Experience

Growth Marketing Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder, Chief Marketing Officer (CMO)

  • Jun 2008 - Present

  → Generated digital sales of $62.7M → Managed high ROI paid search and social campaigns → Acquired over 5.5M email contacts → Lead 40+ product and service launches → Set performance and financial goals and tracked KPIs → Lead and recruited a cross-functional team of 30+ → Generated $771k in 72 hours from a single launch → Grew 9M social media followers → Generated digital sales of $62.7M → Managed high ROI paid search and social campaigns → Acquired over 5.5M email contacts → Lead 40+ product and service launches → Set performance and financial goals and tracked KPIs → Lead and recruited a cross-functional team of 30+ → Generated $771k in 72 hours from a single launch → Grew 9M social media followers



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Partner, Associate Director – Marketing Strategy Practice

  • Feb 2001 - Jun 2008

  → Advised C-Suite at Cisco Systems, Coca-Cola, IBM, Hershey, Ameritrade, Nature Made Vitamins, American Express, and more → Developed customer acquisition programs for B2C and B2B → Designed retention / Lifetime Value (LTV) optimization programs → Innovated High-Value-Customer (HVC) programs → Partnered with Data Science analysts for advanced data-driven marketing → Developed multi-channel marketing strategies → Managed cross-functional teams (engineering, design, analytics, account services, usability)



MetLife

• United States
• Insurance
• 700 & Above Employee

• E-commerce Advisor

  • Jun 1998 - Feb 2001

  → Launched the company’s first e-commerce site → Partnered directly with Chief Marketing Officer (CMO) → Designed and executed lead generation programs for sales teams → Secured third-party B2C acquisition partnerships → Introduced retention programs for institutional clients → Developed e-commerce positioning for Initial Public Offering (IPO) → Launched the company’s first e-commerce site → Partnered directly with Chief Marketing Officer (CMO) → Designed and executed lead generation programs for sales teams → Secured third-party B2C acquisition partnerships → Introduced retention programs for institutional clients → Developed e-commerce positioning for Initial Public Offering (IPO)