Ben Kazinik

Director of Content at Mayple
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Contact Information
us****@****om
(386) 825-5501
Location
Israel, IL
Languages
  • English Native or bilingual proficiency
  • Russian Native or bilingual proficiency
  • Hebrew Professional working proficiency

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5.0

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Kas Andz

Ben is an absolute pleasure to work with. Humble, Autonomous and driven. I've worked with a fair few 'experts' who often pretend they know what they're talking about, but Ben is part of the few who I wholeheartedly trust to get the job done, and done damn well. No fluff - just a great marketer :)

Jackie Schlussel Goldberg

When I worked with Ben I was always impressed with his creativity and resourcefulness. When I was trying to work through a challenge or brainstorm new ideas, he was always happy to help and offered useful suggestions like it was nothing. In addition to being a marketing wiz, he was also always lovely to work with, which makes any job more enjoyable. It was great to work with Ben then and I'd be happy if our paths crossed again in the future.

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Credentials

  • Courses: Intro to Mixpanel
    Mixpanel
    Mar, 2020
    - Nov, 2024
  • Serpstat Power User, SEO Audit, Competitor Research, Backlink Analysis
    Serpstat
    Mar, 2020
    - Nov, 2024
  • Six Sigma White Belt Certification
    The Council for Six Sigma Certification (CSSC)
    Mar, 2020
    - Nov, 2024
  • Certifications: Content Marketing, Email Marketing, Inbound, Inbound Marketing, Social Media & Growth-Driven Design
    HubSpot Academy
    Mar, 2020
    - Nov, 2024
  • Certifications: Google Analytics Individual Qualification, Digital Sales, and Fundamentals of Digital Marketing
    Google
    Oct, 2018
    - Nov, 2024
  • Beginner's SEO Course
    Udemy
    Sep, 2017
    - Nov, 2024
  • Marketing in a Digital World
    Coursera
  • Social Media Analytics
    quintly

Experience

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Director of Content
      • Aug 2020 - Present

      I joined Mayple as a freelance content writer, As their first marketing hire. And we've done some amazing things together. I quickly took over the blog, Started with 4 articles a monthAnd grew that to 20 articles per month. Optimizing our evergreen posts shot up our traffic from 2k to 20k/mo.... Then we built a bunch of SEO-optimized high-quality blog posts, And now we are trending to hit 46k this month. That's visitors, with a big V (for victory). Oh, forgot to mention, I also helped build their podcast + YT channel + content promotion strategy. And I'm managing a team of writers from all over the world. Our content is not just good, it's finger-licking good.Mayple matches brands with the world's top marketers. We have 600+ vetted and hand-picked experts. Come join us! Show less

    • Content Marketer
      • Jun 2020 - Aug 2020

      Started out by writing blog posts about eCommerce marketing and quickly became in charge of the blog, organic social media, and email newsletters.

    • United States
    • Think Tanks
    • 500 - 600 Employee
    • Member
      • Dec 2020 - Present

      RevGenius is an exclusive online community for revenue-focused marketers and sales professionals. Join us! RevGenius is an exclusive online community for revenue-focused marketers and sales professionals. Join us!

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director of Marketing
      • Aug 2018 - Jun 2021

      Grew sales to over $1M annually.Grew email sales by 4X to over 40k subscribersGrew Instagram to over 140k followers Grew Pinterest to 1.8M viewsGrew email list by 2.5XLaunched over 11 new marketing channels and managed them allBuild relationships with over 300 influencersExecuted cold email campaigns with over 30% response rates

    • Growth Manager
      • Mar 2018 - Aug 2018

      Managing growth and marketing operations for an innovative lighting company based in LA. We are currently looking for interior designers/influencers and writers that cover interior design topics to work with.

    • United States
    • Writing and Editing
    • Editor / Growth Manager
      • Mar 2018 - Aug 2018

      It all started when we noticed that there is no medium publication that deals with interior design 😲. So we decided to create one 🤩. We're building the premier place to find inspiration, tools and tips about interior design, interior decor, and home lighting. ✨ Join us here - www.medium.com/interior-design 👌🤳😊 It all started when we noticed that there is no medium publication that deals with interior design 😲. So we decided to create one 🤩. We're building the premier place to find inspiration, tools and tips about interior design, interior decor, and home lighting. ✨ Join us here - www.medium.com/interior-design 👌🤳😊

    • Israel
    • Advertising Services
    • Content Manager
      • Oct 2017 - Mar 2018

      Created outbound email campaigns that received an open rate of 70% and a response rate of 30%. Lead site redesign and UI/UX redesign. Set up a sales organization & infrustructure (CRM, outbound email campaigns, lead generation machine, and an onboarding process). Created the blog and managing all content. Wrote a 4,500 words article where I interviewed 20 infuential marketing experts. Created outbound email campaigns that received an open rate of 70% and a response rate of 30%. Lead site redesign and UI/UX redesign. Set up a sales organization & infrustructure (CRM, outbound email campaigns, lead generation machine, and an onboarding process). Created the blog and managing all content. Wrote a 4,500 words article where I interviewed 20 infuential marketing experts.

