Ben Allsop
Business Director at Gendall Design- Claim this Profile
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Bio
James Casey
Ben joined Havas at a critical time, initially coming into to help lead and drive one of our largest and most demanding accounts. Strategically and commercially sharp, Ben got straight into helping us address challenges and act on opportunities quicker. I was impressed with the speed at which he got to grips with everything, shaped a plan and mobilised the team. He was a natural leader. Ben also understands data and creative and so was invaluable in helping us elevate our standards, challenging briefs with the client as well as pushing for braver thinking internally. After a short but impressive stint on this piece of business, Ben was thrown a new and equally demanding challenge to help stablise another pillar piece of business. Once again, Ben threw himself at it, getting to grips with a new client, team, commercial model and way of working very quickly. My only regret is that my experience of working with Ben has been relatively short lived. A very capable and experienced leader whose positivity is great to be around. I wish Ben all the best for the future.
LinkedIn User
Ben has always been a fantastic Account Director for us. Strategic, creative, flexible and challenging us our thinking as a brand... what you want from an agency partner !
James Casey
Ben joined Havas at a critical time, initially coming into to help lead and drive one of our largest and most demanding accounts. Strategically and commercially sharp, Ben got straight into helping us address challenges and act on opportunities quicker. I was impressed with the speed at which he got to grips with everything, shaped a plan and mobilised the team. He was a natural leader. Ben also understands data and creative and so was invaluable in helping us elevate our standards, challenging briefs with the client as well as pushing for braver thinking internally. After a short but impressive stint on this piece of business, Ben was thrown a new and equally demanding challenge to help stablise another pillar piece of business. Once again, Ben threw himself at it, getting to grips with a new client, team, commercial model and way of working very quickly. My only regret is that my experience of working with Ben has been relatively short lived. A very capable and experienced leader whose positivity is great to be around. I wish Ben all the best for the future.
LinkedIn User
Ben has always been a fantastic Account Director for us. Strategic, creative, flexible and challenging us our thinking as a brand... what you want from an agency partner !
James Casey
Ben joined Havas at a critical time, initially coming into to help lead and drive one of our largest and most demanding accounts. Strategically and commercially sharp, Ben got straight into helping us address challenges and act on opportunities quicker. I was impressed with the speed at which he got to grips with everything, shaped a plan and mobilised the team. He was a natural leader. Ben also understands data and creative and so was invaluable in helping us elevate our standards, challenging briefs with the client as well as pushing for braver thinking internally. After a short but impressive stint on this piece of business, Ben was thrown a new and equally demanding challenge to help stablise another pillar piece of business. Once again, Ben threw himself at it, getting to grips with a new client, team, commercial model and way of working very quickly. My only regret is that my experience of working with Ben has been relatively short lived. A very capable and experienced leader whose positivity is great to be around. I wish Ben all the best for the future.
LinkedIn User
Ben has always been a fantastic Account Director for us. Strategic, creative, flexible and challenging us our thinking as a brand... what you want from an agency partner !
James Casey
Ben joined Havas at a critical time, initially coming into to help lead and drive one of our largest and most demanding accounts. Strategically and commercially sharp, Ben got straight into helping us address challenges and act on opportunities quicker. I was impressed with the speed at which he got to grips with everything, shaped a plan and mobilised the team. He was a natural leader. Ben also understands data and creative and so was invaluable in helping us elevate our standards, challenging briefs with the client as well as pushing for braver thinking internally. After a short but impressive stint on this piece of business, Ben was thrown a new and equally demanding challenge to help stablise another pillar piece of business. Once again, Ben threw himself at it, getting to grips with a new client, team, commercial model and way of working very quickly. My only regret is that my experience of working with Ben has been relatively short lived. A very capable and experienced leader whose positivity is great to be around. I wish Ben all the best for the future.
LinkedIn User
Ben has always been a fantastic Account Director for us. Strategic, creative, flexible and challenging us our thinking as a brand... what you want from an agency partner !
