Experience

Watermark

• United States
• Education Administration Programs
• 200 - 300 Employee

• Enterprise Solution Engineer

  • Apr 2023 - Present

  • Completed most demos (89) on Sales Enablement team in Q2 2023 • Influenced $706K in Closed/Won revenue in 2023

• Account Executive

  • Nov 2021 - Apr 2023

  • Achieved 110% of quota for Q1 2023 • Earned the revenue team's highest Average Sales Price (ASP) and win rate for Q1 2023 • Represent the company as the Watermark solution expert in the sales process. • Develop & execute an effective regional sales plan to achieve sales goals. • Deliver consistent sales results against monthly/quarterly/annual sales goals. • Effectively prospect and generate new customer leads. • Develop a long-term view of client strategic objectives and… Show more • Achieved 110% of quota for Q1 2023 • Earned the revenue team's highest Average Sales Price (ASP) and win rate for Q1 2023 • Represent the company as the Watermark solution expert in the sales process. • Develop & execute an effective regional sales plan to achieve sales goals. • Deliver consistent sales results against monthly/quarterly/annual sales goals. • Effectively prospect and generate new customer leads. • Develop a long-term view of client strategic objectives and business model and how Watermark’s solutions support their goals and objectives. • Seek out and deliver on opportunities to grow existing business within a client organization. • Create and deliver customer-specific presentations and demonstrations, answer technical questionnaires, and define pilots/proofs of concept. • Represent Watermark at tradeshows and conferences. • Conduct consultative product demonstrations for higher education faculty and administration. • Collaborate with key business stakeholders to develop convincing replies to RFIs and RFPs. • Contact key clients and prospects on a regular basis to build strong relationships. • Exercise excellent judgment in qualifying and prioritizing prospects. • Map and align Watermark’s functional solutions to prospects’ needs. • Communicate prospects' requirements and needs for the Product team.

• Solution Engineer

  • Jan 2019 - Nov 2021

  • Influenced $3.1 million in won revenue in 2020 • Helped increase sales of faculty activity reporting software by 106% year-over-year • Provide strategic training and demonstration support for Watermark Sales Representatives • Serve as an expert for company solutions and services, including their functionality, application and deployment methodologies • Collaborate with the Marketing team to locate, develop, and catalog relevant digital and/or physical materials to aid them in… Show more • Influenced $3.1 million in won revenue in 2020 • Helped increase sales of faculty activity reporting software by 106% year-over-year • Provide strategic training and demonstration support for Watermark Sales Representatives • Serve as an expert for company solutions and services, including their functionality, application and deployment methodologies • Collaborate with the Marketing team to locate, develop, and catalog relevant digital and/or physical materials to aid them in the Sales process • Collaborate with Products team to deliver information about trends in prospect concerns/needs • Set up, maintain, and provide support for Sales-dedicated environments with the most complete and accurate set of demo data, create and maintain specific server environments that can be quickly utilized for presenting to applicable programs • Create evaluation “sandboxes” for prospects, as needed • Engage in strategic conversations regarding company capabilities and how these benefits align with the institutional assessment and accreditation goals of our clients and prospects • Gain and leverage expertise in the technology that our clients utilize alongside Watermark solutions including learning management systems (LMS), student information systems (SIS). • Use scrutiny to select and manage company-appropriate Requests for Proposal (RFPs) assist with facilitating their completion • Deliver high quality product demonstrations to prospects, tailored to each client’s goals

• Business Development Manager

  • Aug 2018 - Jan 2019

  • Generate over $250,000 worth of pipeline opportunity • Research the priorities of universities to identify the right contacts and most effective messaging to gain interest • Create and send high-quality content to key contacts at universities • Obtain on-site and web-based appointments for Account Executives, Chief Sales Officer, and Chief Executive Officer • Manage prospect database and maintain accurate records • Actively participate in sales meetings • Assist with client… Show more • Generate over $250,000 worth of pipeline opportunity • Research the priorities of universities to identify the right contacts and most effective messaging to gain interest • Create and send high-quality content to key contacts at universities • Obtain on-site and web-based appointments for Account Executives, Chief Sales Officer, and Chief Executive Officer • Manage prospect database and maintain accurate records • Actively participate in sales meetings • Assist with client contract renewals • Occasionally attend conferences

