Senior Copywriter & Creative Services Manager

• Jan 2022 - Present

Copywriter & Team Leader

• Nov 2020 - Jan 2022

Lead the development of high quality, clear and concise copy which drive sales revenue, positioning, demand, brand awareness and support client business objectives. Recruitment, onboarding, mentoring and ongoing development of five specialists across Copy, Design and Web Development. Ensure that the team have the support and systems needed, and they meet/exceed the challenges in their daily work, job descriptions, goals and KPIs.

Copywriter

• Aug 2018 - Nov 2020

I write all copy for a wide range of B2B clients, offering anything from software to IT services, homewares to cars, wheels rims to coffee machines. The copy I write is just as varied, including blogs, social posts, search ads, landing pages, websites, eDMs, flyers, print ads, and more.My role includes working directly with clients, building writing style guides, capturing brand voice, and offering insights and recommendations fo content strategy and planning.

Community & Engagement Manager

• Mar 2016 - Aug 2018

As a Community Manager my major responsibilities include creating and editing content and digital communications, curating events and compiling customer-centric promotions aimed at fostering a corporate community. I liaise with clients to build content and marketing schedules in advance, then through an online digital platform I write and publish content aimed to engage customers, increase audience and strengthen communications between customer and client, hence ensuring a better return on business and a higher rate of customer retention. I work with designers, clients and other stakeholders on a daily basis to ensure that my content strictly meets the clients branding and message and am constantly creating high-level content ranging in tone, style and length.

Event Manager/Sales and Admin Assistant

• Jan 2015 - Mar 2016

As an event manager, I frequent liaised with the Sales team to accept event handovers and then execute and manage events from beginning to end. This included managing a full team of staff, working closely with clients and reporting back to upper management all while maintaining a high level of customer service. During this time I also assisted the Sales team with sales and administration duties, including presenting function packages to potential clients, booking walk- throughs and events, writing quotes and assisting with online marketing.

Sales and Marketing Administrator

• Jul 2014 - Jan 2015

As well as general administrative duties, my responsibilities included processing invoices for the marketing and tendering departments and creating marketing content. This included brochures and flyers, videos and online content, as well as the regulation and content production for all social media platforms. Another role I undertook was event organisation. I was responsible for travel and accommodation bookings, payments, equipment hire, promotional material and staff coordination for a range of events Citywide was involved in, across both Melbourne and Sydney.