Experience

BEZMEZH.CONSULTING
• Ukraine
• Business Consulting and Services
• 1 - 100 Employee
• Senior Partner, Chief Marketing Officer

  • Dec 2021 - Present


Digital Screens LLC, OLL.TV online television provider

• Chief Marketing Officer

  • Mar 2021 - Dec 2021

  Key challenge: - To set up a highly effective marketing function - To recruit a team, establish processes, implement KPI - Rebranding to be developed Key responsibilities: - development and management of implementation of the company's marketing strategy, brand positioning, brand promises, etc. - strategic planning and sales forecasting, budget planning and management - analysis of the effectiveness of various channels of promotion and sales, monitoring of marketing investments return - development and implementation of marketing activities and initiatives, implementation, monitoring, performance analysis - managing the marketing department, workflow, project management: tracking tasks, load control, prioritization of tasks and projects, etc. - managing the marketing ecosystem inside and outside of the company with partners, providers, contractors, advertising and media agencies - people management: recruited new people to a team, KPI implemented Key achievements: - a new brand positioning was successfully developed launched - 1,5 times subscriber base increase in 9 month - a unified system for monitoring of KPI marketing efficiency and brand health created Show less



Укрпалетсистем, UPG gas station network

• Chief Marketing Officer

  • Aug 2020 - Feb 2021

  Key challenge: - To set up a highly effective marketing function - To recruit a team, establish processes, implement KPI - New brand positioning to be developed Key responsibilities: - development and management of implementation of the company's marketing strategy, brand positioning, brand promises, etc. - strategic planning and sales forecasting - budget planning and management - analysis of the effectiveness of various channels of promotion and sales, monitoring of marketing investments return - development and implementation of marketing activities and initiatives, implementation, monitoring, performance analysis - market analysis, competitor actions, development and implementation of standard reporting - managing the marketing department and regional marketers - workflow and project management: tracking tasks, load control, prioritization of tasks and projects, etc. Key achievements: - a new brand positioning was successfully developed launched - a unified system for monitoring of KPI marketing efficiency and brand health created Show less



Планета Кiно

• Ukraine
• Entertainment
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2017 - Aug 2020

  Key challenge: - To set up a highly effective marketing function - To recruit a team, establish processes, implement KPI - New brand positioning to be developed Key responsibilities: - development and management of implementation of the company's marketing strategy, brand positioning, brand promises, etc. - strategic planning and sales forecasting - budget planning and management - working with the brand, increasing awareness - analysis of the effectiveness of various channels of promotion and sales, monitoring of marketing investments return - formation and implementation of a set of activities aimed at attracting new customers - development and implementation of marketing activities and initiatives, implementation, monitoring, performance analysis - development and implementation of marketing activities and algorithms to increase ticket sales and additional products, services - market analysis, competitor actions, development and implementation of standard reporting - managing the marketing department and regional marketers - workflow and project management: tracking tasks, load control, prioritization of tasks and projects, etc. - work with consultants/contractors, analysis of work performed Key achievements: - a new brand positioning was successfully developed launched planetakino.ua/svidok/ - a unified system for monitoring of KPI marketing efficiency and brand health created - Salesforce Marketing Cloud, the world's leading marketing campaign automation solution, implemented - more than 100 product initiatives, promotional campaigns, events in cinemas and outside cinemas, sponsorships, special events, etc. launched - business indicators, plan/fact 2018: average check 105%, revenue 97%, plan/fact 2019: average check 109%, revenue 102% - EFFIE Awards: best marketing team 2021 Show less



Нова Пошта

• Ukraine
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Head Of Marketing Communications

  • Oct 2016 - Jun 2017

  Key responsibilities: - development of marketing strategy for the company in line with company objectives - overall responsibility for brand management and corporate identity - management of all marketing activities for the company though all business directions: C2C, B2C and B2B - coordination of marketing campaigns with sales activities - marketing budget development and maintenance - planning and implementation of products and services development with R&D department - planning and implementation of products promotional campaigns - monitoring and report on effectiveness of marketing communications - creation of a wide range of different marketing materials - implementation of effective internal communications to ensure that all relevant company functions are kept informed about marketing objectives - analysis of potential strategic partner relationships for company marketing Key achievements: - NPShopping project successfully launched – over 500 orders per day - Internet acquiring successfully launched – over 14K transactions in February 2017 - More then 10 co-promo successfully launched with such partners as: AliExpress, Rozetka, GearBest, LaModa, Brain, OLX, RIA, Samsung, lifecell, etc. Show less



