Ben Clarke

Marketing & Sales Manager at xUnlocked
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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5.0

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Dilip Mysore Prabhakar

I have worked very closely with Ben in the sales & marketing team. His disarming behaviour puts you at ease the moment you meet him. A naturally talented and smart worker with a positive attitude and high self-esteem, he is diligent & 100% result oriented. His skills to analyse and articulate critical resource issues in organisations and help resolve them are unique. He maintains an end-user-oriented approach at all times. Within our team, he made sure to never lose sight of the implications of any decision for the end-user. In multidisciplinary environments, his versatility enables him not only to be at ease but also to be proactive in bettering the overall business. On a daily basis, he displays excellent listening skills and productivity. Despite contributing to nearly all parts of the business, I am impressed by his ability to stick to all his cross-departmental timelines and meet deadlines on all of his projects. He is a pivotal asset for the company & I wouldn't hesitate to recommend him to anyone looking for a well-rounded marketeer who can drive the growth of any young business.

James W.

Ben is a "get shit done" kind of person. He works smart and hard, while always looking to improve the team's outcomes. He is constantly learning new skills to prepare himself for the next role up and maximise the value he can add to the company. In response to COVID-19, he did a fantastic job heading up our Cobra initiative, giving Finance Unlocked to all university and business school students whose studies and preparation for the working world during times of massive disruption. Over 90 finance societies in the UK shared free access to Finance Unlocked, and over the 6-month offering, 9,000 students signed up from 338 universities across 85 countries with zero marketing spend. The success of this campaign was pivotal in gaining our first global institutional clients, our first enterprise sale, and our investment round at the time. I've also worked closely with Ben on our sales lead generation strategy, where he's played a key role in sourcing high quality, enterprise leads. Ben is a brilliant team player and a pleasure to work with.

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Credentials

  • Business Writing & Technical Writing Immersion
    Udemy
    Feb, 2023
    - Nov, 2024
  • Copywriting - Become a Freelance Copywriter
    Udemy
    Feb, 2023
    - Nov, 2024
  • Copywriting secrets - How to write copy that sells
    Udemy
    Feb, 2023
    - Nov, 2024
  • Small Business Lead Generation & Cold Email | B2B & B2C
    Udemy
    Dec, 2022
    - Nov, 2024
  • Marketing Research: support your marketing decisions
    Udemy
    Dec, 2022
    - Nov, 2024
  • SaaS Masterclass: Sales, Marketing and Growth Metrics
    Udemy
    Dec, 2022
    - Nov, 2024
  • Become a Product Marketing Manager | Product Management MBA
    Udemy
    Nov, 2022
    - Nov, 2024
  • Product Launch Marketing Plan: Go to Market Marketing Plan
    Udemy
    Nov, 2022
    - Nov, 2024
  • Product Marketing Foundations
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Greenwashing Pathway
    Sustainability Unlocked
    May, 2022
    - Nov, 2024
  • Active Listening Pathway
    Sustainability Unlocked
    Feb, 2022
    - Nov, 2024
  • Climate Science Pathway
    Sustainability Unlocked
    Jan, 2022
    - Nov, 2024
  • ESG Regulatory Landscape Pathway
    Sustainability Unlocked
    Jan, 2022
    - Nov, 2024
  • Governance Pathway
    Sustainability Unlocked
    Jan, 2022
    - Nov, 2024
  • Leadership Pathway
    Sustainability Unlocked
    Jan, 2022
    - Nov, 2024
  • Finance Meets ESG Pathway
    Finance Unlocked
    Oct, 2021
    - Nov, 2024
  • Banking Essentials Pathway
    Finance Unlocked
    Jul, 2020
    - Nov, 2024
  • ESG Pathway
    Finance Unlocked
    Jul, 2020
    - Nov, 2024
  • Economic Fundamentals Pathway
    Finance Unlocked
    Jul, 2020
    - Nov, 2024
  • Fintech Pathway
    Finance Unlocked
    Jul, 2020
    - Nov, 2024
  • Certified Fitness Instructor & L2 Personal Trainer
    Team Bath
    May, 2017
    - Nov, 2024
  • Foundation Insurance Test
    Chartered Insurance Institute
    Mar, 2017
    - Nov, 2024
  • BWSW L1 WS/WB Coach
    British Water Ski and Wakeboard
    Feb, 2014
    - Nov, 2024
  • UKCC L2 WS/WB Coach
    British Water Ski and Wakeboard
    Feb, 2014
    - Nov, 2024
  • Ski Boat Driver Award (SBDA) with European Driving License
    British Water Ski and Wakeboard
    Sep, 2013
    - Nov, 2024
  • ESG: Essentials Pathway
    Finance Unlocked
    Feb, 2021
    - Nov, 2024

