Ben Shiles
Product Owner - Central Decisioning at Momentum Analytics- Claim this Profile
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Bio
PAULA MORRIS
I worked with Ben on a a number of Projects at Lloyds Banking Group. His analytical capability and can do attitude are a credit to him and he is very much missed.
Ian Roberts
Ben is incredibly hard-working & dedicated to delivering exceptional results in whatever he puts his hand to. A skilled analyst, particularly using VBA & Excel wizardry, from my perspective his greatest talent is to make the highly complex accessible & relevant to colleagues like myself so that his work has a direct and positive impact on the end customer.
PAULA MORRIS
I worked with Ben on a a number of Projects at Lloyds Banking Group. His analytical capability and can do attitude are a credit to him and he is very much missed.
Ian Roberts
Ben is incredibly hard-working & dedicated to delivering exceptional results in whatever he puts his hand to. A skilled analyst, particularly using VBA & Excel wizardry, from my perspective his greatest talent is to make the highly complex accessible & relevant to colleagues like myself so that his work has a direct and positive impact on the end customer.
PAULA MORRIS
I worked with Ben on a a number of Projects at Lloyds Banking Group. His analytical capability and can do attitude are a credit to him and he is very much missed.
Ian Roberts
Ben is incredibly hard-working & dedicated to delivering exceptional results in whatever he puts his hand to. A skilled analyst, particularly using VBA & Excel wizardry, from my perspective his greatest talent is to make the highly complex accessible & relevant to colleagues like myself so that his work has a direct and positive impact on the end customer.
PAULA MORRIS
I worked with Ben on a a number of Projects at Lloyds Banking Group. His analytical capability and can do attitude are a credit to him and he is very much missed.
Ian Roberts
Ben is incredibly hard-working & dedicated to delivering exceptional results in whatever he puts his hand to. A skilled analyst, particularly using VBA & Excel wizardry, from my perspective his greatest talent is to make the highly complex accessible & relevant to colleagues like myself so that his work has a direct and positive impact on the end customer.
Credentials
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Certified Scrum Master
Scrum AllianceApr, 2015- Oct, 2024
Experience
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Momentum Analytics
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United Kingdom
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Banking
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1 - 100 Employee
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Product Owner - Central Decisioning
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Jan 2018 - Present
Lloyds Banking Group, Marketing Value StreamImplementing capability to enable best in class customer contact strategy. Operating best practice agile delivery methodologyThe Customer Decisioning Engine adapts to customer behaviour and circumstance, choreographing a conversation that is relevant; creates the most mutual value, recognises the context (in real time) of which journey a customer conversation may be in (pan-channel), and can be controlled by business in an operationally robust way.- Machine learning used to drive next best communication theme- Real-time data stream used to enrich decisioning and messages with customer context- Decisioning strategy configured to 'creates the most mutual value'- Kafka utilised to deliver messaging and create open contact history- Flexi-customer profile - creation of robust operational procedure to update data structures Show less
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Product Owner - Data and Insight
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Jun 2014 - Dec 2017
Lloyds Banking Group, Marketing TransformationManage transformation of data and insight capabilities with sight to future landscape. Defined and executed the strategic direction for the data and insight project.Delivering capabilities from data to culture: - data warehousing solutions; logical data model design; multi system reference data solutions; integrated end user applications; external data feeds including media agency, Google, IPSOS and Hitwise; Implementation of Tableau server and desktop (Group wide); reporting automation; self-sever dashboard development; embedding use of insight across a department c.450. Show less
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World
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Italy
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Advertising Services
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1 - 100 Employee
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Travelling
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Sep 2013 - Jun 2014
Having always wanted to travel, in September 2013 I took the plunge (now or never) handed in my notice and set off around the world. I spent 10 months traveling through 12 countries. Having always wanted to travel, in September 2013 I took the plunge (now or never) handed in my notice and set off around the world. I spent 10 months traveling through 12 countries.
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Lloyds Banking Group
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United Kingdom
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Financial Services
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700 & Above Employee
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Performance and Optimisation Manager
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Jul 2012 - Sep 2013
Marketing Strategy and Planning, Performance and Optimisation - GroupTo optimise investment of marketing resource across division/brand/product/channel and media; maximising both financial and strategic outcomes. Creation of the departments scorecard through designing and implementing the infrastructure to enable collation of Group Marketing’s prospective to actual marketing performance.Remit covered Group Marketing’s entire budget, the second largest marketing budget in the UK. Managing a team of up to five analysts, working directly for Group Marketing’s head of Performance and Optimisation Show less
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Strategy Manager
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Oct 2011 - Jul 2012
Marketing Strategy - LloydsTSB and Bank of Scotland - Retail DivisionDefining the overall strategic direction for LloydsTSB, Halifax and Bank of Scotland marketing. Setting direction for the design of communication plans, and ensuring activity delivered against overarching strategy. Producing a ‘Strategic Marketing Plan’ to illustrate alignment of individual activity to marketing strategy to provide the Executive Committee the information required to make assessment of investment proposal. Show less
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Marketing Analyst
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May 2010 - Oct 2011
BTL Planning and Strategy - LloydsTSB, Bank of Scotland and C&G - Retail DivisionBridge between the retail banks siloed BTL marketing teams. Acting as a centre point for coordination. Driving efficiencies; championing multi product event based marketing; implementing cross product contact rules and developing a central communication plan with automated clash management.
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Consumer Intelligence
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United Kingdom
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Financial Services
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1 - 100 Employee
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Intelligence Analyst
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Dec 2009 - May 2010
Consumer Intelligence is an independent research agency that specialises in providing customer and competitor insight, gathering critical information on pricing, service and customer behaviour. Clients include BGL group, Compare the Market, Barclays, Nationwide, Churchill, First Direct, Aviva, More Than, Money Supermarket and RBSi The core business is price testing and competitor benchmarking in the financial services sector. Pricing Analyst - Development, design and creation of pricing reports, used by clients to make assessment of pricing strategies. Analysis undertaken was used for company press releases (See below) Show less
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Selection Executive & Marketing Analyst
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Jun 2007 - Aug 2008
Customer Value Management - Loans Database Marketing - LloydsTSB - Retail Division In 2007 Lloyds TSB delivered the 4th largest volume of direct mail in the UK, with the Loans Database Marketing team delivered the largest volume of direct mail across the Group Primary responsibility was for delivery of the monthly Loans retention and acquisition DM programs. This included undertaking detailed business analysis to ascertain the value of including new customer segments, designing complex tests within the constraints of the selections software, reporting findings across business units and senior management. Show less
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Education
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2005 - 2009
University of West England
1st Class, Business Decision Maths and Marketing Bsc -
2008 - 2008
The Institute of Direct and Digital Marketing
Direct and digital marketing, The IDM Certificate in Direct and Digital Marketing -
2001 - 2003
Exeter College
A levels - Mathamatics, Accountancy, Physics, Business Studies, Geography
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