Experience

Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• • Jan 2023 - Present

• • Jan 2019 - Jan 2023

  Traveloka is Southeast Asia's travel and lifestyle superapp and one of the largest Indonesian unicorns.Traveloka's Communications team is responsible for the company's representation and supports business activities, product launches, public engagement, and internal communications. As a Communications Executive, I am responsible for executing communications activities to elevate Traveloka's reputation. My current scope of work includes external and internal communication. I am also involved in media relations and supporting issues and crisis management.- Develop and execute external communications strategy to promote and maintain company's image- Responsible to create monthly reports by providing the earned PR value, SOV calculation, insights and recommendations to maintain positive engagement to the media- Lead media activities and ensured strong coverage for notable company events, including the launch of Traveloka Xperience (Traveloka's lifestyle business unit) and Traveloka EPIC Sale (the company's biggest promotion campaign). - In charge of developing communication collaterals: press release, fact sheet, briefing book, speech pointers for spokesperson (including SLT), feature article, etc.- Provide strategic counsel for business unit team functions, from the planning to execution of Traveloka products' press events. - Serving inquiries from media (exclusive interview, group interview, etc)- Manage communications' assets: media database, company fact sheet, company profile- Prepare content for company's speaking engagement including speaker's briefing document, presentation material, speaker's Linkedin post content.- Involve in issues and crisis management. Prepare relevant communications collaterals, including standby statements, FAQ, localized translations, and mitigation plan. Show less

• • Oct 2018 - Dec 2018

  Traveloka is Southeast Asia's travel and lifestyle superapp and one of the largest Indonesian unicorns.As a Public Relations Intern, I was assigned to assist Traveloka's internal and external communications activities. - Daily media monitoring. Observe mass media for related information and corporate news- Responsible to build the media database - Develop the internal announcement and newsletter content- Initiated the first monthly feature article pitch to boost Traveloka's lifestyle products coverages (successfully earned 60+ articles for Traveloka's lifestyle products)- Supporting the media events; press conference, media visit, company visit, media interview, etc- Writing and translating the press releases from English to Bahasa and vice versa - Supporting PR team to prepare the documents for company's speaking engagement Show less



Fortune PR

• Indonesia
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Consultant Intern

  • Jul 2017 - Nov 2017

  Fortune PR Indonesia is the leading public relations and strategic communications consulting firm in Indonesia. During my internship in Fortune PR as PR Consultant, I learn a lot of things about Public Relations. Not only about hard skills but also soft skills in work life. As a PR consultant intern, I was assigned to assist the consultants to meet clients' needs. I was responsible to assemble weekly and monthly media reports, develop and writing press releases, assist in developing proposals and concepts for clients, translate press releases and media kits with modifications from English to Indonesia and vice versa, handling media, planning and executing launching events, organize press gathering and press conference. The respected companies I handled: Bank DBS Indonesia, Royal Enfield, Siam Cement Group (SCG) Indonesia, Sinar Mas Land, and others. Show less