Experience

    • United Kingdom
    • E-Learning Providers
    • 1 - 100 Employee
    • Marketing & Sales Manager
      • Sep 2022 - Present

      * I think strategically, analytically, and creatively to deliver new ways to reach customers and increase the relevance * I own, maintain, and manage Channel Partners, Social Media Marketing, Events, Award Applications, sales lead gen, and post-sales Product Marketing, end-to-end, from conception to defining objectives, execution, tracking, and reporting * I am the acting Sales and Marketing Operations Manager, building, maintaining and optimising MQL to SQL flows, reporting accurately on… Show more * I think strategically, analytically, and creatively to deliver new ways to reach customers and increase the relevance * I own, maintain, and manage Channel Partners, Social Media Marketing, Events, Award Applications, sales lead gen, and post-sales Product Marketing, end-to-end, from conception to defining objectives, execution, tracking, and reporting * I am the acting Sales and Marketing Operations Manager, building, maintaining and optimising MQL to SQL flows, reporting accurately on all sales and marketing activities within the pipeline and reducing friction in the sale process by juggling all the team's different priorities to get to the best outcome for the business * I support the Head of Marketing in executing SEO, paid channels, PR, email marketing and strategic planning * I am a brand guardian - responsible for maintaining, owning, and pushing it forward across all marketing channels (working closely with our designer) * I continuously analyse the addressable market, competitors, target verticals, clients, buyer personas, and user personas * I work with the Chief Commercial Officer and all other sales colleagues to build and maintain the sales strategy and plan * I create and update best-in-class sales collateral

    • Marketing & Sales Executive
      • Mar 2021 - Sep 2022

      Marketing * I own, maintain, and manage Channel Partners, Social Media Marketing, Events, Award Applications, sales lead gen, and post-sales Product Marketing, end-to-end, from conception to defining objectives, execution, tracking, and reporting * I support the Head of Marketing in executing SEO, paid channels, PR, email marketing and strategic planning * I am a brand guardian - responsible for maintaining, owning, and pushing it forward across all marketing channels (working closely… Show more Marketing * I own, maintain, and manage Channel Partners, Social Media Marketing, Events, Award Applications, sales lead gen, and post-sales Product Marketing, end-to-end, from conception to defining objectives, execution, tracking, and reporting * I support the Head of Marketing in executing SEO, paid channels, PR, email marketing and strategic planning * I am a brand guardian - responsible for maintaining, owning, and pushing it forward across all marketing channels (working closely with our designer) * I think strategically, analytically, and creatively to deliver new ways to reach customers and increase the relevance * I continuously analyse the addressable market, competitors, target verticals, clients, buyer personas, and user personas Sales * I work with the Chief Commercial Officer and all other sales colleagues to build and maintain the sales strategy and plan * I generate sales leads through marketing activity such as automated cold emails * I support all post-sales performance and retention activities * I create and update best-in-class sales collateral

    • Marketing Associate
      • Feb 2020 - Mar 2021

      The role: * I was the first marketing hire at Finance Unlocked * In response to COVID-19, I headed up our Cobra initiative, giving Finance Unlocked to all university and business school students whose studies and preparation for the working world had been horribly disrupted. Over 90 finance societies in the UK shared free access to Finance Unlocked, and over 6 months, 9,000 students signed up from 338 universities across 85 countries with zero marketing spend. * I was responsible for… Show more The role: * I was the first marketing hire at Finance Unlocked * In response to COVID-19, I headed up our Cobra initiative, giving Finance Unlocked to all university and business school students whose studies and preparation for the working world had been horribly disrupted. Over 90 finance societies in the UK shared free access to Finance Unlocked, and over 6 months, 9,000 students signed up from 338 universities across 85 countries with zero marketing spend. * I was responsible for all paid marketing campaigns, primevally using LinkedIn Ads, Facebook Ads and Google Adwords. * I owned, maintained, and managed in-house PR, organic social, SEO, and blog content creation, as well as defining and executed quarterly marketing projects. * I was responsible for developing and upholding the Finance Unlocked brand in all internal and external aspects of the business. * I owned all marketing collateral creation, including videos, images, blogs, sales decks, flyers, PDFs and emails.

