Experience

Riva

• United States
• Design Services
• 1 - 100 Employee

• Chief Executive Officer

  • Nov 2021 - Present

• Chief Operating Officer

  • Jul 2021 - Nov 2021

  Venture-backed & mission-driven, Riva uses HBS negotiation expertise to help clients maximize their compensation. Check it out at rivahq.com



Harvard Business School

• United States
• Higher Education
• 700 & Above Employee

• Researcher

  • Apr 2020 - Jan 2022

  Check out our most recent HBR piece here: https://hbr.org/2021/04/a-playbook-for-negotiators-in-the-social-media-eraRead our more in-depth academic article here: https://onlinelibrary.wiley.com/doi/10.1111/nejo.12354 Check out our most recent HBR piece here: https://hbr.org/2021/04/a-playbook-for-negotiators-in-the-social-media-eraRead our more in-depth academic article here: https://onlinelibrary.wiley.com/doi/10.1111/nejo.12354



Lax Sebenius LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Vice President

  • Jun 2020 - Jul 2021

  A negotiation strategy and capability-building firm that works with leaders in the highest levels of business and government to achieve better results in their most important negotiations. See more at negotiate.com A negotiation strategy and capability-building firm that works with leaders in the highest levels of business and government to achieve better results in their most important negotiations. See more at negotiate.com



Redpill Strategies

• United States
• Technology, Information and Internet

• Founder

  • Nov 2019 - Jul 2021

  A boutique digital strategy shop for high-stakes environments. Read more or say hi @ redpillstrategies.co A boutique digital strategy shop for high-stakes environments. Read more or say hi @ redpillstrategies.co



Storyful

• Ireland
• Media Production
• 1 - 100 Employee

• Director, Commercial Strategy

  • Nov 2018 - Nov 2019

  At Storyful I helped the team build new products & offerings, expanding on our unique capability to take social intelligence to new markets and categories. I had end-to-end project ownership – from opportunity ID to market launch – for initiatives across every pillar of our business globally in order to reach aggressive growth targets.Essentially, this job entailed:– Deeply understanding where we need to go– Carefully mapping out how to get there– Talking to everyone– Figuring out what’s working and what’s not– Figuring out why & what to do– Doing it, or making sure it got doneSometimes that meant really big-picture stuff: strategy offsites to launch new business lines, prioritizing the dev pipeline with product owners, revamping market feedback mechanisms. Sometimes it was just all-hands-on deck support for a project from the CEO or executive team, working tightly with client teams on approaches for high-value partnerships.I got tapped for this company-wide role after about six months doing similar work within a single business unit.

• Strategy Manager

  • May 2018 - Oct 2018

  Storyful – a social media intelligence agency – uses unrivaled data access and proprietary methodologies built over a decade to make sense of the chaos of social media. Founded as a news business conducting analysis and verification for outlets like the WSJ, NYT and CNN, the tools and processes built along the way give Storyful a unique perspective on the digital world around us and how it impacts client realities.I joined Storyful after using their service myself to win business, shape strategy and understand the social world for corporate comms clients.Within Storyful’s Risk & Reputation business unit, I helped the Insights/Intel, Product/Tech and Sales/Marketing teams coordinate insight-gathering and strategic planning. I served as a champion for market feedback and expert on our intelligence offering, working to align activity to support growth objectives and meet client needs.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Strategy Manager

  • Jun 2017 - May 2018

  On Weber Shandwick's global strategy team, I applied a rigorous analytic lens to a wide swath of engagement activity, ensuring that agency expertise was carefully positioned to advance a diverse set of client business needs including innovation strategies, product launches, internal alignment, competitive brand differentiation and urban renewal.I consulted for some of the largest and most high-profile companies and brands in the world, and strategies I developed helped inform business responses to regaining market share, disruptive external positioning, reputational rebuilding, talent retention and acquisition, leadership transition, maximizing post-merger team efficiency and rapidly shifting category dynamics.I also served as a core strategist on pitch teams responsible for pursuing over $27m in new business.

