Ben Wang

Digital Lead at KingSt Advertising
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Hamilton, Waikato, New Zealand, NZ
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • LinkedIn Marketing Strategy
    LinkedIn
    Jul, 2023
    - Oct, 2024
  • Google Analytics Certification
    Google
    Jul, 2023
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2023
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Nov, 2022
    - Oct, 2024
  • Google Ads Display Certification
    Google AdSense
    Oct, 2022
    - Oct, 2024
  • Advanced Google Analytics Certification
    Google
    Mar, 2019
    - Oct, 2024
  • Google Analytics for Beginners Certification
    Google
    Mar, 2019
    - Oct, 2024
  • Google Ads Fundamentals Certification
    Google
    May, 2019
    - Oct, 2024
  • Google Ads Search Certification
    Google
    May, 2019
    - Oct, 2024

Experience

  • KingSt Advertising
    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • Digital Lead
      • Oct 2022 - Present

      - Work to devise digital strategies that meet client briefs and budgets. - Meet and liaise with clients to discuss and identify their advertising requirements. - Monitor the effectiveness of campaigns. - Prepare reports, metrics and updates, tracking the progress for online ad campaigns. - Work to devise digital strategies that meet client briefs and budgets. - Meet and liaise with clients to discuss and identify their advertising requirements. - Monitor the effectiveness of campaigns. - Prepare reports, metrics and updates, tracking the progress for online ad campaigns.

  • Work From Home Desks
    • United States
    • Furniture and Home Furnishings Manufacturing
    • Digital Marketing Specialist
      • Jan 2022 - Oct 2022

      - Implement and review Google Ads, Facebook/Instagram Ads and other marketing channels daily. - Implement and maintain best practice SEO using various tools such as Ahrefs. - Work with the Marketing Coordinator to optimise website landing page content for optimal search engine impact. - Map customer journeys and make recommendations for strategies to improve customer journeys. - Implement, track and report the technical aspects of accurate A/B testing. - Collect data and report on SEO/SEM issues, traffic, rankings, and advise any adjustments to improve results. - Provide analytic reporting to the management team. Manage cash-flow constraints regarding marketing spend. Show less

  • Fine Wine Delivery
    • New Zealand
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2020 - Jan 2022

      - Implement and manage Google Ads & Facebook Ads, building on success and optimising ROAS. - Develop website SEO strategy and optimise its performance. - Work closely with Brand Manager to build a relevant, targeted email list for distribution. - Work with Brand Manager and Graphic Designer on revising and refreshing email templates. - Work with external agencies on defined projects to improve user experience. - Manage day-to-day operations and maintenance of website. - Collect, manage, and analyse digital marketing data and implement digital marketing strategy. - Create and run monthly social media calendar that engages followers in brand and activities. Provide analytics reporting to management team. Show less

  • Booking.com
    • Netherlands
    • Software Development
    • 700 & Above Employee
    • Digital Executive
      • Apr 2015 - Apr 2018

      - Design official websites for hotels, provide training and website performance analytics to hotels. - Manage social media channels such as Facebook, Twitter, Instagram for hotels. - Create webpage content and optimise design layout. - Analyse website performance data such as conversion, bounce rate, traffic, and audience using Google Analytics and provide suggestions for improvement. - Implement SEO strategy – Keyword research, on-page optimisation, link building, indexing issues. - Design official websites for hotels, provide training and website performance analytics to hotels. - Manage social media channels such as Facebook, Twitter, Instagram for hotels. - Create webpage content and optimise design layout. - Analyse website performance data such as conversion, bounce rate, traffic, and audience using Google Analytics and provide suggestions for improvement. - Implement SEO strategy – Keyword research, on-page optimisation, link building, indexing issues.

Education

  • China Foreign Affairs University
    Master's degree, International Politics
    2012 - 2014
  • Liaoning Normal University
    Bachelor's degree, Tourism and Hotel Management
    2005 - 2009

Community

You need to have a working account to view this content. Click here to join now