Experience

Surprise HR

• United States
• Software Development
• 1 - 100 Employee

• Surprise.com Israel GTM lead

  • Oct 2021 - Dec 2021

  Tel Aviv, Israel  Set up the Surprise.com Israeli Innovation center from ground up  Business Development- Connect surprise.com with the local tech ecosystem and create new business opportunities  Recruit senior engineers to head the company's engineering pods  Manage the local site



Aterian (NASDAQ: ATER)

• United States
• Software Development
• 100 - 200 Employee

• Senior Product Owner

  • Sep 2018 - Oct 2021

  Tel Aviv Area, Israel Aterian (formerly Mohawk Group) builds, acquires, and partners with brands, harnessing proprietary software and an agile supply chain to create top-selling consumer products. Aterian is publicly traded on the NASDAQ.  Successful planning, managing and delivery of growth technology products which contributed to the company year-by-year 100% growth. Amongst these applications are mobile apps, web apps, backend admin portals, browser extensions and chat bots  Management of the Growth… Show more Aterian (formerly Mohawk Group) builds, acquires, and partners with brands, harnessing proprietary software and an agile supply chain to create top-selling consumer products. Aterian is publicly traded on the NASDAQ.  Successful planning, managing and delivery of growth technology products which contributed to the company year-by-year 100% growth. Amongst these applications are mobile apps, web apps, backend admin portals, browser extensions and chat bots  Management of the Growth engineering team, consisting of front end, backend and QA engineers  Consecutively meeting and surpassing the company’s KPIs Show less



Ohad Sheffer

• Freelance Product Owner and online marketing director

  • Apr 2017 - Aug 2018

  Tel Aviv Area, Israel



Fendi

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Product Owner

  • Sep 2016 - Mar 2017

  Rome Area, Italy Successful planning, managing and delivery of iOS and Android apps for the F is for FENDI launch event under tight schedule and technology challenges  Integration of Augmented Reality displays into the app  Managed a team of 3 engineers and an AR art studio  Apps were featured in the Elle fashion magazine following the event



www.PlayMyTone.com

• Israel
• Software Development
• 1 - 100 Employee

• Founder and CEO

  • Apr 2011 - Sep 2016

  Israel Play My Tone is developing the next generation Artificial Intelligent solutions for music big data, discovery and recommendation, sampling and personalization. Our unique US patented technology x-rays songs and detects their acoustic DNA. The company's solution significantly increases online music services income by providing more relevant catalog analysis and classification. Winner of the DEMO Bizspark 2012 international startups competition  Company foundation and management… Show more Play My Tone is developing the next generation Artificial Intelligent solutions for music big data, discovery and recommendation, sampling and personalization. Our unique US patented technology x-rays songs and detects their acoustic DNA. The company's solution significantly increases online music services income by providing more relevant catalog analysis and classification. Winner of the DEMO Bizspark 2012 international startups competition  Company foundation and management  Fund raising  Business development- