Experience

Skybox Security

• United States
• Computer and Network Security
• 200 - 300 Employee

• Senior Web Marketing Manager

  • Mar 2021 - Present

  Portland, Oregon, United States Steward of the global web presence, leading web strategies to drive awareness, demand generation, and conversion KPIs. Owner of web operations and website-product lifecycle, of integrations with the MarTech stack, all content lifecycle management, and the ultimate expression of the Brand across web experiences. Directed a cross-functional, complete code-up rebuild, Brand refresh, and content overhaul of skyboxsecurity.com I proactively drive the strategic roadmap for digital… Show more Steward of the global web presence, leading web strategies to drive awareness, demand generation, and conversion KPIs. Owner of web operations and website-product lifecycle, of integrations with the MarTech stack, all content lifecycle management, and the ultimate expression of the Brand across web experiences. Directed a cross-functional, complete code-up rebuild, Brand refresh, and content overhaul of skyboxsecurity.com I proactively drive the strategic roadmap for digital experiences, manage cross-functional content and campaign sprints, own search engine optimization, and direct a development team to continuously test, analyze, and optimize. RESULTS: • Improved page-load speeds more than 760% • Increased total traffic 33% and organic (SEO) traffic 10% • Increased high-value lead funnel/pipeline 11% • Increased content-consumption and user-experience metrics 29% • Established a cohesive and scalable Design System that meets accessibility (AA) standards. • Streamlined processes to accelerate content-development and production, cutting time-to-publication from a 3-week SLA to 2-days or less. • Reduced overall Marketing overhead by consolidating three disconnected properties into one cohesive experience, fully integrated with MarTech and Analytics tools. • Led the roadmap and completed the migration from Google Universal Analytics("UA") to GA4. • Implemented and optimized Google Tag Manager across multiple properties to improve performance and analytics accuracy. • Defined, implemented, and governed end-to-end security procedures and collaborated with IT stakeholders. Improved site security scores from "critical/highly-vulnerable" to achieve the highest-possible (A+) ratings in successive 3rd-party penetration tests. • Configured and integrated GDPR/CCPA-compliance platform. • Forged enduring relationships with executives and other line-of-business leaders to build trust and drive cross-functional initiatives towards best-practices and innovative solutions. Show less