Experience

Ated ICT Ticino

• Switzerland
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2020 - Present

  - Coordination of all digitalmarketing activities- Definition of marketing and communication strategies and initiatives- Social media and NL managment- Implementation and management of the CRM- Monitoring of the development of material useful for a Marketing strategy (engagement, communication, visual and textual content, marketing strategy, customer and potential customer purchase process). - Coordination of all digitalmarketing activities- Definition of marketing and communication strategies and initiatives- Social media and NL managment- Implementation and management of the CRM- Monitoring of the development of material useful for a Marketing strategy (engagement, communication, visual and textual content, marketing strategy, customer and potential customer purchase process).



Free lance

• Digital Marketing Consultant

  • Sep 2017 - Jan 2020

  Project management consultancyStrategies and management of digital campaignsSocial Media&Content ManagementOptimization of promotional content on website and newsletterData analysis (Google analythics) Project management consultancyStrategies and management of digital campaignsSocial Media&Content ManagementOptimization of promotional content on website and newsletterData analysis (Google analythics)



@ Filippo, Benedetta and Beatrice Rosboch

• Career break for family reasons

  • Jan 2010 - Aug 2017

  I took dutch courses to get more integrated with people and in order to learn more about local culture "Hand and Craft" courses to follow some of my passions and develop my creative skills while practicing dutch language I took dutch courses to get more integrated with people and in order to learn more about local culture "Hand and Craft" courses to follow some of my passions and develop my creative skills while practicing dutch language



Main clients: Sint Spa, Zerogrey Ltd, Acqualung Srl,

• Digital Marketing Consultant

  • Oct 2006 - Dec 2009

  Creation of projects aimed at customer acquisition and retention. My duties ranged from marketing brief to the realisation of most appropriate solutions.Customer management involved: rationalization of the brief, analysis of context and competitors, definition of the strategy, creation of online solutions in order to increase client’s opportunities: online advertising, online contests, e-mail & mobile marketing, partnerships, DB implementation. Creation of projects aimed at customer acquisition and retention. My duties ranged from marketing brief to the realisation of most appropriate solutions.Customer management involved: rationalization of the brief, analysis of context and competitors, definition of the strategy, creation of online solutions in order to increase client’s opportunities: online advertising, online contests, e-mail & mobile marketing, partnerships, DB implementation.



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Media Planner Supervisor

  • Mar 2004 - Oct 2006

  Digital media planner Supervisor for WPP's creative Agencies and Media Center (Mindshare, Mediaedge:Cia, Maxus, MediaCom, FullSix)My duties involved management and supervision of all development processes of online communications campaigns, from the strategy to the rational. I had direct contact and management of both local and International clients (UK and USA). Digital media planner Supervisor for WPP's creative Agencies and Media Center (Mindshare, Mediaedge:Cia, Maxus, MediaCom, FullSix)My duties involved management and supervision of all development processes of online communications campaigns, from the strategy to the rational. I had direct contact and management of both local and International clients (UK and USA).



Zenithoptimedia Italia

• Italy
• Advertising Services
• 1 - 100 Employee

• Digital Media Planner

  • Dec 2003 - Mar 2004

  In charge of the entire process of online communication, with highly exposure to all functions within Media – research & strategy, negotiation, ad serving & implementation, and analysis. My duties also involved direct contact with clients and coordination between clients, creative agency and media owners, in terms of management of material, invoicing procedures, and supervision of correct functioning of the campaigns. In charge of the entire process of online communication, with highly exposure to all functions within Media – research & strategy, negotiation, ad serving & implementation, and analysis. My duties also involved direct contact with clients and coordination between clients, creative agency and media owners, in terms of management of material, invoicing procedures, and supervision of correct functioning of the campaigns.



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Digital Media Planner

  • Sep 2001 - Nov 2003

  Main online media referral for the client Microsoft, for which I was in charge of both the branding and product campaigns. The contact with the client was direct, and I worked in coordination with the creative agency and the offline media department. Main online media referral for the client Microsoft, for which I was in charge of both the branding and product campaigns. The contact with the client was direct, and I worked in coordination with the creative agency and the offline media department.



Christie's+Minale&Tatterfield Ltd

• Job experiences in London (UK)

  • Oct 1999 - Aug 2001