Experience

Lexer

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• VP, South East Asia

  • Feb 2022 - 1 year 11 months

  Singapore Lexer's Customer Data Platform helps brands and retailers genuinely understand their customers and engage them with experiences they deserve. Our tools and team help you use data at every stage of the customer journey to deepen customer loyalty and drive profitable growth.



Pavilion

• United States
• Think Tanks
• 400 - 500 Employee

• Executive Member

  • Mar 2023 - 10 months

  Singapore



Experian Asia Pacific

• Singapore
• Information Services
• 200 - 300 Employee

• General Manager & Global Scaling Director, APAC

  • Apr 2021 - Feb 2022

  Singapore Responsible for ensuring successful partnerships across our South East Asian Financial Marketplace investment portfolio to drive revenue and portfolio valuation. Complementary to this I manage the scaling of Experian global solutions across APAC. • P&L management, Business Unit decision maker and Team Leader sitting on SEA Leadership Team • Relationships at Global Senior Leadership level driving strategy design, sign-off and execution • Working at CEO level, I balance Experian and… Show more Responsible for ensuring successful partnerships across our South East Asian Financial Marketplace investment portfolio to drive revenue and portfolio valuation. Complementary to this I manage the scaling of Experian global solutions across APAC. • P&L management, Business Unit decision maker and Team Leader sitting on SEA Leadership Team • Relationships at Global Senior Leadership level driving strategy design, sign-off and execution • Working at CEO level, I balance Experian and Client objectives to find mutual gain for long-term success • My clients are digital cloud-based businesses and require solutions that are fit-for-purpose and ahead of the curve

• Director, Strategy & Innovation, APAC

  • Feb 2017 - Mar 2021

  Singapore Established Experian's APAC Innovation Lab from scratch with a responsibility to drive long-term revenue growth in APAC through developing and launching high-value products. • Influence and align with the satellite country Managing Directors • Mandate was to apply cutting-edge machine learning techniques within cloud-first environments to solve business problems relating to e.g. consumer financial exclusion, rural lending, SME lending and open-banking • Introduced and… Show more Established Experian's APAC Innovation Lab from scratch with a responsibility to drive long-term revenue growth in APAC through developing and launching high-value products. • Influence and align with the satellite country Managing Directors • Mandate was to apply cutting-edge machine learning techniques within cloud-first environments to solve business problems relating to e.g. consumer financial exclusion, rural lending, SME lending and open-banking • Introduced and embedded Design-Thinking methodology across APAC to empower local teams to innovate • Designed and rolled out innovation measurement and KPIs adopted by all APAC markets

• Director, Digital Audience Solutions

  • May 2012 - Feb 2017

  Sydney, Australia Selected to establish post-acquisition Techlightenment business within Experian Australia as part of a data monetisation business unit, due to in-depth capability across sales, delivery, product and Partnership skills • Grew revenue to $4m+ from scratch, with very lean team • Signed and managed partnerships with publishers, mobile and data marketplaces - Facebook being the largest • Worked directly with Tier 1 Telco and Financial Services businesses to seal Experian’s digital data… Show more Selected to establish post-acquisition Techlightenment business within Experian Australia as part of a data monetisation business unit, due to in-depth capability across sales, delivery, product and Partnership skills • Grew revenue to $4m+ from scratch, with very lean team • Signed and managed partnerships with publishers, mobile and data marketplaces - Facebook being the largest • Worked directly with Tier 1 Telco and Financial Services businesses to seal Experian’s digital data capabilities as part of client digital transformation strategies



Experian

• Information Services
• 700 & Above Employee

• Head of Media - Techlightenment (Acquired by Experian in 2011)

  • Aug 2010 - May 2012

  London, England, United Kingdom • Led a team of nine campaign analysts • Doubled revenues, forming 60% of company revenue • Aided leadership team to assist company through acquisition and transition • Managed marketing spends by Tier 1 brands up to $2.5m USD per month

• Media Consultant

  • Sep 2008 - Aug 2010

  London, England, United Kingdom



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Jul 2007 - Sep 2008

  London Area, United Kingdom