Benjamin Yoder
Director, Business Strategy & Analytics at Dallas Stars- Claim this Profile
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Spanish -
Topline Score
Bio
Credentials
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Tableau Desktop Specialist
Tableau SoftwareApr, 2019- Nov, 2024 -
Microsoft Office Excel 2010 Specialist, Expert Level
Certiport, Inc.Jun, 2013- Nov, 2024 -
Microsoft Office Word 2010 Specialist
Certiport, Inc.Apr, 2013- Nov, 2024 -
Microsoft Office PowerPoint 2010 Specialist
Certiport, Inc.Mar, 2013- Nov, 2024 -
Tableau Desktop Certified Associate
Tableau SoftwareOct, 2018- Nov, 2024 -
Digital Sales Certification
GoogleMar, 2018- Nov, 2024 -
AdWords Search Certification
GoogleMar, 2018- Nov, 2024
Experience
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Dallas Stars
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United States
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Spectator Sports
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200 - 300 Employee
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Director, Business Strategy & Analytics
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Mar 2021 - Present
• Rebuild and manage Business Intelligence team after NHL return to play • Update and modernize Stars data infrastructure to encourage data-driven decision making and increase known records by hundreds of thousands of records • Collaborate with Sponsorship team on evaluating new digital dasher board technology creating opportunity for millions in additional revenue • Own relationships with strategic technology partners and implement three additional software platforms to expand capabilities • Lead migration of CRM to a cloud platform and implemented automations to improve sales processes • Develop machine-learning model for event attendance with accuracy of over 90% • Drive creation of models for single game and season ticket pricing, lead scoring, sales forecasting, member retention, and pricing Show less
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New York Islanders
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United States
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Spectator Sports
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300 - 400 Employee
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Manager, Ticketing Analytics
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Apr 2019 - Mar 2021
• Establish new comprehensive new Business Intelligence departmental strategy • Lead team to construct and maintain 30+ reports using Tableau and Alteryx • Drive weekly meetings with Ownership to review priorities and team status • Create pricing models and drive pricing strategy for ticketing products and develop pricing structure and plans for new arena • Coordinate new arena season ticket launch with Marketing & Retention teams • Manage and evaluate CRM, data warehouse, email, and other data tools • Lead training & adoption of CRM for Sales, Partnerships, and Retention teams Show less
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Digital Consultant
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Oct 2015 - Apr 2019
Company-Wide Initiative Team at Multinational Confectionery, Food, and Beverage Company Tableau Developer (February 2019 - April 2019) • Manage dashboards that support the largest corporate initiative • Develop Tableau dashboards optimized for use on mobile devices • Build a data flow & dashboard to track report usage by corporate function Insights Team at Telecommunications Company Analytics and Modeling Practitioner (January 2019 - February 2019) • Illuminate pain points in the infrastructure development process • Create an adjusted Agile methodology for delivery Cross-Project Reporting Team at Global Telecommunications Conglomerate Tableau and Analytics Specialist (February 2017 - January 2019) • Lead client meetings to gather requirements, review designs, and obtain sign-off for more than 70 custom dashboards • Automate manual processes saving over 8 hours a week in resources • Design the front end user interface for reports as well as develop the back end logic within Tableau • Present dashboards to client leadership for feedback and final approval SAP S/4HANA Implementation at Multinational Commercial and Defense Aircraft Manufacturer Reporting Analyst | Aug 2016 - Jan 2017 • Revise strategy documents after a shift in direction to a newer system • Support the creation of custom reports to satisfy the requirements of the unique business PMO Senior Consultant | Dec 2015 - Aug 2016 • Develop project trackers used daily by the client to quantify the status of the project • Plan project cost hours and create resource forecasts and invoices Show less
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CGI
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Canada
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IT Services and IT Consulting
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700 & Above Employee
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Business Analyst Intern for CGI Advantage ERP
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Jun 2014 - Aug 2014
•Test and document system patches and defects for the customer service group •Develop a business case through teamwork with the goal of improving the company •Write and execute test scripts using own chart of account elements •Test and document system patches and defects for the customer service group •Develop a business case through teamwork with the goal of improving the company •Write and execute test scripts using own chart of account elements
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PMG
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United States
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Advertising Services
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400 - 500 Employee
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Digital Marketing Intern
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Aug 2013 - Dec 2013
• Optimize AdWords campaigns based on results from performance data and A/B testing • Collaborate with new client teams to develop initial digital marketing campaign strategies • Create compelling advertising copy to draw in new and existing customers • Optimize AdWords campaigns based on results from performance data and A/B testing • Collaborate with new client teams to develop initial digital marketing campaign strategies • Create compelling advertising copy to draw in new and existing customers
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Allied Integrated Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Publicity and Promotions Intern
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May 2013 - Aug 2013
• Create unique campaign ideas for upcoming films • Promote and facilitate early and red carpet screenings of movies • Identify and contact studios’ targeted demographics • Create unique campaign ideas for upcoming films • Promote and facilitate early and red carpet screenings of movies • Identify and contact studios’ targeted demographics
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Education
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2020 - 2022
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA -
Texas Christian University
Bachelor of Business Administration (B.B.A.), Business Information Systems and Marketing
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