Experience

Maestro Swiss Management Services Sdn Bhd

• Consumer Goods
• 1 - 100 Employee

• Head Of Sales

  • May 2018 - Present

  Based in Petaling Jaya, Selangor Reporting to CEO• Overall responsibilities for achieving sales budget, operations profitability, distributions and organization objectives for Malaysia market.• Also responsible to develop and implement effective trade marketing and sales strategies via various A&P tools in order to achieve sales budget nationwide.• Manages (monitoring & deployment) i.e. Promo evaluation (ROE), KPI Trackers, trade marketing initiatives• Enforcing Disciplines Processes – Efficiency & Effectiveness on ground executions/activities



Hovid Pharmacy Sdn Bhd

• Malaysia
• Hospitals and Health Care
• 1 - 100 Employee

• National Sales Manager

  • Jun 2014 - Jul 2016

  Direct reporting to Managing Director, I am responsible for achieving sales budget, operations profitability, distributions and organization objectives.• Manages (monitoring & deployment) GTN Budget i.e. Promo evaluation (ROE), KPI Trackers, trade marketing initiatives• Also responsible to develop and implement effective marketing and sales strategies via various A&P tools in order to achieve sales budget nationwide.• Communicate channel strategy, brand strategy & field implementation plan• To further build the outlets channel by continuing market intelligence initiatives• GTM Processes – Efficiency & Effectiveness on ground executions/activities• Develop Trade Incentive Schemes for Lower Trade eg. Key Wholesalers Incentive• Responsible for negotiations on business planning with key distributor and key account chains eg. Giant, Aeon, Wellness, Watson, Caring Pharmacy etc.porting to Managing Director,



Yeo Hiap Seng (Yeo’s)

• Singapore
• Food & Beverages
• 200 - 300 Employee

• Regional Sales Manager

  • Sep 2011 - Jun 2014

  Based in Shah Alam, Selangor Reporting to General Manager (Sales)• Overall responsibilities in sales and distribution of Yeos products of leading brands such as Yeos Asian Drinks, Justea, Cintan Noodles and Yeos canned food for Central region (Selangor, KL and West Pahang).• Also responsible to develop and implement effective trade marketing and sales strategies via various A&P tools in order to achieve sales budget and ensure long-term market leadership position and having strategic edge over competitors • Organize and lead a team of 73 sales personnel to achieve professional service level• Responsible for negotiations on trading terms with 10 key distributors and wholesalers eg. NSK chain, 99Speedmart, HORECA outlets and petrol chain outlets



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Business Development Manager

  • Feb 2006 - Sep 2011

  Based in Kuching, Sarawak. Reporting to CDT Leader. Overseeing sales and business development in East Malaysia and Brunei • Responsible to develop and implement effective marketing and sales strategies via various A&P tools in order to achieve sales budget in East Malaysia/Brunei.• Responsible for building product range (SOS) and brands positioning to ensure long-term market leadership position and having strategic edge over competitors at all times• Communicate RE, GTM strategy & CATMAN implementation plan with WM counterpart collaboration• To further build the new channel sales (B2B, OPO, karaoke, pubs etc.) by continuing market intelligence initiatives• Manages (monitoring & deployment), GTM efficiency, GTN Budget i.e. Promo evaluation, KPI Trackers, trade marketing• Overall responsibilities for monitors and creates exceptions reports on 5Ps execution against objectives.