Softline Group Ukraine

• Microsoft Senior Marketing Manager

  • Apr 2015 - Oct 2016

  Key responsibilities: - fully responsibility for marketing evaluation and activities that drives new Microsoft products family Office 365 for business through Softline to the market - development of the channel & go to market strategy, product positioning and messaging - development and execution of promotional campaigns, online campaigns, events, etc. that shorten time to market - responsibility for effective pass through every stage of the sales & marketing funnel, ensuring a positive customer journey and experience - coordination of all go to market activities and marketing campaigns with sales focus and initiatives - management of a marketing budged, ensuring that funds are optimized to maximum effectiveness, tracking the marketing investment return - interaction with sales managers, customers, channel partners and Microsoft employees to communicate and evangelize marketing programs and collect feedbacks, gather and analyze customer insight - presentation of sales engagement and marketing updates on the competition and how to overcome them - control of creation and delivery of press releases, advertisements, case studies, success stories and other marketing materials Key achievements: - promo campaign successfully launched, 87% fulfillment of this financial year sales plan - IT4SMB platform – All-in-one IT solutions for small and medium business – successfully launched. Show less



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Channel Marketing Manager

  • Feb 2014 - Feb 2015

  Key responsibilities: - engagement and focus on marketing channel through targeted marketing campaigns - marketing relationship management and planning within multinational and regional partners - assistance and support of Microsoft products and initiatives, ensuring marketing readiness, engagement activities and support through partner-driven demand generation - marketing budget planning and management - coordination and collaboration with Business Groups to ensure right coverage of partner’s readiness across the market Key achievements: - Windows XP end of support communication and sales promo campaign launch - Microsoft Office 365 Personal launch Show less



Industrial Media Network

• Head of Marketing Department

  • Jan 2013 - Feb 2014

  Key responsibilities: - responsibility for IPNET marketing evaluation and activities - evaluation of current marketing strategy, positioning, communication platform, channels - creation and implementation of annual marketing plan, product line (tariffs) fine-tuning - overall development efforts leading and management to raise an annual marketing plan - work with sales, business development and IT to improve user acquisition and retention - new services and promos development and launch Key achievements: - new “all-in-one” tariffs family launch - New SMART TV group if innovative IPTV services launch Show less



RosBusinessConsulting

• Russian Federation
• Media Production
• 500 - 600 Employee

• Marketing Project Manager

  • Mar 2012 - Oct 2012

  Key responsibilities: - evaluation of current marketing strategy, positioning, communication platform, message, etc. - creating and implementation of annual marketing development plan - overall development efforts leading and management to raise an annual development plan - creation of “campaign management” procedures to increase marketing department efficiency - work with sales, IT and marketing to improve user acquisition and retention Key achievements: - new services developed and launched (virtual POS, special service for t1ravel agencies, several co-promos with key-partners: Visa, World of Tanks, Ebay Today, etc) Show less



Volia

• Ukraine
• Telecommunications
• 200 - 300 Employee

• Business Development Manager

  • Oct 2010 - Jun 2011

  Key responsibilities: - creation and implementation of annual development plan - creating and implementation of annual marketing development plan - development and implementation of new projects, leading cross-functional groups activity - work with sales and marketing to improve subscriber acquisition and retention - relationships development with current and potential partners & suppliers - suppliers and manage relationship analyses to negotiate favorable contract Key achievements: - new product and communication campaign launch – TV+Internet for one price - over 5 new projects and services Show less



Astelit

• Australia
• Retail

• Group Brand Manager

  • Jan 2008 - Oct 2010

  Key responsibilities:- new positioning & rebranding, lifebox and BUSINESS life new communication platforms development- development and implementation of all kinds of communication campaigns, promo-campaigns, services and products launches, etc.- creative agencies management, initiating and participation in agencies bidding processes, day-to-day involvement, inspiration and controlKey achievements:- more than 20 integrated marketing campaigns (TV, radio, press, online, etc) developed for life:) brand; KPI`s: spontaneous brand awareness share growth: from 76% to 89%, AD awareness share growth: from 58% to 68% (all period)- more than 60 campaigns (TV, radio, press, online, etc.) developed for lifebox brand; KPI`s: usage penetration share growth: from 35% to 50%, revenue share growth: from 12% to 20% (all period)- more than 70 campaigns (TV, radio, press, online, etc.) developed for BUSINESS life brand;- EFFIE awards, silver in communication products & services – “Sharks” campaign Show less