• Business Development Specialist

  • May 2018 - Aug 2018



University of Wisconsin-Madison

• Higher Education
• 700 & Above Employee

• Communications Specialist

  • Jan 2017 - Apr 2018

  • Wrote stories of interest to the College of Agricultural and Life Sciences (CALS) and UW–Madison community that reached an audience of more than 39,300 readers online and in print • Composed news releases and disseminated to 70 media organizations around the state • Led production of eCALS, a weekly e-newsletter sent to 3,200 faculty and staff to keep them apprised of important workplace information • Created newsletter in Constant Contact and distributed to 21,000 alumni monthly to… Show more • Wrote stories of interest to the College of Agricultural and Life Sciences (CALS) and UW–Madison community that reached an audience of more than 39,300 readers online and in print • Composed news releases and disseminated to 70 media organizations around the state • Led production of eCALS, a weekly e-newsletter sent to 3,200 faculty and staff to keep them apprised of important workplace information • Created newsletter in Constant Contact and distributed to 21,000 alumni monthly to inform them of news and upcoming events • Photographed 27 CALS events, including alumni gatherings, staff receptions, and research conducted around the state • Processed, edited, and stored more than 3,000 photos utilizing Adobe Lightroom and Photoshop software for use in various college materials • Managed email lists for 31,000 alumni and external stakeholders • Created internal style guide to ensure consistent grammar usage across departments • Regularly updated five CALS websites on WordPress platform • Planned and executed four annual alumni and donor events each year to effectively reach valued members of CALS community • Provided counsel to other CALS departments in best practices and use of photography equipment and software • Liaised with guests and media at college outreach events Achievements: • Wrote five feature stories for Grow magazine, a CALS publication with a circulation of 38,000 readers • Created a mobile-friendly template in Constant Contact for a monthly e-newsletter that resulted in an 18% increase in unique clicks over a one-year period • Assisted in the migration of the CALS website to a new WordPress template Show less • Wrote stories of interest to the College of Agricultural and Life Sciences (CALS) and UW–Madison community that reached an audience of more than 39,300 readers online and in print • Composed news releases and disseminated to 70 media organizations around the state • Led production of eCALS, a weekly e-newsletter sent to 3,200 faculty and staff to keep them apprised of important workplace information • Created newsletter in Constant Contact and distributed to 21,000 alumni monthly to… Show more • Wrote stories of interest to the College of Agricultural and Life Sciences (CALS) and UW–Madison community that reached an audience of more than 39,300 readers online and in print • Composed news releases and disseminated to 70 media organizations around the state • Led production of eCALS, a weekly e-newsletter sent to 3,200 faculty and staff to keep them apprised of important workplace information • Created newsletter in Constant Contact and distributed to 21,000 alumni monthly to inform them of news and upcoming events • Photographed 27 CALS events, including alumni gatherings, staff receptions, and research conducted around the state • Processed, edited, and stored more than 3,000 photos utilizing Adobe Lightroom and Photoshop software for use in various college materials • Managed email lists for 31,000 alumni and external stakeholders • Created internal style guide to ensure consistent grammar usage across departments • Regularly updated five CALS websites on WordPress platform • Planned and executed four annual alumni and donor events each year to effectively reach valued members of CALS community • Provided counsel to other CALS departments in best practices and use of photography equipment and software • Liaised with guests and media at college outreach events Achievements: • Wrote five feature stories for Grow magazine, a CALS publication with a circulation of 38,000 readers • Created a mobile-friendly template in Constant Contact for a monthly e-newsletter that resulted in an 18% increase in unique clicks over a one-year period • Assisted in the migration of the CALS website to a new WordPress template Show less



University Health Services

• United States
• Higher Education
• 1 - 100 Employee

• Web and Publications Editor

  • Aug 2014 - Jan 2017

  • Effectively orchestrated social media campaigns that reached an audience of nearly 8,000 followers daily across the UHS Facebook, Twitter, and Instagram accounts • Created and maintained editorial calendar to plan stories • Trained and supervised a staff of three student communications employees to better serve outreach efforts • Collaborated with campus departments such as Rec Sports and The Weekly to broadcast health topics to students • Wrote, edited, and filmed health and… Show more • Effectively orchestrated social media campaigns that reached an audience of nearly 8,000 followers daily across the UHS Facebook, Twitter, and Instagram accounts • Created and maintained editorial calendar to plan stories • Trained and supervised a staff of three student communications employees to better serve outreach efforts • Collaborated with campus departments such as Rec Sports and The Weekly to broadcast health topics to students • Wrote, edited, and filmed health and wellness video communications Achievements • Coordinated emergency care, response, and outreach during meningococcal B outbreak that successfully resulted in 20,000 students being vaccinated • Spearheaded redesign of uhs.wisc.edu to better serve diverse audiences in an intuitive, mobile-responsive manner • Increased readership of Student Health 101, an e-health magazine for students, by 13% in one year

• Communications Intern

  • Jan 2013 - Aug 2014

  • Wrote, filmed, and edited engaging, dynamic videos highlighting UHS services. • Monitored and posted to UHS social media accounts on Facebook, Twitter, and Instagram. • Continually updated website to ensure a smooth, intuitive visitor experience.



University of Wisconsin Athletic Communications

• Madison, Wisconsin Area

• Community Relations Intern

  • Feb 2014 - May 2014

  • Composed press releases in a timely manner in accordance with journalistic and department standards. • Worked with student-athletes, coaches, and community partners to collect quotes and information for press releases. • Collaborated with department staff to compose video plan for all Badgers Give Back publicity channels. • Composed press releases in a timely manner in accordance with journalistic and department standards. • Worked with student-athletes, coaches, and community partners to collect quotes and information for press releases. • Collaborated with department staff to compose video plan for all Badgers Give Back publicity channels.



Inside UW-Madison

• Madison, Wisconsin Area

• Writer

  • Sep 2013 - Sep 2013

  • Highlighted Celebrate South Madison festival • Collaborated with UW officials to distributed weekly newsletter to more than 30,000 faculty and alumni • Highlighted Celebrate South Madison festival • Collaborated with UW officials to distributed weekly newsletter to more than 30,000 faculty and alumni



The Badger Herald

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporter

  • Sep 2011 - Dec 2012

  •• Interacted with athletic department officials •• Responsible for covering on-location events and press conferences •• Produced quality stories that reached an audience of more than 17,000 people •• Interacted with athletic department officials •• Responsible for covering on-location events and press conferences •• Produced quality stories that reached an audience of more than 17,000 people



Maplewood Meats

• Green Bay, Wisconsin Area

• Counter worker

  • May 2007 - Aug 2012