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Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Operating Partner
      • Nov 2017 - Present

      Greater Atlanta Area Drive portfolio value through strategy, marketing and operations improvements. Board member of On the Border, the largest Mexican casual dining chain in the US, and Fitness Para Todos, which holds the exclusive development rights to Planet Fitness in Mexico. Former board member of National Fitness Partners (recapitalized in March 2023) and outside director of Firebirds Wood Fired Grill (sold in March 2023).

    • India
    • Banking
    • Industry Manager, Global Marketing Solutions
      • Jun 2012 - Nov 2017

      Greater Atlanta Area Led partnerships with major restaurant brands in the eastern US to drive brand and online performance objectives via mobile across Facebook, Instagram and Messenger.

    • Principal
      • Dec 2007 - Sep 2011

      Founded company to lead strategic initiatives as long-term consulting partner to management teams in the food and restaurant industries. Work includes engagements with Popeyes (AFC Corporation), Sonic, GE Franchise Finance, Atalaya Capital (Bennigan's), Dunkin' Brands and FOCUS Brands with a focus on turnaround situations and complex marketing issues. Examples of work and results include the following projects with Popeyes: - Led and implemented Popeyes' 2008 re-branding of… Show more Founded company to lead strategic initiatives as long-term consulting partner to management teams in the food and restaurant industries. Work includes engagements with Popeyes (AFC Corporation), Sonic, GE Franchise Finance, Atalaya Capital (Bennigan's), Dunkin' Brands and FOCUS Brands with a focus on turnaround situations and complex marketing issues. Examples of work and results include the following projects with Popeyes: - Led and implemented Popeyes' 2008 re-branding of "Louisiana Kitchen", including new domestic marketing plan, brand identity, menu development and agency search, leading to sales turnaround in 2009 and 2010 - Created and launched first-ever international product innovation and promotions in 2010 and 2011, generating positive global transaction growth for first time on record - Developed insights and execution plans for many strategic marketing initiatives (including U.S. health strategy and daypart innovation) and market turnarounds (including Turkey and Puerto Rico) - Created marketing blueprint for adapting the brand for entry into large markets such as India Show less

    • Hospitality
    • 100 - 200 Employee
    • Vice President, Full Service Brand Management
      • Oct 2006 - Dec 2007

      (Public Company; 10,001 or more employees; MAR; Leisure, Travel & Tourism industry) October 2006 – Present (1 year 3 months) Directed global brand strategy and execution of key guest initiatives to drive growth and market share for full-service brands portfolio comprised of over 650 Marriott, Renaissance and JW Marriott Hotels & Resorts generating over $6B in global lodging revenues.

    • Senior Director, Product Marketing
      • Dec 2001 - Sep 2006

      Directed brand planning to determine new product, promotions and operations initiatives required to deliver strategic goals. Led strategy development and category management of “Core Product” menu categories (burgers, chicken, fries/sides and beverages) generating $10B or 80% of annual system sales in 7,800 restaurants in U.S./Canada with team of four direct reports. Directed franchisee excellence council activity to build system consensus for key strategic planning and new product… Show more Directed brand planning to determine new product, promotions and operations initiatives required to deliver strategic goals. Led strategy development and category management of “Core Product” menu categories (burgers, chicken, fries/sides and beverages) generating $10B or 80% of annual system sales in 7,800 restaurants in U.S./Canada with team of four direct reports. Directed franchisee excellence council activity to build system consensus for key strategic planning and new product developments. Show less

    • Information Technology & Services
    • 1 - 100 Employee
    • Financial Analyst
      • 1993 - 1996

Education

  • Stanford University Graduate School of Business
    MBA
    1996 - 1998
  • Duke University
    BA, Economics/Spanish
    1989 - 1993

Community

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