Experience

University of Ottawa

• Canada
• Higher Education
• 700 & Above Employee

• Senior Strategist, Digital Marketing

  • Jun 2023 - Present

  Managing social media for all University of Ottawa social media accounts featuring over 1M+ followers. Creating a long-term content, marketing and growth plans as uOttawa continues to establish itself as the premier university in Canada. Managing social media for all University of Ottawa social media accounts featuring over 1M+ followers. Creating a long-term content, marketing and growth plans as uOttawa continues to establish itself as the premier university in Canada.



Emploi et Développement social Canada (EDSC) / Employment and Social Development Canada (ESDC)

• Canada
• Government Administration
• 700 & Above Employee

• Social Media Manager for the Minister of Seniors

  • Mar 2023 - Jun 2023

  ● Manages all social media platforms for the Minister of Seniors in the Government of Canada. This includes a 20K+ Instagram following, 24K+ Twitter following and 38K+ Facebook following. This ranks her as the 5th most followed Minister in the Government of Canada. ● Liases with the Department of Employment and Social Development Canada where there is 2.5M+ followers reacting to content daily. ● Collaborates with the Liberal Research Bureau to create social media ad campaign resulting in 50K+ additional impressions per month on the Minister's profiles. ● Creates content including videos, pictures and infographics that demonstrates the Minister’s voice and mission on tight timelines. This leads to 400K+ views per month. ● Clearly communicates policy development and communications strategy for economic policies including Old Age Security, Guaranteed Income Support, Canada Pension Plan, New Horizons for Seniors Program along with international diplomatic work such as International Federation on Aging and the United Nations. ● Utilizies knowledge of marketing and communications to create a communications look ahead, effective marketing ad strategies and maximized social media engagement. Show less



Algonquin College of Applied Arts and Technology

• Canada
• Higher Education
• 700 & Above Employee

• Marketing and Communications Officer

  • Aug 2022 - Mar 2023

  ● Leads marketing and communication for a department that facilitates innovation based cooperative education placements for Algonquin students. ● Coordinates industry and employer focused marketing at Algonquin College through developing external focused marketing and communication policy for the Algonquin College 2022-2025 Strategic Plan. ● Manages all social media platforms for the Experiential Learning and Innovation Division to effectively communicate the goals and success of program delivery. ● Frequently synthesises and analyzes policy delivery from the Ministry of Education and Immigration, Refugees and Citizenship Canada as they relate to educational initiatives. Show less



AirMason

• Canada
• Human Resources Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2021 - Feb 2022

  HR Tech Startup aimed at providing online employee handbook solutions targeting large-scale businesses. Led team of employees and contractors in all marketing initiatives to create outstanding outcomes, such as marketing plan creation, LinkedIn advertising and record high yearly sales for the company. Established AirMason as an industry thought leader in the HR tech space through organic blog content and speaking/panel opportunities resulting in being considered industry expert regarding remote working transition during COVID-19 pandemic. - Increasing website viewership by 300% in 6 month period through SEO - Generating continuous record-high monthly sales totals through organic and paid advertising funnels - Restructuring and creating paid advertising funnels with over 4 ROAS in B2B HR software - Established AirMason as an industry thought leader in the HR tech space through organic blog content and speaking/panel opportunities - Internal copy/language restructuring resulting in record-high conversion and closing rates Show less



CareerJoy

• Canada
• Human Resources
• 1 - 100 Employee

• Marketing and Advertising Specialist

  • Jan 2020 - Dec 2020

  Targeted policy and benefits marketing to recently unemployed Canadians due to COVID-19 crisis, assisting them with local resources to aid in re-employment. Created succinct synthesization of policy developments through utilizing social media, webinar,s and website-based marketing to assist Canadians during a time of crisis. • Restructuring marketing systems and platforms including: Google Adwords, AdRoll, Google My Business, Website SEO, LinkedIn Ads, Social Media Marketing • Adword and AdRoll restructuring leading to 35% monthly increase of qualified B2C leads • Creation of LinkedIn advertising campaign resulting in 1000+ qualified B2B leads generated in 6 months • Increasing social media engagement by over 300% through effective hashtag usage, visual marketing and storytelling • Generating all-time high revenue directly associated from advertising campaigns in both B2B and B2C, despite COVID-19 pandemic. Show less



Ottawa-Carleton District School Board (OCDSB)

• Canada
• Education Management
• 700 & Above Employee

• Logistics & Communications Coordinator

  • Jan 2018 - Dec 2019

  Daily database management using Excel + SQL, communication with 30+ reports entirely in French to design and administrate DELF exam while following and analyzing Ministry of Education policy • Coordination and implementation of DELF exam within 2018-2019 administration - 4 Exam Sessions • Multiple database management of 1000+ individuals with subsequent logistical coordination • Strategic planning to assure efficient and successful coordination of exam within respect to tight deadlines Show less



Barrhaven Business Improvement Area

• Ottawa, Canada Area

• Website Communications Specialist

  • Jan 2018 - Dec 2018

  Synthesized policy offerings for Barrhaven-based businesses while presenting available public resources in easy-to-understand web page copy, including available grants and business development resources. • Redesign of website / directory in Wordpress using custom built HTML & CSS • Implementation of effective SEO resulting in organic and social website traffic doubling in four-month period Synthesized policy offerings for Barrhaven-based businesses while presenting available public resources in easy-to-understand web page copy, including available grants and business development resources. • Redesign of website / directory in Wordpress using custom built HTML & CSS • Implementation of effective SEO resulting in organic and social website traffic doubling in four-month period



The Iraqi Canadian Group Organization

• Windsor, Ontario

• Web and Social Media Developer

  • Jan 2017 - Dec 2017

  Responsible for creating local community-based marketing with no budget, including video production/editing, magazine creation read by 40,000+ monthly readers, in addition to UI and UX web design • Revamp and redesign of website using WordPress in addition to updating all information • Creation of graphics, posters, logos and flyers used on social media, website, and an international magazine read by 40,000+ monthly readers • Increasing follows on Facebook page by almost doubling followers in 7-week time span; increasing website views dramatically • Raised more than $1000+ from local businesses to support magazine; created graphics and presentations to generate funding Show less



RBC Bluesfest & Cityfolk

• Ottawa, Canada Area

• TAG Member

  • Jan 2015 - Dec 2017

  Responsible for creating, managing, and growing marketing presence and social media profile of over 100,000 followers for Ottawa’s largest music festival. • Managing Facebook, Twitter and Instagram for multiple music festivals with more than 100,000+ followers • Increasing followers by 50,000+ on platforms over two year time span • Responding to inquiries and questions posed by community on social media pages • Organized a consistent posting schedule including contests, organization announcements, product and service reminders, etc. • Designed graphics and posters featured in social media posts, advertisements in newspapers and online, etc. Show less