Belinda Guok
Marketing - Lady Jayne & GLAM at McPherson's Consumer Products Pty Ltd- Claim this Profile
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Bio
Kai Gait
Belinda worked for me as part of the GSK rotation scheme. Upon arriving in my team, she integrated quickly and took accountability of several projects. Belinda understood the challenge and went full speed to implement the solution, working with complex, cross-functional teams to ensure a smooth delivery. Belinda is a confident and capable self-starter, who adds value to any project she takes on. It was a pleasure to work with Belinda and we missed her positivity, enthusiasm and humour when she left for her next placement.
Frédéric Lenoble
I have had the opportunity to work with Belinda for 6 months, on Strategy for GSK Consumer HC in Asia Pacific Region. Belinda is resilient, reliable and results driven. She brings years of experience across pharmaceutical, vaccines and consumer healthcare businesses. When working with me, she worked on a key project to identify our
Kai Gait
Belinda worked for me as part of the GSK rotation scheme. Upon arriving in my team, she integrated quickly and took accountability of several projects. Belinda understood the challenge and went full speed to implement the solution, working with complex, cross-functional teams to ensure a smooth delivery. Belinda is a confident and capable self-starter, who adds value to any project she takes on. It was a pleasure to work with Belinda and we missed her positivity, enthusiasm and humour when she left for her next placement.
Frédéric Lenoble
I have had the opportunity to work with Belinda for 6 months, on Strategy for GSK Consumer HC in Asia Pacific Region. Belinda is resilient, reliable and results driven. She brings years of experience across pharmaceutical, vaccines and consumer healthcare businesses. When working with me, she worked on a key project to identify our
Kai Gait
Belinda worked for me as part of the GSK rotation scheme. Upon arriving in my team, she integrated quickly and took accountability of several projects. Belinda understood the challenge and went full speed to implement the solution, working with complex, cross-functional teams to ensure a smooth delivery. Belinda is a confident and capable self-starter, who adds value to any project she takes on. It was a pleasure to work with Belinda and we missed her positivity, enthusiasm and humour when she left for her next placement.
Frédéric Lenoble
I have had the opportunity to work with Belinda for 6 months, on Strategy for GSK Consumer HC in Asia Pacific Region. Belinda is resilient, reliable and results driven. She brings years of experience across pharmaceutical, vaccines and consumer healthcare businesses. When working with me, she worked on a key project to identify our
Kai Gait
Belinda worked for me as part of the GSK rotation scheme. Upon arriving in my team, she integrated quickly and took accountability of several projects. Belinda understood the challenge and went full speed to implement the solution, working with complex, cross-functional teams to ensure a smooth delivery. Belinda is a confident and capable self-starter, who adds value to any project she takes on. It was a pleasure to work with Belinda and we missed her positivity, enthusiasm and humour when she left for her next placement.
Frédéric Lenoble
I have had the opportunity to work with Belinda for 6 months, on Strategy for GSK Consumer HC in Asia Pacific Region. Belinda is resilient, reliable and results driven. She brings years of experience across pharmaceutical, vaccines and consumer healthcare businesses. When working with me, she worked on a key project to identify our
Credentials
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Google Ads Display
Google Digital Academy (Skillshop)Jul, 2020- Nov, 2024 -
B.Pharm (Hons)
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Fundmentals of Digital Marketing
Google Digital Garage
Experience
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McPherson's Consumer Products Pty Ltd
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Australia
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Personal Care Product Manufacturing
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200 - 300 Employee
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Marketing - Lady Jayne & GLAM
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Mar 2022 - Present
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Allergan
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Pharmaceutical Manufacturing
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700 & Above Employee
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Marketing - Juvederm (ANZ) (contract)
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Aug 2020 - Oct 2021
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POKKA PTE LTD
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Senior Brand/Marketing Communication Manager
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Jan 2019 - Jul 2020
Led team of 5 members to oversee total POKKA branding, positioning, marketing strategy, digital campaign development/implementation, management of marketing support services ie CRM, Corporate communications and agency management of the company Led team of 5 members to oversee total POKKA branding, positioning, marketing strategy, digital campaign development/implementation, management of marketing support services ie CRM, Corporate communications and agency management of the company
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GSK
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United Kingdom
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Pharmaceutical Manufacturing
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700 & Above Employee
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Regional Marketing Development Lead, Asia Pacific, Middle East, Africa
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Jan 2016 - Dec 2018
- Developed and implemented regional strategies, business planning, portfolio management of GSK Consumer Healthcare (ie. Panadol, Physiogel, Horlicks, Sensodyne, etc)businesses in Asia Pacific, Middle East and Africa- Led in identification of white space opportunities projects- Championed Focus for Growth Initiatives that led to optimization of funds and improved profitability- Developed regional strategic directions and high growth plans for the AMA region- Key interface with area and global teams to develop strategic business plans and marketing programs - Innovation lead in new pipeline development and idea generation Show less
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Global Multi Channel Marketing Manager
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Jan 2015 - Dec 2015
Global lead of portfolio multi-channel marketing initiatives for the GSK Respiratory business (ie. Relvar, Seretide, Nucala etc) based out of London
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Vaccines Marketing Manager
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Sep 2012 - Jan 2015
- Full ownership and responsibilities in managing the sales and marketing of paediatric and adult Vaccines portfolio (ie. Infanrix, Rotarix, Synflorix, Boostrix etc) and led a team of 3 marketers- Successfully led and developed digital playbook for local market and pioneered digital marketing campaign for Vaccines portfolio in a healthcare professional environment which garnered full support from HCPs and increased vaccines-preventable disease awareness amongst the HCPs and public
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Novartis
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Product Manager
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Jan 2009 - Aug 2012
Responsible for all marketing aspects of total Consumer Healthcare OTC portfolio (Voltaren, CaC Sandoz, Lamisil, Otrivin, Nicotinell etc) planned and launched new brands (ie. Benefiber, Calcium D Sandoz) in the healthcare environment Responsible for all marketing aspects of total Consumer Healthcare OTC portfolio (Voltaren, CaC Sandoz, Lamisil, Otrivin, Nicotinell etc) planned and launched new brands (ie. Benefiber, Calcium D Sandoz) in the healthcare environment
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Mead Johnson Nutrition
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Philippines
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Consumer Goods
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700 & Above Employee
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Brand Manager
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Jun 2007 - Dec 2008
Full ownership of Enfa Infant Category and specialty milk formulas for SEA markets
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Senior Medical Sales Executive
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Jan 2006 - Jun 2007
Sales leader in a team of 5, led team in achieving sales targets, recommendation and rotation shares in the hospital and clinics.
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Merck
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Product Specialist
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Apr 2001 - Dec 2005
Have a good track record of increasing product usage and dramatic expansion of customer base for a wide range of products; cardiovascular, anti-infectives, HIV, respiratory, opthalmology, anti allergy and rheumatology Have a good track record of increasing product usage and dramatic expansion of customer base for a wide range of products; cardiovascular, anti-infectives, HIV, respiratory, opthalmology, anti allergy and rheumatology
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Education
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1996 - 2000
University Science Malaysia
Bachelor of Pharmacy (B.Pharm.), Pharmacy
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