Benedetta Ceschi a Santa Croce

Junior Brand Manager International Brands at Gruppo Sanpellegrino
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency
  • Spagnolo Professional working proficiency

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Credentials

  • Inside LVMH Certificate
    LVMH
    Dec, 2021
    - Oct, 2024
  • IELTS Academic
    British Council
    Dec, 2017
    - Oct, 2024
  • ECDL Full Standard
    ECDL / ICDL Certification
    Feb, 2017
    - Oct, 2024
  • DELE
    Instituto Cervantes
    May, 2015
    - Oct, 2024

Experience

  • Gruppo Sanpellegrino
    • Food and Beverage Services
    • 100 - 200 Employee
    • Junior Brand Manager International Brands
      • May 2023 - Present

      Perrier, Acqua Panna, Acqua S.Pellegrino, bibite Sanpellegrino Perrier, Acqua Panna, Acqua S.Pellegrino, bibite Sanpellegrino

  • Nestlé
    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Management Intern
      • Nov 2022 - May 2023

      KitKat, Smarties, Lion, Galak, Fruit Joy, Polo KitKat, Smarties, Lion, Galak, Fruit Joy, Polo

  • JIIE Consulting - Junior Initiative IE Consulting
    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head of Marketing and Brand Management
      • Jan 2021 - Sep 2021

      In charge of: - Brand awareness and image for the association - Positioning and marketing mix creation - Typography and color palette definition for the brand visuals -Advertising creation to promote the association to emerging startups In charge of: - Brand awareness and image for the association - Positioning and marketing mix creation - Typography and color palette definition for the brand visuals -Advertising creation to promote the association to emerging startups

  • JAKALA
    • Italy
    • Business Consulting and Services
    • 700 & Above Employee
    • Business Analyst
      • Oct 2020 - Dec 2020

      - Digital, Martech, and Adtech - Strategy and CRM with a focus on consumers insights and engagement metrics - Analytical analysis of the results of the company to develop strategic solutions and new competitive advantages Tools: SAS Campaign Management, SAS Enterprise Guide Industry: Automotive - Digital, Martech, and Adtech - Strategy and CRM with a focus on consumers insights and engagement metrics - Analytical analysis of the results of the company to develop strategic solutions and new competitive advantages Tools: SAS Campaign Management, SAS Enterprise Guide Industry: Automotive

  • Prodotto dell'Anno
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Sales & Marketing Intern
      • Sep 2019 - Dec 2019

      - Took part in the scouting process for the marketing department in search of potential clients - Kept contacts with the marketing departments of the major companies and took part in the organization of the annual “Eletto Prodotto dell’Anno” event - Took part in the scouting process for the marketing department in search of potential clients - Kept contacts with the marketing departments of the major companies and took part in the organization of the annual “Eletto Prodotto dell’Anno” event

  • Mediaset España
    • Spain
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Summer Intern
      • Jun 2018 - Jul 2018

      - Carried out research on the advertising market in Spain during the month of the 2018 FIFA World Cup, which was transmitted through the company's channels in Spain - Analyzed the audience insights of Publiespaña during the period June-July 2018 and studied the performances of new clients and their impact on the commercial policy of the firm - Gathering data from Kantar Media software house and information analysis to develop strategic solutions for the company - Carried out research on the advertising market in Spain during the month of the 2018 FIFA World Cup, which was transmitted through the company's channels in Spain - Analyzed the audience insights of Publiespaña during the period June-July 2018 and studied the performances of new clients and their impact on the commercial policy of the firm - Gathering data from Kantar Media software house and information analysis to develop strategic solutions for the company

Education

  • IE Business School
    Master in Visual and Digital Media
    2021 -
  • IE Business School
    Master in Management
    2021 - 2021
  • Università Bocconi
    Bachelor's degree, International Economics and Management
    2016 - 2019
  • Collegio San Carlo
    Maturità Scientifica - Liceo Internazionale per l'Intercultura
    2012 - 2016

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