Anastasia Belyakova
Product Marketing Lead at AIC- Claim this Profile
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English Native or bilingual proficiency
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Latvian Native or bilingual proficiency
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Russian Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Yana Ilina
I had the pleasure of working with Anastasia at AIC, a digital design and consulting company. She served as a Product Manager and later as Product Marketing Lead. I was among those who recommended her for a well-deserved promotion. Anastasia is very enthusiastic about her work. She was an exceptional colleague who always impressed me with her innovative ideas and her dedication to the growth and success of our products. She had an excellent understanding of various technologies being used and actively sought scalable solutions. During her work, Anastasia was a great collaborator and had a wonderful rapport with the entire team, including stakeholders, designers, and project managers. Her empathetic nature and positive attitude made her a joy to work with, and her strategic thinking and hands-on approach were invaluable contributions to the successful launch and scaling of products across multiple markets. Anastasia proved herself to be a qualified specialist with good professional training and ability to learn. I highly recommend Anastasia for any product-related role. She is a talented and driven professional who is sure to make a positive impact on any team she joins.
Tatiana Fedorova
I worked with Anastasia on several projects at AIC, a digital design and consulting company, and I fully endorse her as an exceptional product marketing manager. Her innovative ideas and drive for product development are truly impressive, resulting in a well-deserved promotion and recognition within our organization. In addition to her professional qualities, Anastasia has warm and friendly personality. She easily establishes strong bonds with stakeholders, designers and project managers, making her a valuable team player. In conclusion, I recommend Anastasia to all companies looking for a valuable employee for their product and marketing team.
Yana Ilina
I had the pleasure of working with Anastasia at AIC, a digital design and consulting company. She served as a Product Manager and later as Product Marketing Lead. I was among those who recommended her for a well-deserved promotion. Anastasia is very enthusiastic about her work. She was an exceptional colleague who always impressed me with her innovative ideas and her dedication to the growth and success of our products. She had an excellent understanding of various technologies being used and actively sought scalable solutions. During her work, Anastasia was a great collaborator and had a wonderful rapport with the entire team, including stakeholders, designers, and project managers. Her empathetic nature and positive attitude made her a joy to work with, and her strategic thinking and hands-on approach were invaluable contributions to the successful launch and scaling of products across multiple markets. Anastasia proved herself to be a qualified specialist with good professional training and ability to learn. I highly recommend Anastasia for any product-related role. She is a talented and driven professional who is sure to make a positive impact on any team she joins.
Tatiana Fedorova
I worked with Anastasia on several projects at AIC, a digital design and consulting company, and I fully endorse her as an exceptional product marketing manager. Her innovative ideas and drive for product development are truly impressive, resulting in a well-deserved promotion and recognition within our organization. In addition to her professional qualities, Anastasia has warm and friendly personality. She easily establishes strong bonds with stakeholders, designers and project managers, making her a valuable team player. In conclusion, I recommend Anastasia to all companies looking for a valuable employee for their product and marketing team.
Yana Ilina
I had the pleasure of working with Anastasia at AIC, a digital design and consulting company. She served as a Product Manager and later as Product Marketing Lead. I was among those who recommended her for a well-deserved promotion. Anastasia is very enthusiastic about her work. She was an exceptional colleague who always impressed me with her innovative ideas and her dedication to the growth and success of our products. She had an excellent understanding of various technologies being used and actively sought scalable solutions. During her work, Anastasia was a great collaborator and had a wonderful rapport with the entire team, including stakeholders, designers, and project managers. Her empathetic nature and positive attitude made her a joy to work with, and her strategic thinking and hands-on approach were invaluable contributions to the successful launch and scaling of products across multiple markets. Anastasia proved herself to be a qualified specialist with good professional training and ability to learn. I highly recommend Anastasia for any product-related role. She is a talented and driven professional who is sure to make a positive impact on any team she joins.
Tatiana Fedorova
I worked with Anastasia on several projects at AIC, a digital design and consulting company, and I fully endorse her as an exceptional product marketing manager. Her innovative ideas and drive for product development are truly impressive, resulting in a well-deserved promotion and recognition within our organization. In addition to her professional qualities, Anastasia has warm and friendly personality. She easily establishes strong bonds with stakeholders, designers and project managers, making her a valuable team player. In conclusion, I recommend Anastasia to all companies looking for a valuable employee for their product and marketing team.
