Experience

Financial Advice Association Australia (FAAA)

• Australia
• Financial Services
• 1 - 100 Employee

• Head of Marketing & Communications

  • Jun 2023 - Present

  Lead the planning, coordination and delivery of all FAAA marketing and communications activity. Clear focus on driving member engagement, building awareness of the Certified Financial Planner (CFP) designation among the financial planning community and advice clients as well as promoting the value of financial advice for consumers. Lead the planning, coordination and delivery of all FAAA marketing and communications activity. Clear focus on driving member engagement, building awareness of the Certified Financial Planner (CFP) designation among the financial planning community and advice clients as well as promoting the value of financial advice for consumers.



Apricity Invoice Finance

• Australia
• Financial Services
• 1 - 100 Employee

• Head Of Marketing

  • May 2021 - Apr 2022

  Responsibilities:• Focus on conception, development, and implementation of marketing plan and strategies + promotional programs to drive interest and sales• Constant analysis of marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights• Leadership of the marketing team with emphasis on accountability and growth via professional development opportunities and regular communication• Oversee all short-term and long-term marketing + advertising activity covering digital, social media, trade publications and radio whilst managing associated expenditure via annual budget• Regular engagement with company CEO to provide strategic direction + drive planning for brand awareness and potential new business opportunities• Work closely with internal stakeholders to build, monitor and enhance brand offering with the goal of retention, conversion, marketing efficiency and customer experience• Lead external agencies from brief to implementation and be accountable for ROI Show less

• Marketing Manager

  • Apr 2020 - May 2021

  • Led the Australian marketing activity covering digital, social media, trade media, events + radio• Brand awareness focus via market education, broker networking or research • Development + participation in regular community engagement initiatives



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• National Events & Partnerships Manager

  • Sep 2018 - Dec 2019

  • Responsible for developing and delivering exceptional, innovative and customer focused events and event/client partnerships across all SCA brands including Triple M, The Hit Network and PodcastOne Australia • Overseeing all marketing + advertising activity covering digital, radio and social media + local area marketing plans with associated budgets for live event series • Regular analysis of market trends through research and evaluation of competitors + global activity to help drive commercial strategy • Manage the planning and delivery of key event operational areas for national events including but not limited to client/guest experience, accreditation, streaming/broadcast operations, event presentation, catering, equipment, event information, security, signage and associated branding, guests, venue planning and staff • Communicate consistently with key stakeholders (e.g. - high profile on-air talent, sponsors, suppliers) in conjunction with team members and other internal departments throughout the company • Member of Sydney leadership team responsible for driving staff engagement, development and accountability across 250+ total head office staff Show less



EVT - Entertainment | Ventures | Travel

• Australia
• Entertainment Providers
• 300 - 400 Employee

• National Marketing & Operations Manager – Moonlight Cinemas

  • Jul 2013 - Sep 2018

  • Creating and executing the national marketing campaign encompassing POS, digital, radio, social, loyalty database segmentation and site signage in conjunction with major sponsors and Parkland representatives.• Overseeing the marketing & sponsorship of key external suppliers including major sponsors/partners, site infrastructure rental companies and screen/audio specialists.• Experience managing a leading national outdoor cinema circuit operating on a seasonal basis with bump in /out on a daily basis at some locations. Multi million dollar total revenue with over 150 staff employed and 240,000 customers on an annual basis.• Responsible for planning and organising all operations and logistics for every site including Adelaide, Brisbane, Melbourne, Perth, Port Douglas & Sydney.• Maintaining and developing relationships with all Trust and Parklands representatives, as well as managing and negotiating the terms & extensions of lease agreements or competitive tender submissions and presentations. • Manage the externally engaged PR company for media launch, VIP guests and media opportunities throughout the season.• Responsibility for recruiting and training the Venue Managers/Assistant Managers for all sites each season as well as assisting with staff development at all levels.• Accountable for managing the payroll costs across all sites and working closely with various internal departments including IT, F&B, Film Programming, Finance, and HR.• Defining performance standards across all functional areas and periodically reviewing performance with deft application of concurrent management audit procedures Show less

• National Marketing Manager - Alternate Content

  • Feb 2012 - Jul 2013

  - Managed all marketing campaigns and sourced on-screen content in the music, sport, theatre and documentary fields - driving a new revenue stream for the cinema business- Developed digital assets and social media plan to drive awareness and incremental revenue growth with particular success achieved through the introduction of an action sports film series, regular music themed concert/documentaries and key partnership with BBC in relation to the premiere of Doctor Who in cinemas nationally.- Maintained the overall operational activities, liaised and coordinated with other internal departments + worked closely with a pool of 60+ cinemas nationally as well as negotiating with domestic and overseas based film distributors to secure content.- Evaluated market trends + tracked competitor activity, providing valuable input for content enhancement and fine-tuning of business strategies.- Managed the corporate tie up and new business acquisition, established pricing strategy, marketed assets and promotional plan for each title. Show less

• National Account Manager

  • Jul 2011 - Feb 2012

  - Managed EVT's largest, multi-million dollar annual cinema marketing & sales campaign featuring high profile major sponsors as part of national Christmas gift card campaign which delivered record sales- Responsible for day-to-day management of key accounts such as Optus, Visa, Lindt, Coca Cola, etc- Actively involved in new business development strategies to acquire additional partnership accounts and drive corporate relationships to deliver increased sales of voucher and gift card products Show less

• NSW Marketing Manager - Event Cinemas

  • Feb 2010 - Jul 2011

  - Responsible for pitching, negotiating and managing successful partnerships which delivered significant added value, incremental income, awareness and “want to see” for key film releases at EVT owned cinemas (Event, Greater Union, Birch Carroll & Coyle as well as Moonlight Cinemas) via radio, TV, digital and social media- Developed stakeholder relationships across key metro & regional media, external companies and agencies, best demonstrated by the fully integrated partnership between Virgin Australia and Austereo (Hamish & Andy show) to launch the Event Cinemas 'Vmax' brand- Managed marketing, PR and social media presence for EVT company brands in the NSW market such as Event Cinemas, Moonlight Cinemas, Rydges Hotels, State Theatre, QT Hotels & Resorts, Thredbo & Featherdale Wildlife Park. Show less

• National Marketing Executive - Event Cinemas

  • Nov 2007 - Feb 2010

  - Implemented targeted screening programs, themed concessions offers, collectable campaigns, innovative consumer promotions and impactful in-cinema materials, displays and social content enhancing overall marketing campaigns to drive substantial box office revenue- Worked closely with a variety of partners including film distributors, external suppliers as well as internal teams across film programming, design, legal, IT, food & beverage, etc



EMI Music Australia

• Australia
• Music
• 1 - 100 Employee

• National Publicity & Promotions Coordinator

  • May 2007 - Nov 2007

  - Worked in conjunction with publicity and promotions teams for major international/local bands or artist launches, key radio/TV appearances and events resulting in significant national media coverage across key mediums (radio, TV, print, online). - Worked in conjunction with publicity and promotions teams for major international/local bands or artist launches, key radio/TV appearances and events resulting in significant national media coverage across key mediums (radio, TV, print, online).



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• National Publicity Assistant

  • Oct 2004 - Sep 2006

  - Assistant for four national publicists and a promotions team covering areas such as media and artist relations, compiling post campaign analysis, major company events, etc working on local and international music releases - Assistant for four national publicists and a promotions team covering areas such as media and artist relations, compiling post campaign analysis, major company events, etc working on local and international music releases