Experience

Sinclair Oil Corporation

• Oil and Gas
• 300 - 400 Employee

• • Mar 2021 - Present

  Core FunctionsManage marketing innovation, customer loyalty programs and customer engagement. Includes messaging and content creation for brand advertising, promotions, communication and brand support for marketing products such as Sinclair’s mobile app and payment methods.OverviewI promote Sinclair's brand identity through a strong aesthetic instinct and adherence to brand strategy. This includes identifying opportunities and new technologies to grow Sinclair’s payment methods, products and services. In other words, l focus on a loyalty strategy around Sinclair branded products to strengthen customer relationships in regard to these key loyalty indicators: brand awareness, perceived quality, guest engagement, enrollment, and overall brand equity.Although my role includes aspects of process and change management, I spend more time in brand management, including strategy, communication, and creative content. As a strategic thinker with solid analytical and communication skills, I feel I add the most value with an ability to combine creative and analytical traits, two skills that are often mutually exclusive.I pride myself in excellent presentation skills and a persuasive knack to recognize and encourage creativity in others. Whether that’s developing creative content or customer segmentation strategies, I really enjoy collaborative sessions for on-brand messaging and exploring relevant customer stories that help guide life-cycle campaigns. Show less

• • Dec 2015 - Mar 2021

  Worked to drive brand engagement and create interest among existing and potential retail and wholesale buyers of Sinclair products. As the creative point person, I worked with internal staff and advertising agencies to develop and activate advertising campaigns, promotional materials, including traditional and new media formats. Develop in-house advertising and promotional campaigns.

• • Apr 2014 - Dec 2015

  - Project and relationship manager for Sinclair Oil Corporation's family of credit, ACH debit, and gift cards. Primary responsibility for developing and executing promotional campaigns, integrating new distributors into the Sinclair card network, managing supply of promotional materials and benefit cost analysis for credit card promotions. - Creative designer and production manager for point of purchase marketing materials such as station pump posters, counter mats, door clings, pump decals, banners, and window displays. - Managed creative development and distribution of promotional materials for direct mail, newspaper ads, web advertising, in-store displays, and billboards.- Executed a complete re-design of Sinclair's flagship credit card and all collateral materials. Project included creative design, production and subsequent issuance to tens of thousands of customers. In addition to managing external vendors, I coordinated communication and work flow with various internal teams such as Marketing, Credit Cards, IT, and Risk Management. Card distribution was accompanied by a redesign from the ground up of credit card marketing related materials such as applications, new card carriers, monthly statements, point of purchase materials, web graphics, and direct mail material; including an update of Sinclair's monthly and annual statement disclosures to be in compliance with current federal law. - Produced various internal/external communications such as, event programs, company brochures, conference schedules, magazine ads, state of the company presentation (2014 & 2015), and credit card newsletter.- Teamed up with Sales Representatives to deliver product presentations to customers, followed by product implementation and support. Show less



PMC

• Salt Lake City, Utah, United States

• Political Marketing Consultant

  • 2010 - 2019

  Marketing consultant for political campaigns within Utah, Salt Lake, & Davis Counties. Worked on campaigns for City Council, Mayor, Utah State House, Utah State Senate, Utah Board of Education, County Council in Salt lake and Davis Counties. Print ads, digital, website, social media, data analysis, campaign strategy and convention support. Marketing consultant for political campaigns within Utah, Salt Lake, & Davis Counties. Worked on campaigns for City Council, Mayor, Utah State House, Utah State Senate, Utah Board of Education, County Council in Salt lake and Davis Counties. Print ads, digital, website, social media, data analysis, campaign strategy and convention support.



City of West Jordan

• United States
• Government Administration
• 1 - 100 Employee

• City Councilman

  • Jan 2008 - Dec 2015

  Two term elected representative (2007 & 2011) for the City of West Jordan. Chair - Western Stampede Organizing Committee Chair - Parks Master Plan Update Performance Measurement Committee Road Funds Subcommittee Chair - Parks Improvement committee Taxing Entity Committee Sugar Factory Arts Campus Executive Committee Chamber of Commerce Economic Development Council Western Growth Coalition Salt Lake County Council of Governments (Voting Member) Association of Municipal Councils Show less



Utah Transit Authority

• Ground Passenger Transportation
• 700 & Above Employee

• Board of Trustees

  • Jan 2010 - Dec 2013

  Primary responsibility with Finance and Operations Committee. Board involvement includes a broad range of responsibility for items such as general policy objectives, approval of budget and financial statement audits, and transportation system development decisions. Board Liaison to Salt Lake County council of governments, Transportation Committee for Wasatch Front Regional Council, and Pension Committee. Primary responsibility with Finance and Operations Committee. Board involvement includes a broad range of responsibility for items such as general policy objectives, approval of budget and financial statement audits, and transportation system development decisions. Board Liaison to Salt Lake County council of governments, Transportation Committee for Wasatch Front Regional Council, and Pension Committee.



Agent Analysis

• Owner

  • Jan 2007 - May 2011

  Real estate research & services analysis Real estate research & services analysis



Walmart

• United States
• Retail
• 700 & Above Employee

• Logistics Manager

  • Jan 2005 - Feb 2006