Yana Ilina
I had the pleasure of working with Anastasia at AIC, a digital design and consulting company. She served as a Product Manager and later as Product Marketing Lead. I was among those who recommended her for a well-deserved promotion. Anastasia is very enthusiastic about her work. She was an exceptional colleague who always impressed me with her innovative ideas and her dedication to the growth and success of our products. She had an excellent understanding of various technologies being used and actively sought scalable solutions. During her work, Anastasia was a great collaborator and had a wonderful rapport with the entire team, including stakeholders, designers, and project managers. Her empathetic nature and positive attitude made her a joy to work with, and her strategic thinking and hands-on approach were invaluable contributions to the successful launch and scaling of products across multiple markets. Anastasia proved herself to be a qualified specialist with good professional training and ability to learn. I highly recommend Anastasia for any product-related role. She is a talented and driven professional who is sure to make a positive impact on any team she joins.
Tatiana Fedorova
I worked with Anastasia on several projects at AIC, a digital design and consulting company, and I fully endorse her as an exceptional product marketing manager. Her innovative ideas and drive for product development are truly impressive, resulting in a well-deserved promotion and recognition within our organization. In addition to her professional qualities, Anastasia has warm and friendly personality. She easily establishes strong bonds with stakeholders, designers and project managers, making her a valuable team player. In conclusion, I recommend Anastasia to all companies looking for a valuable employee for their product and marketing team.
Experience
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AIC
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South Sudan
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Insurance and Employee Benefit Funds
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Product Marketing Lead
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May 2020 - Present
Launched technical products at design & innovation consultancy, owned up to €2M budget, increased revenue by >20% - Developed a go-to-market strategy and demand generation strategy for an EdTech platform for B2C customers in South Europe & LATAM, resulting in 500K users and 150K subscriptions - Launched a career development platform on the Eastern European market for early career development and developed an affiliate partner program, resulting in a 40% increase in sales calls and +25% subscribers - Organized 30+ online events to enhance sales enablement, attracting 100K attendees, achieving a 30% conversion rate into trial subscriptions, and resulting in a 40% trial-to-paid growth through sales enablement efforts - Led market research and customer persona development for the B2C&B2B trend platform aic.trendwatching - Produced a podcast and YouTube shows with over 18K listeners with renowned C-level marketing and design experts from top consumer companies, such as Meta, Bumble, Miro, and others. Show less
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Grabr
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Product Marketing Manager
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Apr 2019 - May 2020
Led the go-to-market for peer-to-peer marketplace/mobile app connecting travelers and shoppers to deliver goods from abroad - Launched the app on the new markets in Europe and LATAM through targeted marketing strategy and influencer campaigns, resulting in increased revenue growth by 10%, implemented payment feature Grabr Wallet to the app - Designed a product review program via push notifications, resulting in +40% new positive app store rates, which increased app downloads by 15% - Achieved over 30% increase in user acquisition and x2 revenue growth by executing online marketing campaigns across multiple channels (social media, PPC advertising, influence, SEO, and CRM) - Increased monthly active users by 15% via redesigning a user journey with new CTAs and improving user interface and experience - Liaised with cross-functional teams, including business development, product and customer success, design, stakeholders Show less
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Product Marketing Manager
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Sep 2015 - Oct 2018
Developed and launched two mobile apps for Pampers and Purina, generating over 10K activations - Launched Pampers Club App in Eastern Europe, increasing customer engagement by 25% and product sales by 20% - Generated a 20% increase in Pampers' pant category product sales by creating a viral campaign on social media platforms using lifestyle influencers in the new segment of young mums of toddlers - Increased activation rates for the main app by 15% through the integration of the Purina gamification feature, including a game Cat Fishing about cats - Increased repeat purchases by 15% by creating and developing a part on the Purina website that enables customers to customize their cat's food based on their preferences and nutritional needs Show less
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Education
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2015 - 2019
Higher School of Economics
Bachelor's degree, Public Relations, Advertising, and Applied Communication
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