Experience

Thinkprint UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Apr 2023 - Present

• Retail Director

  • May 2018 - Apr 2023



CCM Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Creative

  • Sep 2016 - Apr 2018

  CCM is a medium sized agency specialising in print and marketing. Working with some of the best known brands in the UK such as; The Range, Moss Bros, TTS and Games Workshop, who offer a full service approach to supporting customers with their marketing activity. My role as Head of Creative was to spearhead the creative side of the business. I operated a hands on approach and worked with larger clients to help shape their strategy and execute campaigns across a wide range of channels. Key Responsibilities: • Overall responsibility for the creative team • Marketing strategy lead for key accounts • Development of brand and communication strategies, both o and online, in consumer and b2b sectors. • Turning client challenges / briefs into compelling creative proposals across print, screen and digital • Brand guardian for all clients • Oversee creative resource management (studio and freelance) • Campaign planning & execution • Keynote speaker & seminar lead • Business generation and sales development through organic growth and new business pitches Show less



Plumbase

• United Kingdom
• Wholesale Building Materials
• 300 - 400 Employee

• Marketing Manager

  • Sep 2015 - Sep 2016



Grafton GB

• United Kingdom
• Wholesale Building Materials
• 100 - 200 Employee

• Trade Marketing Manager

  • Aug 2014 - Sep 2015

  A move to Trade Marketing Manager expanded my role hugely. I became a key part of the business marketing plan, particularly in executing integrated marketing services.Main Responsibilities:• Implementation of the Trade Marketing plan for the group• Key role in systems, processes and analysis• Managing a team of 5 Marketing Execs• Overall responsibility of the Trade Marketing budget• Brand guardian for all Grafton brands• New idea generation• National media activity. Planning and implementation.• National promotional activity• National CRM activity• Catalogues and Product Guides• Digital integration and activityBiggest Achievement:Introduction of an annual marketing flight plan, detailing all key messaging, activity, deadlines and responsibilities. The flight plan became an integral resource for deliver campaign objectives for the group. Show less

• Marketing Manager: Promotional

  • Jun 2013 - Aug 2014

  Grafton GB is a major player in the builders and plumbers merchants industry.It trades from more than 400 locations, employs approximately 4800 staff and has a turnover in excess of £1bn. Its businesses are leading merchants and specialists in their own fields. Well-known brands include Buildbase, Civils & Lintels, Hirebase, Jacksons Building Centres, PDM, Plumbase and Electricbase.Main Responsibilities:• Managing and executing the promotional strategy for all brands• Overseeing 1 day events, weekly promotion and bi-monthly sales promotion• Full integration into the overall marketing planBiggest Achievement:Developing and implementing a weekly sales promotion across 400 branches. The promotion included an automated system for brand specific product selection, weekly in-branch pos suite, weekly emailing marketing campaign, direct mail and microsite. Show less



Jackson Building Centres

• Marketing Manager

  • Apr 2012 - Jun 2013

  Progressing from Marketing Executive to Marketing Manager at Jackson Building Centres added responsibility and scope to my role.Main responsibilities:• Overall responsibility for all marketing activity• Responsibility for idea generation and insight• Managed a small team of marketing assistants• Managed the marketing budget• Exploring and testing new marketing channels for the businessBiggest Achievement:Being project lead on the company's annual sale initiative 'Bonanza'. A 3 month sales and marketing campaign culminating in a 2 day exhibition host over 100 suppliers and welcoming 3000 customers. I lead on creative direction, proposition, messaging, promotion as well as being the key lead for organising the show. Show less

• Marketing Executive

  • Aug 2007 - Apr 2012

  Jackson Building Centres are a regional Builders Merchants with 25 locations across the east midlands. As Marketing Executive, I was responsible for delivering a multitude of regional and local marketing campaigns; inclusive of brand awareness, promotions, events and exhibitions.My biggest achievement in this role was planning and executing the company's showroom promotional strategy which included, regional press and radio advertising, in-branch PoS, direct mail and internal sales brief. Show less