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Chair and Trustee
      • Sep 2019 - Present

      Our vision is to develop long-term opportunities in communities through sustainable, self-reinforcing projects. To achieve this, we are developing and scaling a sustainable charity model in which Universal Chance acts as a catalyst to enable self-empowerment of disadvantaged individuals and communities. Our aim is to achieve this through the development of long term opportunities across the world. This could be anything from improving education facilities to supporting… Show more Our vision is to develop long-term opportunities in communities through sustainable, self-reinforcing projects. To achieve this, we are developing and scaling a sustainable charity model in which Universal Chance acts as a catalyst to enable self-empowerment of disadvantaged individuals and communities. Our aim is to achieve this through the development of long term opportunities across the world. This could be anything from improving education facilities to supporting community-focused businesses in areas that are struggling to meet the basic physiological and safety needs, which means that all money raised can deliver significant and meaningful improvements. Show less Our vision is to develop long-term opportunities in communities through sustainable, self-reinforcing projects. To achieve this, we are developing and scaling a sustainable charity model in which Universal Chance acts as a catalyst to enable self-empowerment of disadvantaged individuals and communities. Our aim is to achieve this through the development of long term opportunities across the world. This could be anything from improving education facilities to supporting… Show more Our vision is to develop long-term opportunities in communities through sustainable, self-reinforcing projects. To achieve this, we are developing and scaling a sustainable charity model in which Universal Chance acts as a catalyst to enable self-empowerment of disadvantaged individuals and communities. Our aim is to achieve this through the development of long term opportunities across the world. This could be anything from improving education facilities to supporting community-focused businesses in areas that are struggling to meet the basic physiological and safety needs, which means that all money raised can deliver significant and meaningful improvements. Show less

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Community Manager
      • Nov 2019 - Feb 2020

      The role: - Set the foundations for an active and engaged community for BoxVR and all future products - Learnt and understood today's and tomorrow's users to then educate, entertain and motivate the wider FitXR community - Defined a social media strategy and the FitXR tone of voice, planning a content schedule across all platforms and create world-leading education and fitness content - Was the voice of the community, maintaining an open dialogue between our community, marketing… Show more The role: - Set the foundations for an active and engaged community for BoxVR and all future products - Learnt and understood today's and tomorrow's users to then educate, entertain and motivate the wider FitXR community - Defined a social media strategy and the FitXR tone of voice, planning a content schedule across all platforms and create world-leading education and fitness content - Was the voice of the community, maintaining an open dialogue between our community, marketing and the product team at FitXR. - Defined the CRM strategy and created CRM content as well as gathered qualitative audience insights for weekly reporting & metrics reports Show less The role: - Set the foundations for an active and engaged community for BoxVR and all future products - Learnt and understood today's and tomorrow's users to then educate, entertain and motivate the wider FitXR community - Defined a social media strategy and the FitXR tone of voice, planning a content schedule across all platforms and create world-leading education and fitness content - Was the voice of the community, maintaining an open dialogue between our community, marketing… Show more The role: - Set the foundations for an active and engaged community for BoxVR and all future products - Learnt and understood today's and tomorrow's users to then educate, entertain and motivate the wider FitXR community - Defined a social media strategy and the FitXR tone of voice, planning a content schedule across all platforms and create world-leading education and fitness content - Was the voice of the community, maintaining an open dialogue between our community, marketing and the product team at FitXR. - Defined the CRM strategy and created CRM content as well as gathered qualitative audience insights for weekly reporting & metrics reports Show less

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Customer Engagement and Success Manager
      • Jun 2019 - Nov 2019

      The Role: - Working in Marketing, Sales and Product to deliver business wide deliverables - Work across the business to find effective solutions to business and customer challenges - Analyse user data and customer feedback to construct recommendations across the business - Manage social communities and work in recruiting new ambassadors - Provide online support to members and non-members - Deliver marketing initiatives specific to the fitness product

