Experience

St Kilda Mums

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Communications and Events Manager

  • Oct 2022 - Present



Whitehorse City Council

• Australia
• Government Administration
• 200 - 300 Employee

• Marketing & Communications Officer – Leisure

  • Nov 2020 - Feb 2022

  Role • Execute evidence informed, strategic marketing and communications campaigns for Council’s leisure facilities • Produce and generate content for a variety of online and offline platforms including social media, website, brochures, posters, flyers and EDMs • Content and collateral production across print and digital platforms • Stakeholder management, both internally and externally • Prepare COVID communications • Brand management and Style Guide development • Produce Evaluation Reports to assess success of online and offline campaigns • Work as a collaborative teammate across all leisure facilities and within the Strategic Marketing and Communications team • Budget management Achievements • Successful member acquisition campaign that resulted in hundreds of new members and surpassed expectations • Developed strong relationships with key stakeholders at each leisure facility as well as in Strategic Marketing and Communications Team and other internal Council departments

• Marketing Manager - Leisure & Arts

  • Jan 2014 - Dec 2018

  Role • Coordination, development, execution, project management and assessment of online and offline marketing campaigns and activities for 11+ leisure, recreation and arts facilities and programs • Deliver strategic marketing and communications to all online communities, members, supporters, customers and stakeholders • Brand management for all facilities • Produce and generate content for a variety of online and offline platforms including social media, website, brochures, flyers, EDMs, newsletters and magazines • Deliver comprehensive marketing services for each facility, targeted at various demographics in a manner that reflected both venue and Council values • Stakeholder management, both internally and externally • Staff management and agency management • Manage social media for specific venues including creation of both organic and sponsored content • Work closely with the digital team to tailor digital campaigns including use of video, EDMs • Assist the communications team with media approaches and fulfill public relations opportunities • Measure and analyse results of online and offline campaigns and manage budget • Build new and manage existing corporate partnerships Achievements • Membership growth exceeded targets as a result of membership campaigns and retention levels of memberships met objectives • Ticket sales to arts performances regularly exceeded targets • Visitation levels at art gallery exceeded expectations • Existing corporate partnerships strengthened and new relationships established with key stakeholders



Marketing Manager, Export Victoria at Dept of Business and Innovation, State Government of Victoria

• Marketing Manager

  • Oct 2010 - Jul 2012

  Role • Marketing support to export team (worldwide) across all marketing platforms • Represent Export Victoria at Strategic Communications meetings • Develop and project manage marketing campaigns for existing Victorian exporters or those considering export • Analysis of online and offline marketing activities • Produce and generate web content, case studies, fact sheets, fliers, testimonials across a range of sectors and regions • Analysis of membership rewards / benefits • Brand management • Generate PR opportunities and positive media exposure • Stakeholder management, both externally and internally Achievements • Project management of large scale market research project • Complete redevelopment of the Export Victoria website • Key player in ensuring Export Victoria represented in Department of Business and Innovation meetings



Leukaemia Foundation of Australia (VIC/TAS)

• Acting General Manager

  • Dec 2007 - Mar 2008

• Events, Marketing & Fundraising Manager

  • Jun 2006 - Feb 2008

  Role• Develop and project manage fundraising events in order to achieve revenue targets, specifically large-scale projects such as the World’s Greatest Shave and World’s Largest Lunch• Develop opportunities for expansion, enhancement and improved profitability of all events and fundraising activities• Ensure all fundraising activities complimented and supported by strategic marketing campaigns• Project manage all tactical functional elements of national and state events including celebrity management • Ensure regular communication with volunteers, individual supporters and corporate supporters• Manage expenditure and revenue budgets • Manage staff• Oversee brand across Vic/Tas• Stakeholder managementAchievements• Exceeded $2.5m revenue budget in 06-07• Achieved $3m income record for World’s Greatest Shave• Managed all events for VIC/TAS, ensuring all fundraising activities and strategies complimented the national and state business plans• Created inaugural fun run ‘Leg It for the Leukaemia Foundation’• Assist to recruit key corporate partners to support events and cause • Represented VIC/TAS office at national leadership meetings



Herald Sun/Citylink Run For the Kids – VIP Marquee

• Event Manager

  • Apr 2006 - Apr 2006



Thrive PR + Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Event, PR and Marketing Manager

  • Jun 2002 - Feb 2006

  Role • Develop marketing and communication strategies for a diverse range of clients • Manage national media relations campaigns, press conferences, product launches, seeding and sampling programs, media presentations, photo shoots and media liaison • Event manage large scale events from conceptualisation to completion, event promotion, direct marketing, consumer promotions, securing sponsors, securing ambassadors and talent management • Manage production of marketing collateral across print and digital • Draft new business proposals, pitch/secure new business • Brand management for each client • Staff management • Stakeholder management • Develop and present campaign evaluation reports Achievements • Account Manager for Melbourne Racing Club (Caulfield Cup Carnival) for four consecutive years • Launched the Classic Caulfield Fashion Pavilion in 2002 and event managed all subsequent yearly fashion events including The Chadstone Fashion Stakes (Fashions on the Field), Celebrity Parade and Spring Designer Award • Event managed the inaugural 'Herald Sun Eye Soiree at Classic Caulfield' in Sept 2004 - A VIP celebrity launch of the Caulfield Cup Carnival • Event managed Melbourne Press Club's annual Ball 'A Media Circus' in June 2004 • Event managed 'Starry Starry Night - annual celebrity charity fundraiser for the Alannah & Madeline Foundation from 2002 to 2005, including event production, celebrity recruitment, host management, sponsorship, publicity, marketing and fundraising of over $500,000 • Directed national Parker and Waterman PR account, including product placement, sampling programs and sponsorship • Managed national homemaker account for Grange Furniture/Domo Collections • Managed strategic marketing for Worrell's of Toorak Mercedes Benz dealership • Managed national PaperMate marketing/media relations campaign incorporating the establishment of key partners program with Song BMG, Elite Sports Properties, IMG and Austereo



MM Communications

• Advertising Services

• Account Manager

  • Aug 2000 - Jun 2002

  Role • Develop and implement marketing campaigns on behalf of diverse client base • Develop sponsorship leverage initiatives to ensure events/properties were maximised • Event management, including securing of talent, entertainment, staging and production, venue and supplier liaison • Budget and staff management • Stakeholder management • Client communication including presentations, pitches and evaluation reports Achievements • Account management of Lion Nathan's inaugural Melbourne Cup sponsorship • Event management of Toohey's New Cup Eve Cocktail Party at Melbourne Museum • Event management of Toohey's New national Millionaire consumer promotion including competition logistics, travel and transport for 96 winning consumers across Australia, coordination of itinerary, on-track marquee management on Melbourne Cup Day • Marketing consultant to leading Mercedes Benz dealership Worrell's including coordination of advertising, promotions, event sponsorship, internal communication and company events • Manage Holden's Limited's national sponsorship of BRW Corporate Triathlon Series, including brand management, consumer promotion and on-site vehicle displays