    • Israel
    • Advertising Services
    • Founder / Mad Content Scientist
      • Mar 2017 - Mar 2018

      We help businesses and startups promote themselves through epic content. I've written over 120K words in 11 months. Here's everything we've done so far - https://clearvoice.com/cv/BenKazinik This is the brainchild of all the content writing/editing/social media management and promotion that I've done in the last year. We help businesses and startups promote themselves through epic content. I've written over 120K words in 11 months. Here's everything we've done so far - https://clearvoice.com/cv/BenKazinik This is the brainchild of all the content writing/editing/social media management and promotion that I've done in the last year.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Content Manager / Inbound Marketer
      • Apr 2017 - Feb 2018

      Day to day responsibilities include managing a team of content writers, creating content, managing social media channels (Pinterest, LinkedIn, Facebook, Twitter), creating lead magnets, finding B2B partners, managing outbound email strategy -Responsible for all inbound marketing strategy (created sales funnels, lead magnets, chatbots) -Grew our email list to 1,400 contacts in a few months -Created and managed a Facebook group -Rebranding the website and designing content -Using SEO tools and keyword targeting -Managing a team of content writers -Managed a blog that received the Top Influencer Blog Award. -Writing 4-8 articles per week -Guest blogging -Creating 10k email list and managing all outbound email operations -Managed all social media channels (Facebook, Twitter, LinkedIn, Medium, YouTube). -Wrote over 50,000 words and published on 15 large online publications. Some of my top articles: www.orbitmedia.com/blog/working-with-influencers chatbotslife.com/the-beginners-guide-to-chatbots-c4af44f3de0e http://bigfielddigital.com/increase-twitter-followers Show less

  • Emunah Project Inc.
    • Jerusalem Area, Israel
    • Content Writer & Media
      • Sep 2015 - Mar 2017

      Managed all e-commerce and created the online shop (Shopify + WordPress) Wrote all the marketing materials and content, anything from articles to ebooks to full-on novels (30,000 words). Designed and created the iOS and Android apps for the business. Helped manage all social media operations (content creation and design). Extensive experience in media, keywords and SEO, video and audio editing Wordpress and Shopify Experience. Mobile app development. Managed all e-commerce and created the online shop (Shopify + WordPress) Wrote all the marketing materials and content, anything from articles to ebooks to full-on novels (30,000 words). Designed and created the iOS and Android apps for the business. Helped manage all social media operations (content creation and design). Extensive experience in media, keywords and SEO, video and audio editing Wordpress and Shopify Experience. Mobile app development.

    • United States
    • Renewable Energy Semiconductor Manufacturing
    • 700 & Above Employee
    • Inside Energy Specialist
      • Apr 2015 - Aug 2016

      I was top 10% of the Inside Sales Department. Acquired 100+ customers in under a year, sold almost 1MW of solar energy. 40% of all my business came from referrals. I was selected to be part of the Referral Academy.

    • Legacy Energy Advisor - #1 in Legacy
      • Nov 2014 - Apr 2015

      Became the #1 rep in the department in under 30 days. I was top 10% in call volume, made 200 outbound calls per day on average, and exceeded the quota every single month. I was promoted to the sales department within 60 days.

  • All In 1 Home Services
    • Sacramento, California Area
    • Co-Founder / Marketing Director
      • May 2012 - Apr 2015

      I was the director of marketing and project management at a small business in Sacramento that specialized in home services. I grew the business customer base to 2-3k+ customers, boosted online presence through social media and online marketing, and grew the team to 20 people and operations to 4 regions. I was the director of marketing and project management at a small business in Sacramento that specialized in home services. I grew the business customer base to 2-3k+ customers, boosted online presence through social media and online marketing, and grew the team to 20 people and operations to 4 regions.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Development Manager
      • Aug 2013 - Aug 2014

      Increased partner accounts by 80% in a few months, expanding strategic partnerships across sectors. Created marketing and sales strategies, curating product and user experience to each partner. Created new content categories and managed content production. Increased partner accounts by 80% in a few months, expanding strategic partnerships across sectors. Created marketing and sales strategies, curating product and user experience to each partner. Created new content categories and managed content production.

  • ASI Green Team
    • Sacramento, California Area
    • Co-Founder/Chair
      • Sep 2010 - Jun 2012

      Created the first team that specialized in green events and sustainability issues on the CSUS Campus. We were involved in creating the first Farmer's Market on campus, pushed through several initiatives through the Student Government, and connected green businesses and university departments and staff to bring innovation to Sacramento State. Created the first team that specialized in green events and sustainability issues on the CSUS Campus. We were involved in creating the first Farmer's Market on campus, pushed through several initiatives through the Student Government, and connected green businesses and university departments and staff to bring innovation to Sacramento State.

  • Green Home Services
    • Sacramento, California Area
    • Marketing Specialist
      • Jun 2011 - Aug 2011

      Used social media and online tools to create online presence and boost sales by 200%, creating strategic partnerships and used innovative inbound marketing solutions that have become the core of our business. Used social media and online tools to create online presence and boost sales by 200%, creating strategic partnerships and used innovative inbound marketing solutions that have become the core of our business.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Intern
      • 2011 - 2011

      Managed online content for the Clean Air Act Project, wrote guest articles, opinion pieces, grew online community and network of experts. Received the Award for Innovation Managed online content for the Clean Air Act Project, wrote guest articles, opinion pieces, grew online community and network of experts. Received the Award for Innovation

    • Executive Assistant and Tech Support
      • Dec 2009 - Apr 2010

Education

  • University of Illinois at Urbana-Champaign
    Digital Marketing Certificate, Social Media, Marketing Channels, Marketing Analytics
    2020 - 2021
  • California State University-Sacramento
    Bachelor of Science (BS), Environmental Studies
    2008 - 2012
  • University of California, Davis
    2006 - 2008

Community

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