Docente

• Aug 2022 - Present

Sr Performance Marketing & Inbound Specialist - Latam

• May 2022 - Present

Performance Marketing Specialist - Peru

• Oct 2021 - May 2022

Marketing Campaign & Analytics Specialist

• Feb 2021 - Sep 2021

- Implement the digital assets corresponding to each marketing campaign in Hubspot (automation software), for brands: Auna, Perfumerías Unidas y Plan International - Manage analytics platforms such as Hubspot, Google Analytics, emBlue as well as data visualization (Google Data Studio, Tableau, Power BI). - Analyze results (traffic, leads and customers) of websites and ecommerce in order to detect improvement opportunities for the business. - Segment databases of prospects and clients based on fit and engagement to determine segments with the highest probability of advancing in the conversion funnel and customize email marketing automation campaigns. - Track marketing activities, manage main databases, reports, create lists, landing pages, configure lead nurturing campaigns - Automate campaign results in dashboards to measure performance and compliance with target KPIs with an eye on ROI. Show less

Digital Marketing Executive

• Mar 2020 - Apr 2021

- Management and creation of communication campaigns through emails (emails), and push notifications. - Analysis of orders, users and budget data. - Internal communication and support to other departments (Business Intelligence, Operations, Finance, Delivery, etc). - Creation of reports and data presentations internally. - Alignment and management of priorities with the SEO agency (Web Positioning). - Creation and optimization of landing pages (Landing pages) to improve SEO and Google Ads strategies, with tools like Semrush, Ahrefs, Google Analytics and App Annie - Management of co-Marketing campaigns with other brands associated with the company. - Analysis of predictions of the impact of promotions and discounts in terms of sales and costs. Show less

Marketing Activation Coordinator - Latin America Region

• Jan 2019 - Jul 2019

- Creation and development of campaigns for all Latin America- Branding actions for the company at a regional level- Analysis and viability of campaigns through Google Analytics and Salesforce Marketing Cloud- Creation of CRM campaigns by Salesforce Marketing Cloud- Operational support in marketing and brand activities: exhibitions, advertising campaigns and production of publicity materials, promoting Maersk in the Latin American area and its products and services.- Support the activation of digital campaigns- Measurements / Analysis of digital campaigns- Social media support- Coordination of events- Coordination and support of all content for social networks with the PR agency Show less

Marketing Coordinator - Caribbean Sea Cluster

• May 2018 - Dec 2018

- Monitoring and evaluation of digital campaigns based on strategic objectives- Realization of reports and analysis of the KPI’s of the activations- Monitoring and adaptation of internal and external communications- Execution of branding, marketing and promotion campaigns in accordance with the global guidelines and commercial priorities of the cluster for the year.

Senior Community Manager

• Mar 2018 - Apr 2018

- Creation and development of digital campaigns for Maybelline and Vogue - Development of strategies - Proposals for creative content and activations - Qualitative and quantitative reports in measurement tools: Social Baker, Fanpage Karma, Facebook Analytics - Creation and development of digital campaigns for Maybelline and Vogue - Development of strategies - Proposals for creative content and activations - Qualitative and quantitative reports in measurement tools: Social Baker, Fanpage Karma, Facebook Analytics

Administrator

• Jan 2017 - Feb 2018

- Plan, direct and coordinate marketing operations - Review and analyze performance indicators to monitor productivity and goal progress - Develop and maintain the budget of the company - Establish personnel requirements, hire and train new personnel - Control the management of the company's resources - Supervise the work of the accounting, logistics and operations areas - Manage and negotiate with suppliers the services and materials of the company - Plan, direct and coordinate marketing operations - Review and analyze performance indicators to monitor productivity and goal progress - Develop and maintain the budget of the company - Establish personnel requirements, hire and train new personnel - Control the management of the company's resources - Supervise the work of the accounting, logistics and operations areas - Manage and negotiate with suppliers the services and materials of the company

Community manager

• Nov 2012 - Sep 2014

- Administration of social networks - Content creation and design - Contact with clients - Photography and editing - Mailing - Administration of social networks - Content creation and design - Contact with clients - Photography and editing - Mailing

Endomarketing intern

• Feb 2014 - Aug 2014

- Filming and editing of videos - Design of graphic pieces - Support in operative functions of the área - Load and maintenance of data in the intranet corporate - Support photo shoots - Contact with suppliers and zonal managers in Peru - Management, creation and realization of internal campaigns - Filming and editing of videos - Design of graphic pieces - Support in operative functions of the área - Load and maintenance of data in the intranet corporate - Support photo shoots - Contact with suppliers and zonal managers in Peru - Management, creation and realization of internal campaigns