Experience

Wowlab

• Belgium
• Business Consulting and Services

• Consultante en stratégie digitale

  • Sep 2021 - Present

  Nous sommes une agence de growth marketing qui accompagne les organisations dans leur stratégie d'acquisition et de communication. Le growth marketing vise à optimiser toutes les étapes du parcours client pour maximiser le retour sur investissement des efforts de vente. Nous proposons une approche en ✌🏻 étapes : 1/ Workshops stratégiques autour de votre identité, du marché, de vos cibles et de votre offre 2/ Exécution d'un plan d'action établi sur base des workshops faits en amont A travers notre collaboration : 👉🏻 Vous construisez une stratégie marketing ajustée à votre cible. 👉🏻 Vous gagnez en cohérence au niveau de votre communication, image et identité. 👉🏻 Vous apprenez à maîtriser les outils digitaux pour gagner en visibilité. 👉🏻 Vous développez vos ventes et mesurez le retour sur investissement. Nos expertises : 🔗 Digital Advertising 🔗 Stratégie de contenu 🔗 Prospection 🔗 Stratégie data 🔗 Employer Branding Pour plus d’infos, rendez-vous sur www.wowlab.be Show less



Bénédicte Blondel | Conseil en marketing et communication

• Belgium
• Advertising Services

• Freelance Marketing and Communications Consultant

  • Jan 2015 - Present

  My current mission is to guide self-employed people and business owners to establish a qualitative and efficient digital presence along the way. My approach is collaborative, stimulative and personalised to best capture the essence of my clients and energize them. My services include: 1- Revealing the pillars of your company/brand/project: value proposition workshop (brand essence - big why), persona, empathy map, values, tone of voice. My interest and trainings in UX, Design Thinking, Collective Intelligence and Nonviolent Communication broadened my facilitation skills. 2- Guidance on your digital strategy: brand strategy, benchmark, website launch/refresh, editorial line, UX writing. I have an eagle eye for proofreading content, making sure that it is user-centered, SEO-friendly and fits your brand. I am used to collaborating with UX/UI designers, web developers, copywriters, translators, photo/video editors... and my client's team to support the launch of projects and websites. I guide my clients either on a yearly basis or on short/medium term basis depending on the project, through face-to-face meetings, in-company workshops or remotely. My main working language is French but I also work and facilitate workshops in English. Based in Brussels, I frequently travel to Paris. Always open to discuss how I can help your project! Show less



arobase.design

• Software Development
• 1 - 100 Employee

• UX & Content Strategist

  • Jun 2021 - Oct 2022

  arobase.design is a team of designers and creative developers who strive to create coherent experiences between a brand and its users. arobase.design is a team of designers and creative developers who strive to create coherent experiences between a brand and its users.



OFCORES - 360° event solutions

• Marketing Consultant

  • Jan 2015 - Jun 2018

  OFCORES is an international events agency specialised in corporate and institutional EU events. My role in the company consisted in developing and applying marketing and communication strategies for OFCORES and its clients, including the Marketing Congress organised by BAM (Belgian Association of Marketing). OFCORES is an international events agency specialised in corporate and institutional EU events. My role in the company consisted in developing and applying marketing and communication strategies for OFCORES and its clients, including the Marketing Congress organised by BAM (Belgian Association of Marketing).



IAB Europe

• Belgium
• Advertising Services
• 1 - 100 Employee

• Communications Manager

  • Jan 2012 - Feb 2014

  Responsible for IAB Europe's communications and digital marketing activities. IAB Europe (Interactive Advertising Bureau) is the voice of digital business. Together with its members – companies and national trade associations – IAB Europe represents over 5 500 organisations. Key missions and achievements: - Implementation of a segmented email marketing strategy. - Web projects management - Marketing strategies for policy and trade events: Interact Barcelona 2012 & 2013 (+500 pan-European attendees), Engage with Policy (+200 attendees). - Development of marketing materials to strengthen the IAB Europe brand. - Activation of a more engaged social media activity for IAB Europe and its products. - Strategic partnerships development and follow-up. - Suggested and implemented new ways to reinforce the relationship with IAB Europe members. - Press and media coordination. Show less



Yahoo! France

• B2B marketing manager

  • Dec 2010 - Nov 2011

  Planning, execution and measurement of the Yahoo!-Microsoft Bing Search Alliance marketing programs.Localisation of the global strategy to Europe with a special focus on French activities.Communication of the key messages to clients through various marketing tools: - E-mail campaigns and newsletter implementation and reporting - Editorial web review and updates on searchalliance.fr and advertising.yahoo.co.uk - Webinar management: content, presenters training, internal and external promotion - Event management (from 10 to +100 attendees) and tradeshows sponsoring - Production of sales materials (presentations, FAQ for customer inquiries,...) Show less

• Marketing junior executive

  • Jun 2010 - Nov 2010

  Worked with the marketing team (B2B/Research/PR) to deliver results and value added to Yahoo! products and services- Coordination with the agencies to produce sales materials and localise processes- Events management: retrotiming, client lists and confirmations, satisfaction surveys, reporting shared with European teams and analysed in ROI terms- Customer acquisition through database management and optimisation- Enhance the advertising offer and the product’s visibility on the trade marketing website- Help in the coordination with other departments: sales, product marketing, Research, PR- Involvement in European projects: Microsoft alliance, marketing plan 2011, event tracker, product launch Show less



Alcan

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Sales Assistant

  • Jan 2008 - Jun 2008

  Sales development of minerals and chemicals products in the Spanish market. - Conducted an extensive web and telephone-based market research, in-depth industry analysis and reports. - Supported the product certification process, sending samples to potential clients. - Follow up of the prospects from the first call to the sales negotiation process. - Product launched in four new markets. • Processes created: Searching for new customers with the Web and How to follow up customers? Sales development of minerals and chemicals products in the Spanish market. - Conducted an extensive web and telephone-based market research, in-depth industry analysis and reports. - Supported the product certification process, sending samples to potential clients. - Follow up of the prospects from the first call to the sales negotiation process. - Product launched in four new markets. • Processes created: Searching for new customers with the Web and How to follow up customers?



VOolume.fr

• Canada
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Audiobook e-commerce internship

  • May 2007 - Jul 2007

  Collaboration to the growth of an e-commerce website selling digital audiobooks. - Communications: implementation of the book catalog and a press file to communicate new products. - Management and promotion of new books: from recording phase to online ready-to-sell content. - Product listing in partners websites. Collaboration to the growth of an e-commerce website selling digital audiobooks. - Communications: implementation of the book catalog and a press file to communicate new products. - Management and promotion of new books: from recording phase to online ready-to-sell content. - Product listing in partners websites.


The Phone House
• Retail
• 1 - 100 Employee
• In-store sales internship

  • Jun 2006 - Jul 2006