Assistant Vice President - Fintech & New Financial Services

• Nov 2019 - Present

Sr. Digital Product Supervisor

• Mar 2018 - Oct 2019

1. Developed e-commerce strategy with implementation roadmap: enhanced and optimized userexperience of the owned e-commerce site to drive business result through data analysis and content development2. Planned and managed the brand online social activity: created and implemented social marketing campaigns across digital channels to increase brand exposure and strengthen brand image3. Defined social media strategy and brand plan by working with brand leaders and agencies

Product Manager - Digital Banking & Mobile Payment

• Dec 2014 - Feb 2018

1. Initiated FamilyMart mobile payment project: managed product launch & digital acquisition campaigns and implemented media strategy to achieve targets2. Optimized online bill payment platform: drove user flow improvement and analyzed customer data to enhance customer experience3. Conducted official website development projects end-to-end from service strategy, business requirement, budget & timeline control4. Worked on KOKO project implementation: online banking functions development, system testing, and process improvement

Marketing Planning Specialist

• Sep 2011 - Nov 2014

1. Developed Toyota mobile-sales application structure and managed detail schedule, risk, budget, and test plan2. Organized training programs for 8 dealerships to implement the mobile-sales application3. Collaborated with global marketing team and dealerships on branding campaign planning