Experience

CBL Munchee, Bangladesh

• Bangladesh
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Cluster Head-(North Bengal South Bengal & Chattogram)

  • Nov 2021 - Present

  (1) Provide leadership for distribution and sales operation in North and South Bengal of Bangladesh (2) Salesforce Management (3) Sales forecasting (4) Provide critical inputs for pricing decisions (5) Design Product Distribution Network Plans (6) Create access to retail & managing wholesale/retail promotions (1) Provide leadership for distribution and sales operation in North and South Bengal of Bangladesh (2) Salesforce Management (3) Sales forecasting (4) Provide critical inputs for pricing decisions (5) Design Product Distribution Network Plans (6) Create access to retail & managing wholesale/retail promotions



Emami Ltd

• Consumer Goods
• 700 & Above Employee

• Regional Sales Manager

  • Oct 2019 - Oct 2021

  (1) Sales planning and Primary & Secondary objective meeting (2) Area and Distribution (DB) Management (3) Salesman resourcing, development and efficiency management (4) BTL activity management (Trade Scheme, Visibility drive, Coverage, New launches and Brand promotional activity etc) (5) Sales and distribution effectiveness and hygiene (Implementation of company system & policies at DB and Market level) (6) Category management and Competitiveness (7) Cost Management (1) Sales planning and Primary & Secondary objective meeting (2) Area and Distribution (DB) Management (3) Salesman resourcing, development and efficiency management (4) BTL activity management (Trade Scheme, Visibility drive, Coverage, New launches and Brand promotional activity etc) (5) Sales and distribution effectiveness and hygiene (Implementation of company system & policies at DB and Market level) (6) Category management and Competitiveness (7) Cost Management



Square Toiletries Limited

• Bangladesh
• Manufacturing
• 200 - 300 Employee

• Regional Sales Manager

  • Feb 2015 - Sep 2019

  (1) Prepare monthly, quarterly & yearly sales target (2) Monitor and coordinate the activities of the Area Sales Managers and Distributors (3) Maximize unit-wise sales achievement (4)Propose different plans to minimize cost and maximize profit (5) Monitor the activities of the competitors & suitable sales strategies in the assigned zone. (1) Prepare monthly, quarterly & yearly sales target (2) Monitor and coordinate the activities of the Area Sales Managers and Distributors (3) Maximize unit-wise sales achievement (4)Propose different plans to minimize cost and maximize profit (5) Monitor the activities of the competitors & suitable sales strategies in the assigned zone.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Executive Sales

  • Apr 2013 - Feb 2015

  Major responsibilities: • Distribution plan for the territory as per the direction from HO through effective and efficient management of the financial resources, distributors, sales forces. • Execute the distributor(s) agreed business plan. • Plan and ensure effective distribution of all types of trade commission and incentives to be recognized as benchmark. • Make more learned of SSF to ensure a continuous improvement of company products. • Maintain rapport with the key Traders and KOL locally. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Officer

  • Aug 2008 - Apr 2013

  Major responsibilities: • Direct, control and motivate sales team and the business partner (distributor) to ensure efficient achievement of company sales target. • Ensure effective execution of different activities designed from head office to develop business of the territory. • Monitor and train the sales team to ensure a continuous improvement of performance. • Collect information from the market and make sound business plan for the assigned territory. Major responsibilities: • Direct, control and motivate sales team and the business partner (distributor) to ensure efficient achievement of company sales target. • Ensure effective execution of different activities designed from head office to develop business of the territory. • Monitor and train the sales team to ensure a continuous improvement of performance. • Collect information from the market and make sound business plan for the assigned territory.