Head of Client Partners

• Jul 2022 - Present

Bringing my advisory and strategy background to Client Partner team to strengthen how The Lumery expands our great client list and delivers even stronger outcomes for our existing clients.I've had the opportunity to build great long-term relationships via our Advisory work and excited to leverage that model for how we support all clients, no matter the type of work or need.

Head of Advisory

• Jul 2021 - Jul 2022

Advisory exist to help senior leaders make sense of Martech & Data and make decisions that are informed and scalable. With 8,000+ vendors, 100s of agencies/ consultancies and more acronyms than anyone can use, we seek to cut through and help businesses understand how they can build real and scalable capability that drives growth. Having personally proven the potential of Advisory services, it's time to build the team further, grow our reach and scale the offering to provide the very best services in market. Show less

Advisory Lead

• Sep 2020 - Jul 2021

Leading the Advisory practice in terms of direction, processes and value proposition, my role is to set the benchmark for Advisory services and further The Lumery's position as an authority in Marketing and Technology. Working with businesses to grow their capability via the right people, process, tech and data, I lead a team of Martech Consultants working with Australia's biggest brands. Specifically aimed a c-suite and senior leaders, we help you with those key questions:- How do I become data driven?- What does personalisation at scale actually look like? - What is Martech and why is it important to my business? - How do I grow my grow my capability and become self-sufficient? - Everyone's talking about Agile, but how I do run that in my marketing team? - What would be the hires needed if I wanted to grow a new capability? Show less

Senior Martech Advisor

• May 2019 - Sep 2020

Helping organisations improve their usage of data & marketing technology. Dealing with C-suite and senior leaders across organisations, I help businesses understand the martech landscape and how they can use it to solve their business challenges. We now have the technology that can facilitate all 'north star' experiences, but most organisations don't know where to start and what milestones to hit along the way. I look at an organisation's marketing and CX outputs across four pillars - people, processes, tech and data. Rarely is it ever solely a tech problem, so working with organisations on key hires, organisational structures, process optimisation and data maturity is also vital to achieving results. And yes, we'll also advise which shiny tech you should spend your money on. Recent clients: - Carsales - nib- Metricon- Latitude Finance- Suncorp- Flexigroup Show less

Manager, Advisory - Data & Strategy Practice Lead

• Mar 2017 - Apr 2019

Loud&Clear is now Avanade - Digital Innovation Studios but we keep the same roles and responsibilities. I am responsible for supporting the D&S Director in leading and growing the D&S team and the agency as a whole. My role's guiding principles are to:- Ensure that client services are positioned with the best strategy, insights or data to help them win, or grow, accounts. - Ensure that clients are getting the highest possible output from the DIS team.- Ensure that the team have an always available avenue for project feedback, guidance and direction. - Ensure that the DIS team works together with other departments in the most effective, efficient and sustainable manner. - Ensure that we stay ahead of the tech curves and take the lead on learning new technologies and how they integrate to create a connected data and martech stack. Currently providing specialist knowledge in:- Business Strategy- Marketing Strategy- Sitecore Marketing & Analytics- Personalisation and Optimisation- Data Infrastructure Consulting- Marketing Technology Consulting- Marketing Automation- GA & GTM (Implementation and Analysis)- SEO - Research & Optimisation- SEM Show less

Digital Marketing Manager

• Jan 2016 - Mar 2017

The best thing about digital marketing is how broad and varied every day is. You're required to be an expert in SEO, SEM, ASO, social media, analytics, eDMs, marketing strategy and more. I coordinate a small team of professionals with the skills to help with everything from small business lead generation and sales, to digital strategy for large local and international brands. Responsibilities also include training to become office table tennis champion.

Digital Marketing Manager & Web Designer

• Jan 2014 - Jan 2016

One of the great things about being in a smaller agency is that your workload is varied and ever-changing. This is especially true at Semcore where my work spans Web Design & Development, Graphic Design, Online Marketing & Analytics, SEO, SEM, Copywriting, Strategic Consulting & even a dabble into photography. My Website Design skills are predominately based in Wordpress but I have experience with Shopify, HTML & PSD sites. I build all new websites with a solid SEO framework and as many UX/UI principles as possible. Each build is specific to the clients needs and we make sure that the website, analytics, adwords and marketing strategy all work together to improve the client's online presence. I also get to be heavily involved with clients, both at the initial point of interaction and as project manager. In terms of Graphic Design skills, I am more than proficient with both Adobe Photoshop & Illustrator and have a working knowledge of InDesign, After Effects & Final Cut Pro. I've done graphic design work ranging from logos, to corporate branding to wall murals. I am a certified Google Partner, having completed the training and certification process for both Google Analytics & Adwords Search. I make a habit of keeping up with as many current online trends as possible (it's hard) and attending events like Google Masterclasses and the like - I've got the google note pad to prove it. I could go on but no-one is reading anymore anyway. Show less

Floor Manager & Marketing Consultant

• May 2010 - Jul 2014

Digital Marketing Consultant - Volunteer

• Sep 2013 - Nov 2013

My brief involved devising and implementing a digital marketing plan to increase BABSEA CLE's online presence, both in SE Asia and around the world. This included setting up analytics on their, and related, websites so they can see where their hits are coming from to tailor their releases as well as see avenues for new initiatives. It also included SEO work, updating the look, feel and layout of their website, redesigning their logo, starting a LinkedIn page, creating cohesion in their social media content output and strengthening online links to local and international organisations and universities. Show less

Sponsorship Support Assistant

• Nov 2011 - Feb 2012

My duties included: Organising Sponsor events & activities, including Fed Square Live Site, Kia Amateur Australian Open & Australian Open Wifi. Organise a leg of Norwegian Amazing Race, including having a part in it myself. Sell advertising space on Australian Open website Regulate the use of digital adveritising on AO sites. Design presentations for potential digital sponsors Liaise with sponsors/stakeholders/internal departments My duties included: Organising Sponsor events & activities, including Fed Square Live Site, Kia Amateur Australian Open & Australian Open Wifi. Organise a leg of Norwegian Amazing Race, including having a part in it myself. Sell advertising space on Australian Open website Regulate the use of digital adveritising on AO sites. Design presentations for potential digital sponsors Liaise with sponsors/stakeholders/internal departments