Experience

SportsShoes.com

• United Kingdom
• Retail
• 1 - 100 Employee

• Athlete, Content Writer and Marketing Assistant

  • Jun 2020 - Present

  CONTENT WRITING Specifically Product / Trail Running / Road Running / HikingSearching and writing on unanswered topics and brainstorming new ideas for topics. This includes liaising with an SEO agency to make sure everything is fully google optimised. Responsible for planning and writing the content for all the Sportsshoes HubsMARKETINGResponsible for planning and delivering marketing campaigns for many of the biggest Trail Running brands, including The North Face, inov-8, Scott, La Sportiva, Raidlight and ScarpaTESTING AND REVIEWSResponsible for testing and reviewing all of the latest running kit, shoes and apparelCreating and proof reading articles on new kit reviews / comparisonsATHLETESResponsible for managing the team of Sportsshoes athletesSTRAVARunning the SportsShoes Strava club. This includes creating challenges and events, utilising existing contacts to boost club size. This also include encouraging club members to use other marketing channels.RUNNING/TRAIL/OUTDOOR ATHLETE & AMBASSADORHead of the Sportsshoes Trail team. Working with brands to test new kit, attend events/races as SS.COM representative and actively encouraging participation at brand run events. GRAPHIC DESIGN / PHOTOGRAPHYAssisting the marketing/design team with digital design and photography when required.IN-HOUSE MODELUsed for external trail & outdoor shoots, also internal studio shoots and single product shots.VIDEO REVIEWSProducing short product talks, focussed on shoe technology and design, to be used on You Tube and site product pages.ON THE FOOT VIDEO Working with content team to create more on-the-foot content for site and social. Show less

• Trail Running Ambassador

  • Sep 2019 - Jun 2020

  My role involved testing, reviewing and showcasing footwear and apparel for the website, actively engaging with the public via a range of social media platforms and using my status as an elite performer and influencer to help promote the company. I constantly offered advice, support and encouragement to members of the public on a daily basis, mostly via social media. I have also travelled around Europe, competing in a wealth of high-profile trail and mountain races as a Sportsshoes athlete. I have organised online competitions, designed a range of promotional material, written articles for the Trail Running Hub, recorded LIVE instagram videos and helped to capture online content by featuring in a number of photoshoots for some of the largest sporting brands. Show less



inov-8

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Brand Ambassador

  • Nov 2014 - Oct 2019

  As a former inov-8 brand ambassador, I completely understand the importance and value of good communication between the customer and the company, taking enormous pride in serving as a necessary link between the two. During my very successful relationship with inov-8, I played a vital and pivotal role in helping to test, showcase and promote the brand and their full range of products. My commitment to this role always extended beyond what was expected and required. I constantly engaged with members of the public (running community) on a daily basis by offering support, advice and honest reviews about products, via social media channels, online forums, email and direct conversions. I actively promoted merchandise and captured content for the latest running shoes and apparel by organising/editing my own photoshoots and by designing my own graphics/digital advertisements, in Photoshop and iMovie. I would often be involved in the entire product lifecycle; at the beginning of the shoe testing phase, right up until the market launch of the product, which I would then publicly review and promote. In addition to this, I have given numerous public talks at various sporting events, been involved in product launches, organised group training/coaching sessions for competition winners, designed and organised my own competitions, featured in numerous photoshoots and promotional videos, worked with key retailers to sell and promote goods at large events, featured on the news and television (Countryfile), written articles and blogs for the inov-8 website and competed for the brand as an elite athlete on the international stage. Alongside my role at inov-8, I have written articles for a huge number of mainstream magazines and websites, including Runners World, Trail Running Magazine, Outdoor Fitness, Men’s Health, Strava and Suunto. Show less



THE BROOKSBANK SCHOOL SPORTS COLLEGE

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Art/Graphic Design/ICT/Photography teacher

  • Jul 2004 - Sep 2019

  Teacher of Art, Graphic Design, ICT and Photography. Over the course of 15 years, I taught a number of creative subjects to students aged 11-18. I provided a wide range of artistic experiences including drawing, painting, photography, digital design and 3D. I instilled outstanding working habits and high standards, regularly achieving 100% A-C grades across all 4 subjects at GCSE and A-level. I have excellent ICT skills and can expertly use a range of software packages, including Adobe Photoshop, Illustrator, Flash and all of the Microsoft Office desktop applications. My responsibilities included co-ordinating the Graphic Design and Photography courses at KS4 & KS5 level and mentoring new PGCE students. I have always placed particular importance upon my relationships with other members of staff in all my working environments. As a former teacher, I understand that clear and honest communication is vital, especially in developing and maintaining positive relationships. I am a strong, confident public speaker and capable of presenting to large audiences. I am often called upon to use these skills in a variety of forums to promote companies and brands such as inov-8. Other relevant skills/experience: The professional mentor for all ICT student teachers. Responsible for leading/organising the all inclusive school Running Club Trip leader for the bi-annual Brooksbank PGL 2 Centre Adventure holiday Show less



North Bridge Leisure Centre

• Halifax, West Yorkshire

• Leisure Assistant, Sports Coach, Lifeguard & Children's Activity Co-ordinator

  • May 1997 - 2004

  I worked on a part time basis from 1997-2003 (The Ridings Sports Centre, Slead Syke Sports Centre, Todmorden Sports Centre and North Bridge Leisure Centre) and full time 2003-2004 (North Bridge Leisure Centre) after finishing University. Job roles included: Coaching Tennis, Cricket and other sports Lifeguarding Organising and leading the summer sports programme for North Bridge Leisure Centre Responsible for assisting with the smooth operation of daily activities at the Calderdale Leisure Centres Show less