Senior Vice President

• Jan 2021 - Present

Vice President of Marketing

• Jun 2017 - Jan 2021

I oversee the strategic planning and tactical implementation of all Money360 marketing. I led the efforts to build the marketing from the ground up. I work closely with the origination team to drive brand awareness and to assist in sourcing new business. Money360 has originated $2 billion of commercial real estate loans to date. Collecting and analyzing data has been key to determine success as we have grown the business. Some of my key areas of focus are:• Email marketing and automation (A/B testing and measuring the success of each campaign)• Managing our CRM (Salesforce and our proprietary database)• Lead generation and lead tracking through the entire sales cycle• Event marketing• Website building and optimizing (SEO, UX, and Design)• PPC Adwords, Bing/Yahoo! (Building and optimizing campaigns)• Social Media In addition to marketing on the origination side, I also oversee the marketing on the investor side including investor communications, conference sponsorships, CRM management, and all other aspects of marketing. Show less

Vice President

• Dec 2011 - Jun 2017

Money360, VPAssisted in early stages of company growth from its founding in 2010. My roles varied over these years. Here are a few areas of focus:• Was a part of proving out several iterations of the business model• Created the marketing policies and procedures • Developed and maintained relationships with loan brokers and lenders• Assisted with company IT infrastructure

Vice President

• Nov 2013 - Jun 2017

G8 Holdings, Inc. is an investment banking / holdings company that is focused on opportunistic acquisitions and investment in innovative business ventures in the real estate, technology and family entertainment industries. I work with the real estate technology ventures including Fizber, Inc. (www.fizber.com), Money360 (www.money360.com) and others. I am involved in all aspects of these ventures including the redevelopment, repositioning, and day to day operations. G8 Holdings is actively seeking investment opportunities in opportunistic real estate acquisitions and real estate technology companies. Show less

Vice President

• Nov 2012 - Jun 2017

I was part of a small team that acquired Fizber.com. I helped with the due diligence process and acquisition from the previous owner. I was a key member in a complete company overhaul including a new business plan, rebranding, and repositioning in the marketplace. This included: • Interviewed, hired, and trained new employees on company policies, procedures, and specific job functions • Worked directly with the CTO in building the software • Involved in the agile software development process from concept to implementation and review • Managed the CRM (Proprietary and HubSpot) Led all marketing efforts including: • Developed email marketing and automation • Optimized PPC campaigns on Google, Bing, and Yahoo! • Built a new website • Oversaw SEO (on and off website) • Incorporated website UX and analytics • Managed social media profiles I helped grow the team from 3 employees to 20+ employees. The marketing efforts grew the listings from 0 listings to 10,000 in ten months. We also built a Flat Fee MLS business and integrated that into the website. Show less

VP, Asset Dispositions

• Dec 2011 - Dec 2013

Oversee the management and disposition of investment funds containing REO properties.Resolve issues with distressed assets in order to clear title and efficiently dispose on an asset level.Reconcile reports with asset management company to ensure accurate and detailed accounts of REOs.Assist with the due diligence process of non-performing commercial notes and other deals G8 Capital is entertaining.

Real Estate Asset Manager

• Dec 2009 - Dec 2011

Oversaw the asset management company, escrow offices, and others involved in closing REO transactions.Executed necessary documents in order to dispose of REOs.

Team Lead

• Jul 2009 - Nov 2009

Managed a team of Compliance Consultants. Held weekly team meetings in order to train and review new company protocol. Weekly reviews with each compliance consultant to establish and track individual goals.

Compliance Consultant

• Jan 2009 - Jul 2009

Assist merchants in the US and the UK to validate their PCI DSS Compliance to protect them from credit card theft and fraud.

Bank Teller

• May 2008 - Jan 2009

Processed customer bank transactions. Processed customer bank transactions.

Account Manager

• 2008 - 2009

Created and maintained financial and accounting documents. Created and maintained financial and accounting documents.