Experience
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Gendall Design
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United Kingdom
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Design Services
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1 - 100 Employee
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Business Director
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Jan 2022 - Present
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Havas CX helia
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Client Partner (FTC)
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Mar 2021 - Dec 2021
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Mentor Digital
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United Kingdom
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Information Technology & Services
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1 - 100 Employee
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Client Services Director (FTC)
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Jan 2020 - Mar 2021
Leading a team of digital experts pushing boundaries in website and application development Leading a team of digital experts pushing boundaries in website and application development
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TMW Unlimited
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Senior Account Director
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Jan 2018 - Jan 2020
Orchestrating cross-agency teams on two of the agency groups’ biggest clients, across digital content, advertising & campaigns (SEO, organic & paid social, CRM). Driving high levels of client happiness and leading remuneration negotiations. Striving for highest quality creativity and profitability of work. Continually improving the performance of creative in driving brand engagement through CRM and volume & quality of leads through advertising & content. Uncovering actionable insights and using data analysis & modelling to establish & track customer experiences. Assisting the transformation of approach to marketing to be customer & data driven. Show less
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true
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Account Director
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Sep 2015 - Sep 2017
Heading up an account group at True to improve productivity & profitability and help embed the agency's strategic vision, I built a deep relationship with one of the agency's top-tier clients, supporting them with a difficult digital transformation. I introduced a client-agency feedback system, avoided a procurement-driven pitch and broaden into a partnership across 3 business groups to deliver new workstreams founded on solid marketing strategy. I directed the evolution & implementation of their Social Media strategy encompassing customer service and content, exploring early customer experience prototyping for service chatbots. Retained as a marketing consultant, writing all-agency annual marketing briefs and plans. Show less
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Isobar
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United Kingdom
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Advertising Services
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700 & Above Employee
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Business Lead
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Apr 2014 - Sep 2015
I joined Isobar on the cusp of the agency transitioning to a new, cross-network agency proposition for Kellogg's at Dentsu Aegis Network, which represented one agency rather than 3 (Isobar (Creative), Carat (Media) and iProspect (Performance)). As the Account Lead for Kids & Teen brands, I was responsible for embedding the new cross-agency proposition internally and amongst client teams, personifying their shared values and positivity. I directed campaigns across EMEA ensuring seamless coordination across media, creative, production, insights & analytics, devising annual strategic communications plans and delivering them through award-winning creative & media to help Kellogg's drive growth in key markets. Responsible for maximising the profitability of a significant portion of the Network retainer, reporting directly to the MD. We pushed limits: winning awards for our pioneering collaborations with influential Creators on YouTube, putting the ROI of traditional TV commercial production into question through the development of successful storytelling via short-form animation and getting buy-in from senior business leaders to develop a world-first (for Kellogg's) native tablet app for one of the UK's oldest cereal brands. Show less
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Jaywing
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Account Director
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Jul 2009 - Apr 2014
When I joined, the then InboxDMG was based in a vicarage on the outskirts of Swindon – quite a change from the Emirates Towers in Dubai! However, it truly was a gem; full of people who genuinely collaborated with desire to produce great work. Responsible for growing United Biscuits into the agency's biggest account, assisting in bringing in & growing the Nestle account and becoming the creative & strategic lead agency for Post-it Brand amongst others. Launched 6 brands on Social Media, establishing their content strategies. Show less
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Proximity Worldwide
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Director
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Sep 2007 - Jun 2009
Responsible for a key Proximity/BBDO Group client relationship with Emirates Airline, directing their Corporate Communications, Digital Marketing for Middle East Markets, Recruitment & Holidays and CRM for Skywards loyalty program. Not to mention inspiring, and being inspired by, an AMAZINGLY talented team of people. I was also lucky enough to attend the BBDO university in Barcelona where I met and learned some invaluable lessons from the agency's most senior visionaries. Responsible for a key Proximity/BBDO Group client relationship with Emirates Airline, directing their Corporate Communications, Digital Marketing for Middle East Markets, Recruitment & Holidays and CRM for Skywards loyalty program. Not to mention inspiring, and being inspired by, an AMAZINGLY talented team of people. I was also lucky enough to attend the BBDO university in Barcelona where I met and learned some invaluable lessons from the agency's most senior visionaries.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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Jun 2006 - Sep 2007
Drafted in to help establish the digital arm of OgilvyOne in the UAE and capitalise on growth opportunities across the region. I learned directly from some of the London office's senior leaders and applied this to the digital business strategy for the MENA region. Directed regional marketing campaigns for the agency's biggest global and local clients such as AMEX, BP Castrol & Nestle, experimenting with innovations in mobile tech such as proximity-based marketing and striving for strong results. Show less
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