Experience

Amplication

• Israel
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2022 - Present



Kaltura

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Director of Product Marketing

  • Mar 2021 - Mar 2022

• Sr. Product Marketing, Media & Telecom

  • Jun 2019 - Mar 2021



Giraffic, Inc.

• Israel
• Software Development
• 1 - 100 Employee

• Director of Product & Marketing

  • May 2017 - Jun 2019

  Responsible for the Giraffic product marketing and product management, while leading company's major product line. Actively drove a business model pivot from a software vendor with flat licenses targeting device manufactures to a subscription-based software business model catering content service providers (OTT), while creating a new emerging segment with 10s of millions of potential annual revenue. Managing full product cycle, defining & executing customer POCs & field trials, while defining and analyzing product KPIs and ROI models. Responsible for marketing activities including product positioning & go-to-market strategy, creation of sales tools, marketing collateral and technical documentation, while conducting competitive research and monitoring market trends Show less

• Product Marketing Manager

  • Jan 2016 - May 2017

  Leading company product marketing and marketing activity. Initiated and completed successfully company full re-branding process; Giraffic product positioning & messaging resulting in unified product & marketing collateral. Responsible for all outbound communications aspects, including PR & analysit relations, events and tradeshows.Ran a byline articles program- authored pieces that got published in leading industry magazines including TechCrunch, The Next Web and CSI Magazine. Won Tom's Hardware Best of MWC award with Giraffic AVA as 'Best Mobile Content Optimization'Giraffic Adaptive Video Acceleration™, the leading client-side video experience technology, enabling consumer electronics devices and streaming service providers to deliver HD, UHD 4K and immersive video, without re-buffering pauses or streaming resolution reduction. AVA technology was adopted by leading manufacturers, including LG and Samsung, and now is making its way into mobile devices, VR and Apps. Show less



SENSICA

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2014 - Jan 2016

  Global start-up. Developer and manufacturer of professional medical aesthetics devices for home use • Product marketing: Planning & implementation of company go-to-market strategy; Product positioning & messaging; Commercial product claims substantiation; On-going competitive research, market requirements & trends monitoring; conducting consumer focus group and market surveys; New products design, evaluation & testing; responsibility for marketing specifications process • Marketing communication development: Producing product collateral (packaging, manuals, testimonials, DRTV campaigns, web etc.); Managing and reinforcing Sensica brand; Supporting distributors with regional marketing programs development and product launches • Project management: Building marketing department work processes, procedure and work regulations; Planning and managing company annual marketing budget; Planning, oversight and execution of global projects involving clinical & regulation, R&D, operations and business development functions as well as external partners; Managing outsourced services Show less



SanDisk®

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Marketing & Communications, Strategic Marketing, Mobile & Connected Solutions

  • Mar 2011 - Apr 2014

  • Marketing and communication development: Divisional communication plan development and execution; Positioning and messaging for new products; Audience analysis; Product launch; Design and production of sales tools, promotional and competitive materials, various digital/ print collateral and media. • Internal and industry events planning and execution: Planning, oversight and execution of major industry trade shows (MWC, Computex, Mobile Asia Expo etc.); Responsible for annual APAC marketing events; Production of internal global company events (sales seminars, technical trainings etc.). • Web and media design: Content and media development for internal and external communications (product collateral, company website, product presentations, webinars, demos, brochures, videos, white papers etc.); Company brand and positioning reinforcement across all mediums. • Project management: Annual marcom budgets management; Multicultural and cross-organizational projects orchestration; Multiple vendors management. Show less

• Executive Assistant to SVP GM OEM business

  • Mar 2007 - Nov 2012

  • Administrative support to SVP and divisional management team

• Administrative assistant, SCS

  • Mar 2006 - Mar 2007