Senior Executive Digital & Marketing

• Jul 2021 - Present

Digital Marketing Executive

• May 2021 - Jul 2021

Digital Marketing Associate

• Jul 2019 - May 2021

Achievements: -Assisted in attaining numbers of leads that are higher than the business target set in 2020 -worked with agency to improve google ads account optimization score and implemented numerous optimization efforts that ultimately helped to achieve better than target set. -work with agency to boost CTR of AON SEM brand campaigns by 18%, Generic campaigns by 44% through a myriad of optimization efforts such as Responsive Search Ads, Sitelink extensions and Structured snippets extensions. -implemented test and learn, A/B testing of landing page and ad copy rotation to increase conversion rates and decrease CPC Optimization -analyze market trends/interest and propose to respective stakeholders to capture any opportunities rising in the market -analyze shortfalls of current ad performance and suggest alternative copies to execute A/B testing - assist in providing a list of potential future optimization items that the google ads account can consider to improve overall account performance Competitive monitoring and intelligence -conducted competitor discovery and analysis -implemented learnings from competitor analysis to strengthened existing ad copy performance, resulting in an uplift of 15% in CTR Community management -utilise social listening to notice any trends/practices. -handled potential social media brand abuse accounts on a weekly basis. liaised with OCBC and respective regional social media counterparts in determining the required action needed to deal with highlighted accounts. AEM inhouse consultant -Deal with AEM BAU enquiries on a daily basis -Provide guidance/training materials for Business users on AEM usage. -Troubleshoot problems and work with IT time to do web enhancement to either solve stakeholder issues or improve customer UX experience

Sales Assistant

• Oct 2016 - Jul 2019