Experience

Casimba Gaming

• United Kingdom
• Software Development
• 1 - 100 Employee

• Chief Commercial Officer

  • Jun 2023 - Present

• Chief Retention Officer

  • Mar 2022 - Present

• Head of Retention

  • Aug 2021 - Mar 2022



EDITEC

• United Kingdom
• Gambling Facilities and Casinos
• 300 - 400 Employee

• CRM Manager

  • Nov 2020 - Jun 2021



OYO UK

• United Kingdom
• Hospitality
• 1 - 100 Employee

• CRM Marketing Lead

  • Aug 2019 - Aug 2020



GAME THEORY RESEARCH LIMITED

• London, United Kingdom

• Head of Customer Value

  • Apr 2017 - Jul 2019



Kindred Group plc

• Malta
• Gambling Facilities and Casinos
• 700 & Above Employee

• UK Customer Base Manager

  • Sep 2016 - Mar 2017

  After the company restructure the UK Market became a primary focus and led to my promotion to the role of Customer Base Manager.I am responsible for all CRM Strategy across all the different products and brands in the Unibet Group for the UK. I am required to analyse all completed campaigns and giving detailed reports to senior management on the progress of the customer base as well as using the results to inform future decision-making.I also work closely with other departments and use big data to constantly improve the UK site, customer journey as well as improving the key metrics of the customer base. Show less

• Campaign Manager International

  • Apr 2016 - Sep 2016

  I am responsible for creating and maintaining all customer campaigns (Sportsbook, Casino and Poker) to ensure the continued growth of both customers and revenue.On top of this, I am responsible for driving change in the business for the wider benefit of my markets, including working with other key stakeholders.



bet365

• United Kingdom
• Gambling Facilities and Casinos
• 700 & Above Employee

• Sub-Editor (Australia)

  • Mar 2014 - Apr 2016

  I take ownership of bet365’s Australian site, bet365.com.au, making sure that all content is relevant and accurate by promoting the top sporting events and bet365 offers to attract customers to the website. I work with the in house counsel and the trading team to ensure that the current website content and any future content remains compliant with Australian law. I also work with internal development teams to constantly create improvements to the website and keep bet365 at the forefront of the Australian gaming market. I create and execute promotional campaigns based on newly created website functionality or offers to attract customers to bet365.I work with the Customer Services management team and the Australian based Telephone Betting management team to ensure that their teams are fully briefed on any new website functionality or offer so that they can give the best customer service possible. Show less

• Graduate Trainee / Supervisor

  • Oct 2010 - Mar 2014

  Starting on the Graduate Programme at the World's largest gaming company, I rotated around many of the departments to gain an understanding of how the company works. After my rotation was complete, I assisted a management team with the companies expansion into Australia through in-depth reporting on wide ranging subjects from competitor analysis to responsible gambling.In February 2012, I was selected to be a Telephone Betting Supervisor as we set up a new office in Darwin, Australia. I took charge of a team of people to provide the best telephone betting experience for our Australia customers as well as developing the staff professionally. After returning to the UK in January 2013 I took the role of Customer Service Supervisor. I took charge of a team of people to provide the best customer service experience for our Global client base, as well as developing them professionally. I personally interacted with customers to resolve any issues or queries they may have as well as passing the final judgement on how an issue should be dealt with. A primary focus of this role was to continually adapt in a fast paced environment to any legal or technological developments occurring from around the World. Show less



footballitaliano.co.uk

• Writer

  • Mar 2010 - Dec 2010

  I would write a minimum of two articles a week, writing predominantly about US Citta di Palermo and their progress through Serie A and the Europa League. I was required to finish the work to a high standard to please the readership as well as the corporate sponsors on one of the most respected Soccer websites in the country. I would write a minimum of two articles a week, writing predominantly about US Citta di Palermo and their progress through Serie A and the Europa League. I was required to finish the work to a high standard to please the readership as well as the corporate sponsors on one of the most respected Soccer websites in the country.



Gore Browne Investment Management Llp

• United Kingdom
• Investment Management

• Intern

  • Apr 2010 - Oct 2010

  I would assist the partners with project work, including valuation of fees and making sure client agreement requests are followed through. I also began to learn about the financial markets through the Partner’s trades and the reasons behind them as well as understanding the role of an Investment Manager with the inter-personal relations conducted with clients and also the professional bankers. I would assist the partners with project work, including valuation of fees and making sure client agreement requests are followed through. I also began to learn about the financial markets through the Partner’s trades and the reasons behind them as well as understanding the role of an Investment Manager with the inter-personal relations conducted with clients and also the professional bankers.



Augusta GreenJackets Professional Baseball

• United States
• Spectator Sports
• 1 - 100 Employee

• Intern

  • Jan 2009 - Jun 2009

  I would assist with the operational running of the club through various departments including; Sales, Marketing, Public Relations and Broadcasting. Through this, I was able to gain an understanding of how a professional Sports team is run on a day-to-day basis I would assist with the operational running of the club through various departments including; Sales, Marketing, Public Relations and Broadcasting. Through this, I was able to gain an understanding of how a professional Sports team is run on a day-to-day basis