• Senior Account Executive - Crisis Management

  • Jul 2016 - Jun 2017

  On Weber Shandwick’s Crisis & Issues Management team, my work included:– Crisis response to a 2016 election/Russia-related conspiracy theory with significant cybersecurity implications– Crisis response to viral, malicious ‘fake news’ reports including a fabricated nation-wide recall to benefit competitor market share– An executive reputational smear campaign– A multibillion-dollar financial dispute involving alleged Russian government activity– Preparation and analysis for global cyber-weapon, DDoS and data breach incidents for core global internet infrastructure providers– Internal conflict resolution with external stakeholder management around a change in nonprofit business strategyI specialized in the healthcare sector, with assignments including: change management through a multibillion-dollar international merger in 14 markets; crafting a novel, multi-pronged strategy for sourcing external innovation; employee engagement and investor relations around a high-profile failed acquisition; and mitigating stakeholder impact across multiple public health scandals.In this capacity I served as a core member of pitch teams responsible for pursuing over $6m in new business, and was ultimately tapped to move into an agency-wide strategy position.



Atlantic City Real Estate LLC

• Co-Founder

  • Apr 2016 - 2018

  ACRE LLC invests in & works to support the revitalization of Atlantic City, NJ ACRE LLC invests in & works to support the revitalization of Atlantic City, NJ



Wolf & Wilhelmine

• Junior Brand Strategist

  • May 2015 - Apr 2016

  Wolf & Wilhelmine was a boutique brand strategy shop. Engagements included:• Consulting for a cross-government team working in collaboration with leading technology companies to develop CVE strategies for combatting extremist activity online; conducting extensive research to map digital radicalization journeys, including in-depth reviews of recruitment content and infiltration of extremist networks; ultimately providing insights to craft novel approaches to disrupt radicalization at every stage• Advising U.S. Digital Services and 18F, the groups behind the rescue of Healthcare.gov, on political and organizational development strategies to fix dysfunctional government tech systems• Working with W&W’s founders to develop brand stories, guide product innovation, conduct non-traditional qualitative, develop internal workshops and pitch new businessClients included: Nike, McKinsey, NOLS, Bonobos, WealthSimple, the Departments of State & Defense, and the White House.



Nito, Inc.

• United States

• Marketing Analyst

  • Jun 2014 - Aug 2014

  • Worked side-by-side with CEO, a serial entrepreneur and angel investor, as personal sounding board; accompanied during client, investor, and sales meetings• Crafted entry strategy for Asian markets, drawing on extensive research into local media players, device manufacturers, VC prospects, and potential industry partners• Personally managed 8 actors and comedians to produce marketing content• Built social media presence, launching campaigns directly targeting online communities • Worked side-by-side with CEO, a serial entrepreneur and angel investor, as personal sounding board; accompanied during client, investor, and sales meetings• Crafted entry strategy for Asian markets, drawing on extensive research into local media players, device manufacturers, VC prospects, and potential industry partners• Personally managed 8 actors and comedians to produce marketing content• Built social media presence, launching campaigns directly targeting online communities



Human Rights Watch

• United States
• Non-profit Organizations
• 700 & Above Employee

• Summer Intern

  • May 2013 - Aug 2013

  • Authored a full report for official publication outlining an original four-pronged strategy to combat acid violence in Cambodia, based on extensive research identifying effective, transferable policy responses across 19 developing countries• Tracked down elusive documentation of torture and abuse by a Pakistani political party to provide key evidence in support of refugee asylum claims to the U.S. government • Authored a full report for official publication outlining an original four-pronged strategy to combat acid violence in Cambodia, based on extensive research identifying effective, transferable policy responses across 19 developing countries• Tracked down elusive documentation of torture and abuse by a Pakistani political party to provide key evidence in support of refugee asylum claims to the U.S. government



American Recreation Coalition

• United States
• Industrial Machinery Manufacturing

• Summer Intern

  • May 2012 - Aug 2012

  Edited Senator Amy Klobuchar's Wikipedia page to include a section on "Recreation Advocacy," which at the time was just an award we'd given her trying to win her vote for a trails program.It got pushed to a separate "political positions" page when she started her 2020 presidential campaign, but you can still see remnants as of December 2019:https://en.wikipedia.org/wiki/Political_positions_of_Amy_Klobuchar#Recreation_advocacyFor all I know, Klobuchar still is the fifth woman to receive the honor of the Sheldon Coleman Great Outdoors Award. (I have not fact-checked.)I did other stuff too, but this was a very eye-opening early experience for me in digital strategy.