Experience

Ninemer Communications Pte Ltd

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Digital Practice

  • Oct 2019 - Present

  Digital marketing across a wide range of clients - Content creation- Digital CRM, PR and Social media- Digital Transformation- Influencer marketing- Branding Digital marketing across a wide range of clients - Content creation- Digital CRM, PR and Social media- Digital Transformation- Influencer marketing- Branding



Havas Media Asia Pacific

• GM/Head of Mobext, Mobile

  • Oct 2016 - Sep 2019

  Specialist arm for digital media buy and mobile marketing.Digital non-media arm for Havas Media. Specialist arm for digital media buy and mobile marketing.Digital non-media arm for Havas Media.



Weekender

• United States

• Director of Product Marketing

  • Dec 2015 - Aug 2016

  Startup for Mobile app in F&B space Startup for Mobile app in F&B space



CTRIP

• Head of Marketing, SEA

  • May 2015 - Nov 2015

  Marketing and PR, Global brand, Southeast AsiaOutbound and inbound travel marketingTraditional and digital marketingStrategy and consumer insightsMarketing partnerships and relationship management Marketing and PR, Global brand, Southeast AsiaOutbound and inbound travel marketingTraditional and digital marketingStrategy and consumer insightsMarketing partnerships and relationship management



ZUJI

• Hong Kong
• Travel Arrangements
• 1 - 100 Employee

• Head Marketing

  • Nov 2013 - Apr 2015

  • In charge of brand-wide product merchandising and planning• Oversee entire marketing strategy for local market, focusing on digital channels• Liaison for strategic partnerships – banks and business partners (OCBC, AMEX, MasterCard)• Maintain and solidify ZUJI brand as #1 online travel agent of choice in Singapore market• Support CEO profiling through public relations activities• Identifying key business and marketing channels opportunities for incremental sales• Translate business and online analytics data into actionable marketing campaigns• Grow CRM activities through email marketing and on-site touchpoints• Manage marketing budget of AUD2 million for FY14/15• Develop enhancement requirements with technology and various stakeholders to refine and enhance online customer journey• Manage and oversee team of 2 marketing executives and web producer



ANZ

• Australia
• Banking
• 700 & Above Employee

• Associate Director, Channel Marketing

  • Oct 2012 - Apr 2015

  - Digital marketing planning and strategies- Branch marketing, ATMs and digital channel performance optimisation- Website traffic growth, web site UI- Consumer touchpoints and brand management- Email marketing and online brand management- Mobile marketing- Social media strategy

• Associate Director, Digital Channels

  • Jul 2011 - Oct 2013

  Online Acquisition and Distribution Manager - Digital ChannelsCredit Cards



XM Asia

• Senior Account Manager

  • Jan 2010 - May 2010

  Hewlett-Packard APJ Consumer Notebooks.Digital marketing Hewlett-Packard APJ Consumer Notebooks.Digital marketing



Reap Interactive

• Account Director

  • Mar 2008 - Aug 2009

  Account director, digital marketing, various industries.Specialise financial, FMCG consumer, automotive, youth Account director, digital marketing, various industries.Specialise financial, FMCG consumer, automotive, youth



Publicis Dialog Singapore

• Account Manager

  • Nov 2006 - Nov 2007

  Account ManagerAccount lead for automotive, financial, luxury,Digital marketing, CRM, lead generation Account ManagerAccount lead for automotive, financial, luxury,Digital marketing, CRM, lead generation



Lins Advertising

• Account Manager

  • Jun 2005 - Oct 2006

  Financial, luxury, automotivePress, radio, and digital marketing Financial, luxury, automotivePress, radio, and digital marketing