Experience

QS Search Limited

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Business Consultant

  • Jan 2021 - Present

  Conduct comprehensive research to identify market opportunities, develop winning go-to-market strategies, and pursue and build relationships with business partners for Japan market. Cultivate strong business relationships with key accounts, driving customers’ regional growth by delivering Chinese media solutions and eCommerce services. Identify and source potential new business partners to generate sustainable growth. • Developed in-depth knowledge of Chinese media and eCommerce market • Designed and delivered effective go-to-market strategy in March 2021 Show less



VIONIC

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Business Development Director, Asia Pacific (Brand: Vionic)

  • Jan 2019 - Sep 2020

  Partnered with selected regional distributors to drive APAC business activities, leveraging expert market analysis and proven go-to-market strategies to boost brand sales and profitability for TV Home Shopping channels and distributors across focus markets. Aligned operations of all distribution channels with brand marketing objectives. • Expertly achieved all QVC Japan and key TV Home Shopping channels and distributor export sales targets, expanding presence in China and Japan • Strategically identified and developed new distributors for Korea and Hong Kong markets • Created market analysis and strategy for focus on Japanese market • Boosted profitability and price competitiveness by developing superior price model of direct business model with key accounts Show less



Pentland Brands

• United Kingdom
• Apparel & Fashion
• 700 & Above Employee

• Business Development Manager, North East Asia, Active Brands (Speedo, Canterbury, Berghaus, Mitre)

  • Mar 2017 - Jan 2019

  Coordinated and led distributors throughout development of Speedo and Canterbury brands in established regional markets and key retailers. Created and supervised strategic business and brand plans in collaboration with partners, aligning all activity with overall brand strategy. Tracked and developed methods to meet all scorecard measures and KPI’s, including sales, profitability, forecast accuracy, service levels, and executing value creation opportunities inclusive of brand building and engagement initiatives. • Created and managed superior new partner performance management programme.• Directed renewal of Speedo license and distributor agreements for Hong Kong, Taiwan, and Japan market, establishing additional income from amongst largest markets in Asia• Consistently executed on regional sales targets. • Secured new Speedo distributor for Korea market Show less

• Business Development Manager, North East Asia, Speedo

  • Jul 2015 - Feb 2017



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager, Channel Marketing, B&PE, Asia Pacific (Brands: Graco, Aprica)

  • 2008 - Mar 2014

  Collaborated on definition of regional marketing strategy, partnering with internal sales, HQ, marketing teams (etc.) as well as external distributors, retailers (etc.) to maintain appropriate execution of marketing plans. Partnered with global functional teams and suppliers on creation of product roadmap for Asia Pacific market to drive new product developments and regional derivative modifications. Supervised and managed key product development and commercialization plans. • Performed in-depth regional compliance study and collaborated with global compliance team on Asia product certification matters, ensuring total compliance with local regulations • Delivered key contributions to consistent sales revenue growth over years, achieving assigned budget across several parameters, including top line, gross profit margin, and operating income objectives • Created and deployed several new products that generated multi-million-dollar business throughout region • Implemented Flex system in Asia Pacific region to rationalize fashion development process as Global Fashion Team member • Supported integration of acquired Japanese brand Aprica and assisted in restructuring product line for Japan and Asia market Show less



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• Product Manager, B&PE, Asia Pacific (Brand: Graco)

  • Nov 2004 - 2007



Combi USA, Inc.

• United States
• Consumer Goods
• 1 - 100 Employee

• Assistant Marketing Manager, Asia Pacific

  • Apr 2002 - Oct 2004



Tiny Computers Technology Limited

• Manager - Business Development

  • 1999 - 2001