    • Fitness Product Manager
      • Jun 2018 - Jun 2019

      The role: - Proactively building and managing the fitness content and strategy both for the short and long term in order to achieve key OKA’s (Objectives & Key Results). - Actively working on developing the future fitness product and researching new content to bring onto the platform. - Programming and supporting the programming of all Fiit workouts. - Working actively on key marketing drives such a fitness challenges and programs. - Leasing and managing current Fiit trainers… Show more The role: - Proactively building and managing the fitness content and strategy both for the short and long term in order to achieve key OKA’s (Objectives & Key Results). - Actively working on developing the future fitness product and researching new content to bring onto the platform. - Programming and supporting the programming of all Fiit workouts. - Working actively on key marketing drives such a fitness challenges and programs. - Leasing and managing current Fiit trainers as well as searching for new talent to become a future Fiit trainer. - Enthusiastically input ideas, opinions and constructive criticism across Product Development, Marketing, Production, Operations and company strategy. - Effectively managing and supporting current interns across Operations and Customer Success.

    • Operations Associate
      • Dec 2017 - Jun 2018

      The role: - Proactively supported the implementation and management of previously non-existent Inventory. - Management, Content Management, Customer Support and Supply Chain. - Actively creating written content to add value for current and potential customers. - Developed and maintained website content that engaged and educated users on the brand and product. - Successfully developed, executed and managed the integrated marketing campaign ‘The Summer Burn’ to achieve record… Show more The role: - Proactively supported the implementation and management of previously non-existent Inventory. - Management, Content Management, Customer Support and Supply Chain. - Actively creating written content to add value for current and potential customers. - Developed and maintained website content that engaged and educated users on the brand and product. - Successfully developed, executed and managed the integrated marketing campaign ‘The Summer Burn’ to achieve record sales, usage and rating metrics.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Certified Fitness Instructor & L3 Personal Trainer
      • Sep 2017 - Dec 2017

      The role: - Whilst studying for my degree I am completing the qualifications to become a certified Personal Trainer. - As part of my current Fitness Instructor qualification, I work for Team Bath’s gym which allows me to practice with clients on a one to one basis, program for individual members and gain experiences from qualified Personal Trainers and Strength and Conditioning coaches. - My main responsibility was providing members with progressive training programmes which requires… Show more The role: - Whilst studying for my degree I am completing the qualifications to become a certified Personal Trainer. - As part of my current Fitness Instructor qualification, I work for Team Bath’s gym which allows me to practice with clients on a one to one basis, program for individual members and gain experiences from qualified Personal Trainers and Strength and Conditioning coaches. - My main responsibility was providing members with progressive training programmes which requires continual development to meet their goals. My job as a personal trainer helped me developing customer service skills, empathy for individual circumstances and adaptable to individual clients. Show less The role: - Whilst studying for my degree I am completing the qualifications to become a certified Personal Trainer. - As part of my current Fitness Instructor qualification, I work for Team Bath’s gym which allows me to practice with clients on a one to one basis, program for individual members and gain experiences from qualified Personal Trainers and Strength and Conditioning coaches. - My main responsibility was providing members with progressive training programmes which requires… Show more The role: - Whilst studying for my degree I am completing the qualifications to become a certified Personal Trainer. - As part of my current Fitness Instructor qualification, I work for Team Bath’s gym which allows me to practice with clients on a one to one basis, program for individual members and gain experiences from qualified Personal Trainers and Strength and Conditioning coaches. - My main responsibility was providing members with progressive training programmes which requires continual development to meet their goals. My job as a personal trainer helped me developing customer service skills, empathy for individual circumstances and adaptable to individual clients. Show less

    • United States
    • Insurance
    • 700 & Above Employee
    • Summer Internship
      • Jun 2017 - Sep 2017

      The role: - Overseeing broking with the London insurance market and delivery of key strategic projects - Researching and identify prospects and potential distribution channels - Client renewal and on boarding process of new clients and new opportunities The role: - Overseeing broking with the London insurance market and delivery of key strategic projects - Researching and identify prospects and potential distribution channels - Client renewal and on boarding process of new clients and new opportunities

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • Two day course on Financial Trading and Investment Banking
      • Feb 2017 - Feb 2017

