Experience

ReUp Education

• United States
• Higher Education
• 1 - 100 Employee

• Director of University Partnerships

  • Apr 2023 - Present

  Austin, Texas, United States


Net Natives
• United Kingdom
• Advertising Services
• 100 - 200 Employee
• Senior Director, Enrollment Technology

  • Jun 2022 - Apr 2023


Fire Engine RED

• Advertising Services
• 1 - 100 Employee

• Director of Enrollment Strategies and Solutions

  • Jan 2016 - May 2022

  Columbus, Ohio Area Responsible for driving new leads & sales of both Student Search and Fireworks CRM, including the management of the internal sales process, and demonstrating the benefits of services and software. Supported prospective and current clients with a consultative sales approach, advising them on industry best practices and solutions.



Otterbein University

• United States
• Higher Education
• 500 - 600 Employee

• Director of Admission

  • Apr 2013 - Feb 2016

  Westerville, Ohio, United States Managed the Otterbein University Traditional Undergraduate Office of Admission, including oversight of the day-to-day operations, development of short- and long-term strategic initiatives, and implementation of various strategies and tactics to achieve enrollment goals. Supervised 12 professional and support staff, who in turn oversaw approximately 100 student workers, including host and tour guides, student callers, and office workers. Responsible for enrolling new first-year… Show more Managed the Otterbein University Traditional Undergraduate Office of Admission, including oversight of the day-to-day operations, development of short- and long-term strategic initiatives, and implementation of various strategies and tactics to achieve enrollment goals. Supervised 12 professional and support staff, who in turn oversaw approximately 100 student workers, including host and tour guides, student callers, and office workers. Responsible for enrolling new first-year students annually, which in turn generated between $9 and 10 million annually in tuition revenue to support the institution. Led team responsible for the marketing and strategies responsible for all undergraduate traditional promotion. Efforts include all forms of print, advertising, web, and email campaigns, targeting prospective students and their families. Developed data analyses of enrollment funnels to better understand the strengths and weaknesses of the overall recruitment funnel, which in turn is used to support and inform individual territory manager activities, setting both goals and priorities for the upcoming cycle. Oversaw the development and execution of numerous on and off-campus events annually, including campus visit programs, luncheons, specialized camps, and college fairs.

• Interim Director of Admission

  • Sep 2012 - Apr 2013

  Westerville, Ohio, United States Managed the Otterbein University Traditional Undergraduate Office of Admission, including oversight of the day-to-day operations, development of short- and long-term strategic initiatives, and implementation of various strategies and tactics to achieve enrollment goals. Supervised 12 professional and support staff, who in turn oversaw approximately 100 student workers, including host and tour guides, student callers, and office workers. Responsible for enrolling new first-year… Show more Managed the Otterbein University Traditional Undergraduate Office of Admission, including oversight of the day-to-day operations, development of short- and long-term strategic initiatives, and implementation of various strategies and tactics to achieve enrollment goals. Supervised 12 professional and support staff, who in turn oversaw approximately 100 student workers, including host and tour guides, student callers, and office workers. Responsible for enrolling new first-year students annually, which in turn generated between $9 and 10 million annually in tuition revenue to support the institution. Led team responsible for the marketing and strategies responsible for all undergraduate traditional promotion. Efforts include all forms of print, advertising, web, and email campaigns, targeting prospective students and their families. Developed data analyses of enrollment funnels to better understand the strengths and weaknesses of the overall recruitment funnel, which in turn is used to support and inform individual territory manager activities, setting both goals and priorities for the upcoming cycle. Oversaw the development and execution of numerous on and off-campus events annually, including campus visit programs, luncheons, specialized camps, and college fairs.

• Senior Associate Director of Admission / Data Analyst

  • Jul 2012 - Mar 2013

  Westerville, Ohio, United States Developed data analyses of enrollment funnels to better understand the strengths and weaknesses of the overall recruitment funnel, which in turn is used to support and inform individual territory manager activities, setting both goals and priorities for the upcoming cycle. Recruited prospective students from designated territory, counseling and advising students through the college admission process.

• Associate Director of Admission

  • Jul 2008 - Jul 2012

  Westerville, Ohio, United States Served as project lead for Otterbein's implementation of an Enrollment CRM designed to help the University better communicate its lead marketing messages to multiple audiences, continuing to maintain, train, and drive usage of the CRM post-implementation. Oversaw and trained student guides tasked with touring families around campus and sharing their college experience while speaking to Otterbein's mission and values. Successfully built and maintained enrollment funnel, including… Show more Served as project lead for Otterbein's implementation of an Enrollment CRM designed to help the University better communicate its lead marketing messages to multiple audiences, continuing to maintain, train, and drive usage of the CRM post-implementation. Oversaw and trained student guides tasked with touring families around campus and sharing their college experience while speaking to Otterbein's mission and values. Successfully built and maintained enrollment funnel, including cultivating new geographic territories. Recruited prospective students from designated territory, counseling and advising students through the college admission process.

• Assistant Director of Admission

  • Jul 2004 - Jul 2008

  Westerville, Ohio, United States Oversaw and trained student workers tasked with calling, connecting, and speaking to the value of the Otterbein experience with prospective students and their families throughout the admission process. Coordinated events and scholarship programs designed to attract and ultimately enroll students. Recruited prospective students from designated territory, counseling and advising students through the college admission process. Successfully built and maintained enrollment… Show more Oversaw and trained student workers tasked with calling, connecting, and speaking to the value of the Otterbein experience with prospective students and their families throughout the admission process. Coordinated events and scholarship programs designed to attract and ultimately enroll students. Recruited prospective students from designated territory, counseling and advising students through the college admission process. Successfully built and maintained enrollment funnel, including cultivating new geographic territories.

• Admission Counselor

  • Sep 2002 - Jul 2004

  Westerville, Ohio, United States Managed recruitment of prospective students from a designated territory, counseling and advising students through the college admission process. Successfully built and maintained enrollment funnel, including cultivating new geographic territories. Coordinated events designed to attract and ultimately enroll students.