Experience

Caviro s.c.a.

• Italy
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Apr 2018 - Present



CAVIRO sca

• Egypt
• Medical Practices
• 200 - 300 Employee

• Coordinatore National e Marketing Manager Italia

  • Jan 2016 - Mar 2018

  Coordinameanto National Account Manager presso Clienti Grande Distribuzione. MKTG manager della Business Unit Commerciale Caviro Mass Market (leader italiano nella produzione / imbottigliamento vino, fatturato area 130 mio Euro, 10 persone FV). Co-responsabile del budget commerciale/ forecast di vendita, gestione Uff. Trade Mktg (3 persone coordinate), controllo politica commerciale e Sviluppo progetti / Clienti direzionali, coordinamento Divisione per lo Sviluppo Fatturati Potenziali.

• Trade Marketing Manager

  • Jan 2007 - Dec 2015

  Trade Marketing and Private Label Manager Trade Marketing activities within the Mass Market Business Unit, (Italian leader in the production and bottling of Italian wine, with a turnover of 145 million Euros). Annual sales forecasts, management of the Trade Marketing Division (three employees), implementation of the marketing strategies, support to the National Account Managers and their major distributors nationwide. In charge of the Private Label product lines. Refers to the Business Unit Manager.

• Brand Manager BU Mass Market

  • Jan 2001 - Dec 2006

  Brand ManagerMarketing Manager within the Mass Market Business Unit. In charge of the product lines Brik, bottle Tavernello, Botte Buona, Brumale and relevant mass market marketing, communication and advertising plans. In charge of Advertising Campaigns and of the all the work with advertising and research companies. Development of new projects (innovation and renovation). The position refers to the Corporate Marketing Manager.



Compagnia della Natura S.r.l.

• Marketing Manager

  • Jun 1999 - Dec 2000

  Marketing ManagerDevelopment of all the marketing activities of the then recently founded Tour Operator (October 1998 turnover: 5 million Euros). In charge of: creation and publishing of the Tour Operator’s holidays catalogues for groups and individuals; PR activities with press and communication agencies and companies for the distribution of the Tour operator’s catalogues in Italy; contracts with agencies and promoters; press campaigns and exhibitions; construction and development of the website



Segafredo Zanetti S.p.A.

• Italy
• Food and Beverage Manufacturing

• Marketing e Product Manager Mass Market

  • Jun 1993 - Jun 1999

  Marketing and Product Manager Food DivisionHead of the office “Gross Distribution Clients” and Product Manager for the Food Line (company leader in the field of colonial products and coffee, coffee shops and bars, food shops, etc. with a division turnover of 35 million Euros). - Planning of the Communication policies (TV, magazines, below-the-line) as well as the marketing policies as a member of the Food Division Manager’s team. - Budget and sales reports, market analysis, competitors’ analysis by means of the Nielsen and I.R.I. Infoscan data base. - In-store promotion, management of suppliers and agencies (press, promotional campaigns, advertising, p.o.p. materials, etc.), development of specific software systems and of the company’s website. - Management of all the sponsoring and sports supplies for the Treviso Calcio F.C. (National, B series), for Benetton Verde Sport (Benetton Basket and Sisley Volley) and for the Williams Formula 1 team.



3M

• Germany
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Training course

  • Oct 1990 - Dec 1990

  Marketing Training courseTrainee within the “Corporate Marketing" division of 3M Italia S.p.A. (Milan, October 1990). Development of research projects and study on Entrepreneurship within Companies and Communication within multi-national companies, subjects further developed in my graduation thesis. Marketing Training courseTrainee within the “Corporate Marketing" division of 3M Italia S.p.A. (Milan, October 1990). Development of research projects and study on Entrepreneurship within Companies and Communication within multi-national companies, subjects further developed in my graduation thesis.