• Project Marketing Manager

  • Aug 2007 - Jan 2008

  Key responsibilities:- project development and support – positioning, values, audience, message, communication style & rules, partners eco-system, etc.- achievement of marketing organization's goals by leading the project; effective acquisition activities launch, day-to-day coordination of all internal/external parties’ activities- new product development & launch (Lady life:) starter package)- “free shopping” partner’s program launch and supportKey achievements:- Lady life:) subscribers base growth – 59% (08.2007 –12.2007)- over 30 partners (160 outlets) acquired to free shopping program- EFFIE awards, gold in communication products & services – Lady life:) brand launch Show less

• Customer Acquisition Marketing Manager

  • Dec 2006 - Aug 2007

  Key responsibilities:- identification and management of the marketing organization's key external business partner relationships - building a partnership eco-system- launch of effective acquisition activities- development and support of different promo-campaigns, co-promotions, partner programsKey achievements:- more than 15 acquisition campaigns developed for new customers- about 1,4 million new subscribers (01.2007 – 08.2007)



Dolmart Ukraine

• Group Brand Manager

  • Feb 2005 - Dec 2006

  Key responsibilities- Global marketing strategy realization, marketing plans development; - Budgeting – building an annual marketing budget, realization and control of performance of certain a budget objectives (for all trade marks);- Sales and purchase planning, account management;- Development and implementation of ATL (Press) and BTL support - instruments of sales promotion, trade-marketing programs, BTL - activities, presentations, tasting, working with a press, etc.;- Development of merchandising standards;- Coordination and controlling over fulfillment of brand-managers & sales representatives` objectives;- Working with producer - generating sales reports, budget realization and affectivity, purchasing forecasts, etc.Key achievements - Sales growth in French wines category – 28%, in Chili wines – 11% Show less

• Assistant Brand Manager Marketing

  • Dec 2003 - Feb 2005

  Key responsibilities- Building and realization of marketing strategy, positioning of trade mark;- Monitoring and market analysis, competition environment analysis. Pricing;- Budgeting – building an annual marketing budget, realization and control of performance of certain a budget objectives;- Sales and purchase planning, account management;- Development and implementation of ATL and BTL support - instruments of sales promotion, trade-marketing programs, BTL - activities, presentations, tasting, working with a press, etc.;- Purchasing, logistic, POSM production and distribution;- Development of merchandising standards;- Coordination and controlling over fulfillment of sales representatives` objectives;- Working with key clients, distributors;- Working with producer - generating sales reports, budget realization and affectivity, purchasing forecasts, etc.Key achievements - Sales growth in Georgian wines category – 78% Show less



MTS

• Nigeria
• Business Consulting and Services

• Trade Marketing Coordinator

  • Aug 2002 - Dec 2003

  - “UMC internal merchandising” project development and launch;- Day-to-day coordination of merchandisers` work;- Working on visualization of UMC and dealers shops, merchandising standards;- Training and on-work training of merchandisers;- Controlling over fulfillment of merchandisers` objectives;- Development and further support of trade outlets database and merchandisingreporting system;- competitive analysis, perspective project KPI`s and plans development- POSM production and distribution, working with POSM producers;- Coordination of promotional activities (for dealers and customers). Working with BTL-agencies;- Participating in development and realization of new a brand launch to the Ukrainian telecommunications market (virtual GSM-operator “Jeans”) Show less

• Contact Center Representative

  • Mar 2001 - Aug 2002

  - Informing the subscribers on financial and technical questions, network services, international roaming, etc;- Selling by telephone;



«INTER-PLUS» advertising agency

• "Наше Радио" Project manager (Chernigov area)

  • Jun 1998 - Mar 2001

  - Advancement a new radio station on advertising market; - Creative and audio production; - Development a promotion programs, corporate proposals for clients, etc - Advancement a new radio station on advertising market; - Creative and audio production; - Development a promotion programs, corporate proposals for clients, etc



«GOLD FUTURE» advertising agency

• Graphic Designer

  • Jul 1996 - Jun 1998

  - Design and make-up of information-entertaining newspaper “Программа+Реклама” - Design and make-up of information-entertaining newspaper “Программа+Реклама”