Experience

Akka Kappa Ltd

• Ghana
• Leasing Real Estate
• 1 - 100 Employee

• Digital Marketing Executive

  • Feb 2023 - Present

  1- Develop digital marketing strategies to improve the overall digital presence. 2- Manage the company's social media accounts by designing and scheduling posts, creating content, drawing a calendar and engaging the audience. 3- Monitor performance and review all digital channels using analytic tools 4- Prepare Newsletters, fliers and other marketing materials 5- Collaborate with the web developer to maximise SEO, Paid Ads and other issues with the website. 1- Develop digital marketing strategies to improve the overall digital presence. 2- Manage the company's social media accounts by designing and scheduling posts, creating content, drawing a calendar and engaging the audience. 3- Monitor performance and review all digital channels using analytic tools 4- Prepare Newsletters, fliers and other marketing materials 5- Collaborate with the web developer to maximise SEO, Paid Ads and other issues with the website.



Africa 118 Inc.

• Canada
• Information Services
• 100 - 200 Employee

• Digital Marketing Executive

  • May 2021 - Apr 2023

  1- Serve as the liaison between Africa118 and all businesses in my cohort to ensure their individual digital KPIs are achieved over the period. 2- Set up, test and run Google Ad campaigns for all clients for maximum conversions and leads. 3- Use Hootsuite to manage the social media accounts delivering excellent content and engagements. 4- Compose and schedule email campaigns by collaborating with third-party email service providers. 5- Assist in the development of marketing strategies and implementation of industry-based digital strategies for the clients in my cohort. 6- Analyze the effectiveness of digital campaigns for clients and give technical recommendations. 7- Build long-term relationships with clients and set up a list of KPIs to track for each business. 8- Coordinate with the technical team on the website development, content curation and running of social media campaigns 9- Liaise with the various partners/stakeholders in the project (Ecobank, RTK group & NABA) representatives in the implementation of their various tasks in the project 10- Train and equip the businesses on the various Google Digital Topics aimed at enabling them to grow their businesses. Show less



Blissnest

• Accra, Greater Accra, Ghana

• Digital Account Manager

  • Jan 2021 - May 2022

  • Perform research on current benchmark trends and audience preferences • Design and implement social media strategy to align with business goals • Set specific objectives and report on ROI • Generate, edit, publish and share engaging content (original text, photos, videos and news) • Communicate with followers, respond to queries in a timely manner and monitor customer reviews • Oversee social media accounts’ design (Instagram timeline cover, profile pictures and blog layout) • Suggest and implement new features to develop brand awareness, like promotions and competitions • Stay up-to-date with current technologies and trends in social media, design tools and applications Show less



Kids at Heart International School

• Greater Accra, Ghana

• Academic Tutor

  • Sep 2020 - May 2021

  • Responsible for teaching the IGCSE and A level (Pearson Edexcel) students • Supervising and handling practical sessions. • Mentoring students on academia and career development. • Responsible for teaching the IGCSE and A level (Pearson Edexcel) students • Supervising and handling practical sessions. • Mentoring students on academia and career development.



Miniversity Education Company

• Ghana
• Education Administration Programs
• 1 - 100 Employee

• Academic Tutor

  • Jun 2019 - Dec 2019

  • Responsible for teaching the IGCSE and A level (CIE) students • Supervising and handling practical sessions. • Mentoring students on academia and career development. • Responsible for teaching the IGCSE and A level (CIE) students • Supervising and handling practical sessions. • Mentoring students on academia and career development.



University of Ghana

• Ghana
• Higher Education
• 700 & Above Employee

• Research And Teaching Assistant

  • Aug 2018 - Aug 2019

  • Responsible for assisting lecturers in organizing and delivering work schemes each semester • Making presentations and organizing tutorial sessions • Training students on the use of laboratory equipment • Mentorship on career development and other leadership responsibilities • Responsible for assisting lecturers in organizing and delivering work schemes each semester • Making presentations and organizing tutorial sessions • Training students on the use of laboratory equipment • Mentorship on career development and other leadership responsibilities



Universal Merchant Bank

• Ghana
• Banking
• 500 - 600 Employee

• Marketing Intern

  • Jun 2017 - Aug 2017

  • Customer service duties, welcoming customers, in-house marketing of products and services, calling duties, doing call-overs, filing, making reports, rechecking accounts and balances, etc. • Customer service duties, welcoming customers, in-house marketing of products and services, calling duties, doing call-overs, filing, making reports, rechecking accounts and balances, etc.



Paradise Print Press

• Accra

• Account Manager

  • Jun 2014 - Aug 2015

  • Responsible taking accounts and stocking of materials for printing, typing, proof reading, binding, laminating, framing, social media marketing, making daily accounts and writing weekly reports. • Responsible taking accounts and stocking of materials for printing, typing, proof reading, binding, laminating, framing, social media marketing, making daily accounts and writing weekly reports.