet door-style catalog complexity by 29% • Conducted market research on largest customer in Builder-Direct channel and delivered recommendations to grow market share to Marketing leadership • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to assess priority opportunities for new product development Show less
-
-
-
University of Virginia
-
United States
-
Higher Education
-
700 & Above Employee
-
Resident Advisor
-
Aug 2018 - May 2019
• Oversaw a residence hall of 25 students • Planned programs and initiatives that foster a welcoming and inclusive community for all residents of different backgrounds and identities • Trained in conflict resolution, crisis management, communication, and professionalism • Organized election of students living in University housing to Residential Leadership Experience as Assistant Vice Chair of Elections • Promoted to the position of Senior Resident for the 2019-2020 school year • Oversaw a residence hall of 25 students • Planned programs and initiatives that foster a welcoming and inclusive community for all residents of different backgrounds and identities • Trained in conflict resolution, crisis management, communication, and professionalism • Organized election of students living in University housing to Residential Leadership Experience as Assistant Vice Chair of Elections • Promoted to the position of Senior Resident for the 2019-2020 school year
-
-
-
American Woodmark
-
United States
-
Wholesale Building Materials
-
700 & Above Employee
-
Marketing-Product Management Intern
-
May 2018 - Aug 2018
• Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to assess priority opportunities for new product development • Identified new product opportunities for the company’s Universal Design line to better meet customer needs in multi-family home markets, with $35MM in incremental value • Compared competitor product lines to American Woodmark’s portfolio, conducting gap analysis to assess priority opportunities for new product development
-
-
Education
-
2017 - 2021
University of Virginia
B.S in Commerce, B.A. in Statistics
Community
