Experience

Expense Reduction Coaching (ERC)

• United States
• Financial Services
• 1 - 100 Employee

• Principal

  • Nov 2013 - Present

  Since 1993, ERC-Expense Reduction Coaching has assisted clients in improving profitability through expense reduction in 40 different categories. Our unique methodology and industry knowledge dealing with a large network of vendors, ensure our clients capture maximum savings. Our fees are 100% based on performance and are paid entirely by the savings found. Since 1993, ERC-Expense Reduction Coaching has assisted clients in improving profitability through expense reduction in 40 different categories. Our unique methodology and industry knowledge dealing with a large network of vendors, ensure our clients capture maximum savings. Our fees are 100% based on performance and are paid entirely by the savings found.



Pannela Foods LLC

• Weston, FL

• CEO

  • Oct 2007 - Dec 2013

  Responsible for General Operations, including Manufacturing, Sales and Marketing for a start-up beverage company. Responsible for General Operations, including Manufacturing, Sales and Marketing for a start-up beverage company.



The Art Marketplace

• Director

  • Oct 2003 - Oct 2007

  Managed Operations and Administration for a chain of Art Superstores, featuring more than 5,000 pieces of art and offering custom framing. Managed Operations and Administration for a chain of Art Superstores, featuring more than 5,000 pieces of art and offering custom framing.



TeleFlores S.A

• Caracas Venezuela

• Director/COO

  • May 2001 - Jul 2002

  Responsible for Operations and Marketing of largest flower telemarketer in Vzla. Responsible for Operations and Marketing of largest flower telemarketer in Vzla.



Mavesa S.A (P&G Joint Venture)

• Caracas, Venezuela

• Business Manager

  • Nov 1998 - May 2001

  Responsible for results of Beverage Business unit, including P&L, Sales, Marketing and Operations. Managed (5) different categories including Fruit Juices, Mineral Water, Chocolate Beverages, Coffee and Soy Powder. Responsible for results of Beverage Business unit, including P&L, Sales, Marketing and Operations. Managed (5) different categories including Fruit Juices, Mineral Water, Chocolate Beverages, Coffee and Soy Powder.



Mavesa S.A

• Marketing Manager

  • Apr 1996 - Oct 1998

  Responsible for developing and executing Marketing strategy and Plans for whole portfolio of 20 categories and different brands.

• Group Product Manager

  • Apr 1994 - Apr 1996

  Responsible for developing and executing Marketing strategy and Plans for a group of categories: Mayonnaise, Sauces and Cheese products.



H.J Heinz

• Caracas, Venezuela

• Brand Manager

  • Jan 1989 - Apr 1994

  Responsible for developing and executing Marketing strategy and plans for specific brands: Ketchup, Sauces, Fruit Drinks and Bouillon. Responsible for developing and executing Marketing strategy and plans for specific brands: Ketchup, Sauces, Fruit Drinks and Bouillon.