Experience

Auric Pacific Group

• Singapore
• Manufacturing
• 1 - 100 Employee

• Asst. Brand Manager

  • Feb 2013 - Present

  • Develops through-the-line plan and trade activity plan to achieve a successful promotion campaign • Distribution expansion – devise trade programs to achieve desired distribution • Merchandising objectivities – set merchandising guidelines for sales team to implement in the trade • Monthly review of A&P spend • Weekly and monthly review of stocks holding by brand and implement action plan to achieve optimal stocks holding • Develops through-the-line plan and trade activity plan to achieve a successful promotion campaign • Distribution expansion – devise trade programs to achieve desired distribution • Merchandising objectivities – set merchandising guidelines for sales team to implement in the trade • Monthly review of A&P spend • Weekly and monthly review of stocks holding by brand and implement action plan to achieve optimal stocks holding



Asia Pacific Breweries

• Brand Executive - Guinness

  • Nov 2011 - Jan 2013

  • Championed social media, Brand PR, Above-the-Line campaigns and media planning• Established measurement and reports to analyse program effectiveness• Managed advertising and media agencies.• Developed media and creative briefs and budgets.• Brainstorm, conceptualised and aligned strategy for events and 360 National Brand Promotions.• Worked closely with Global Brand Team for campaigns planning & execution.

• Brand Officer to Senior Brand Officer - Guinness

  • Sep 2007 - Oct 2011

  • Led 360 National Brand Promotions & championed social media• Managed marketing budgets.• Constant communication and relationship building with Sales to ensure Sales objectives are well-considered and timely updates are performed• Supported event execution for Guinness LIVE Unplugged