      Attended a two day course at the university of Bath on Financial Trading and Investment Banking presented Amplify Trading (11-12th of February 2017) Main topics covered included: • Trading the news • Market fundamentals • Trading Psychology • Management of risk Outcomes: • Able to confidently understand and explain key drivers of contemporary asset price valuations and trends. • Understand the general macro economic conditions and divergences… Show more Attended a two day course at the university of Bath on Financial Trading and Investment Banking presented Amplify Trading (11-12th of February 2017) Main topics covered included: • Trading the news • Market fundamentals • Trading Psychology • Management of risk Outcomes: • Able to confidently understand and explain key drivers of contemporary asset price valuations and trends. • Understand the general macro economic conditions and divergences between global economies. • In-depth understanding of monetary policy and likely economic impact of the future monetary policy outlook for the world’s largest central banks. • Understand how to apply fundamental analysis in today’s market movements. • Knowledge of the skills required to access and take advantage of breaking market news. • Understanding of how to manage risk during heightened periods of market volatility. • Strong awareness of how behavioral finance can influence asset price valuation. • Understanding of how to manage exposure to behavioral moves which defy fundamental market valuations. Show less Attended a two day course at the university of Bath on Financial Trading and Investment Banking presented Amplify Trading (11-12th of February 2017) Main topics covered included: • Trading the news • Market fundamentals • Trading Psychology • Management of risk Outcomes: • Able to confidently understand and explain key drivers of contemporary asset price valuations and trends. • Understand the general macro economic conditions and divergences… Show more Attended a two day course at the university of Bath on Financial Trading and Investment Banking presented Amplify Trading (11-12th of February 2017) Main topics covered included: • Trading the news • Market fundamentals • Trading Psychology • Management of risk Outcomes: • Able to confidently understand and explain key drivers of contemporary asset price valuations and trends. • Understand the general macro economic conditions and divergences between global economies. • In-depth understanding of monetary policy and likely economic impact of the future monetary policy outlook for the world’s largest central banks. • Understand how to apply fundamental analysis in today’s market movements. • Knowledge of the skills required to access and take advantage of breaking market news. • Understanding of how to manage risk during heightened periods of market volatility. • Strong awareness of how behavioral finance can influence asset price valuation. • Understanding of how to manage exposure to behavioral moves which defy fundamental market valuations. Show less

    • Germany
    • Financial Services
    • 700 & Above Employee
    • Junior Analyst (Asset Management)
      • Aug 2016 - Jan 2017

      As a member of the Passive Asset Management team within Deutsche Asset Management S.A. I had the following responsibilities: - Supporting the asset management trading floor - Responsible for legal documentations behind agreements with service providers and clients involving all funds and sub-funds under passive management - Review and finalise periodic reports, prepare agendas, review Management Board meetings and Board of Directors meetings in preparation for the SICAVs -… Show more As a member of the Passive Asset Management team within Deutsche Asset Management S.A. I had the following responsibilities: - Supporting the asset management trading floor - Responsible for legal documentations behind agreements with service providers and clients involving all funds and sub-funds under passive management - Review and finalise periodic reports, prepare agendas, review Management Board meetings and Board of Directors meetings in preparation for the SICAVs - Review, finalise and complete Product Management related documents including mergers, liquidations and launch of new products - Review agreements and processes with FATCA, UCITS, EMIR and others - Analyse and review the strategies used in the management of passive funds

    • Intern
      • Dec 2016 - Dec 2016

      Insight day at DB AG in London working with the Legal and Business teams.

  • The Route - City wealth club
    • London, United Kingdom
    • Internship
      • Jun 2016 - Jul 2016

      - Reviewing and updating proprietary investment platform - Investigating potential investments for specified risk and reward categories - Working with individual client portfolios to maximise wealth - Review and analyse potential EIS’s and VCT’s - Reviewing and updating proprietary investment platform - Investigating potential investments for specified risk and reward categories - Working with individual client portfolios to maximise wealth - Review and analyse potential EIS’s and VCT’s

Education

  • University of Bath
    Bachelor of Business Administration (BBA), Business Administration and Management, General
    2015 - 2019
  • Bedford School
    A Levels in Biology (A) Business Studies (A) and Geography (A), AAA
    2005 - 2015

Community

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