Experience

Wainscot Media

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Footwear Plus/Wainscot Media



Wainscot Media

• United States
• Advertising Services
• 1 - 100 Employee

• Global Sales Director, Footwear Plus/Wainscot Media

  • Feb 2022 - Present



Modern Design Concepts LLC

• President

  • May 2019 - Present



Informa Markets

• United Kingdom
• Events Services
• 700 & Above Employee

• Head Of Sales, Footwear (FN PLATFORM/MICAM Americas/Sole Commerce/Footwear@Coterie)

  • Jan 2018 - Sep 2020

  Responsible for directing all sales activities within the dept. and ensuring sales grew year over year. Peak revenues = $30M in sales. Established weekly and one-on-one meetings with up to 7 direct reports and provided individual performance feedback for development and to assure the team stayed on track of all numbers and met individual KPI's.Devise and implement sales strategies in order to meet revenue targets including consistent sales coaching and creation of talking points and templates for team to utilize. Tactics include charting the country and analyzing low to high potential accounts, prioritizing brand revenue via D&B, and weighing historical data.Personally managed VIP customers, forging strong relationships. Represented $12M sales annually.Managed international sales agents (6) in Turkey, France, Mexico, Korea, Brazil and Italy, assisted with closing sales. Grew outside revenue to $1M per season. Procured and Negotiated agreements with international sales staff.Liaise with international associations and government entities to drive global sales and new customer base in Spain, Turkey, Brazil, Italy, Mexico, Colombia, England, France, S. Africa, Australia, Germany, Morocco. Worked to secure subsidies in support of our trade events, eventually bringing in over 200 International brands per season, entailing almost 25% of our business and over $2M in sales per season.Ensured the CRM was being used effectively and provided a competitive advantage.Represented the business at industry events, ideated and executed opportunities to collaborate with the competition in our industry and establish a forum for educational programs such as webinars and presentations, establishing our business as an authority and arbiters of powerful executive level discussions and summits.Created marketing campaign concepts and drove brand identity for the business.

• Sales Director (FN PLATFORM/Sole Commerce/Footwear@Coterie/PROJECT Footwear)

  • Jan 2015 - Jan 2018

• Sales Manager (FN PLATFORM/Sole Commerce/Footwear@Coterie)

  • Jun 2009 - Dec 2014



WSA World Shoe Association

• Show & Sales Manager

  • May 2002 - May 2009