Experience

משרד התפוצות-The Ministry of Diaspora Affairs

• Israel
• Government Administration
• 1 - 100 Employee

• Director of International Media Strategy & Relations

  • Mar 2023 - Present

  The role in the Prime Minister's Office Ministry of Diaspora Affairs includes forming the international media spokesperson's department in the ministry, while initiating communication projects and initiatives, and answering any inquiries. The Ministry represents the Government of Israel on a wide range of topics to include Israel delegitimization, global antisemitism, and Diaspora relations with Jewish communities throughout the world. The role in the Prime Minister's Office Ministry of Diaspora Affairs includes forming the international media spokesperson's department in the ministry, while initiating communication projects and initiatives, and answering any inquiries. The Ministry represents the Government of Israel on a wide range of topics to include Israel delegitimization, global antisemitism, and Diaspora relations with Jewish communities throughout the world.



Ministry of Foreign Affairs of Israel

• Israel
• Government Administration
• 700 & Above Employee

• Deputy Spokesperson

  • Oct 2021 - Mar 2023

  The position of Deputy Spokesperson for the Ministry of Foreign Affairs includes managing and executing the activities of the Spokesperson's Unit to the international and local media, influencers, diplomatic officials, local and foreign government officials, international organizations, and others. The role includes building and implementing messaging for a variety of target audiences (foreign and local), creating deep relationships, as well as formulating positions and managing crises under extreme circumstances while achieving the goals of the MFA and the Government. In addition, I am responsible for the planning, management and execution of projects in the field of public diplomacy. Show less



Office of the Prime Minister of Israel

• Israel
• Government Administration
• 400 - 500 Employee

• Chief Strategist & International Media Spokesperson - Ministry of Strategic Affairs

  • Aug 2017 - Oct 2021

  As the first employee to hold this position, building and implementing the vision and goals for this role was paramount. This included building a deep and varied network with hundreds of local and foreign government officials, journalists, influencers, international organizations, and international media personalities in Israel and abroad. As chief strategist, the role included planning the global outreach strategy and campaigns of the ministry, while maintaining situational awareness and coordinating effective messaging under pressure and in a timely manner. Awards include Achievement Award in 2018 and Best Team in the Public Sector in 2018. Show less



Investing.com

• Israel
• Technology, Information and Internet
• 300 - 400 Employee

• Deputy Editor In Chief

  • Mar 2017 - Aug 2017

  Served as editor of financial markets, which included tasks of editing and publishing financial and news content for one of the five largest economic news websites in the world.The task entailed ensuring quality content was produced at all times, demonstrated success in digital campaign management, content strategy, product management, and content creation throughout the company's over 30 branches worldwide. Served as editor of financial markets, which included tasks of editing and publishing financial and news content for one of the five largest economic news websites in the world.The task entailed ensuring quality content was produced at all times, demonstrated success in digital campaign management, content strategy, product management, and content creation throughout the company's over 30 branches worldwide.



FINN Partners Israel

• Israel
• Public Relations and Communications Services
• 1 - 100 Employee

• Executive Account Manager

  • Oct 2014 - Mar 2017

  Worked in the Israeli branch of the global public relations firm Finn Partners while working with a wide range of clients in Israel’s fast-growing high-tech sector, and driving significant value for customers building lean, innovative companies. The position included creating and driving awareness, adoption, and usage initiatives and programs. Resources provided also included digital marketing campaigns, lead generation programs, and events. Worked in the Israeli branch of the global public relations firm Finn Partners while working with a wide range of clients in Israel’s fast-growing high-tech sector, and driving significant value for customers building lean, innovative companies. The position included creating and driving awareness, adoption, and usage initiatives and programs. Resources provided also included digital marketing campaigns, lead generation programs, and events.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Foreign Relations Liaison

  • Oct 2011 - Mar 2017

  Provided services for organizations such as Hebrew University, Fulbright Scholarship Fund, Stand With Us, and Link. Served numerous private businesses with lectures, tours, and harnessing relationships between VIPs, donors, and other high profile visitors. Goals were dependent on the client, with tailor-made messaging a daily necessity. Provided services for organizations such as Hebrew University, Fulbright Scholarship Fund, Stand With Us, and Link. Served numerous private businesses with lectures, tours, and harnessing relationships between VIPs, donors, and other high profile visitors. Goals were dependent on the client, with tailor-made messaging a daily necessity.



Lonestar Communications

• United States
• Telecommunications

• Account Manager

  • Mar 2013 - Oct 2013

  Client management and consultancy for creating media exposure in top-tier media outlets in Israel and abroad, including preparations for television, radio, and one-on-one interviews in outlets such as The New York Times, AP, Jerusalem Post and others. Client management and consultancy for creating media exposure in top-tier media outlets in Israel and abroad, including preparations for television, radio, and one-on-one interviews in outlets such as The New York Times, AP, Jerusalem Post and others.



Municipality of Jerusalem

• Civic and Social Organizations
• 400 - 500 Employee

• Aide to Mayor's International Media and Foreign Affairs Advisor

  • Jul 2012 - May 2013

  Maintained extensive interactions with the international media, often in times that demanded a rapid yet efficient manner, and during crisis situations. My duties towards the Mayor included speech writing, preparatory briefings, media research, crisis management, and delegating with numerous politicians, philanthropists, and VIPs. These tasks were expected to be done with the utmost professionalism and expertise with no room for error while running a smooth program. Maintained extensive interactions with the international media, often in times that demanded a rapid yet efficient manner, and during crisis situations. My duties towards the Mayor included speech writing, preparatory briefings, media research, crisis management, and delegating with numerous politicians, philanthropists, and VIPs. These tasks were expected to be done with the utmost professionalism and expertise with no room for error while running a smooth program.



The Jewish Agency for Israel

• Israel
• Non-profit Organizations
• 700 & Above Employee

• Team Leader

  • Jun 2010 - Oct 2012

  Team leader of the “Masada” delegation included leading an international team of educators to lead and teach in multiple and ever-changing environments. Excellent team harmonization was required alongside a firm grasp of logistics and management. The delegation comprised of five teams, over 45 staff and 200 pupils in diverse and unpredictable environments. Team leader of the “Masada” delegation included leading an international team of educators to lead and teach in multiple and ever-changing environments. Excellent team harmonization was required alongside a firm grasp of logistics and management. The delegation comprised of five teams, over 45 staff and 200 pupils in diverse and unpredictable environments.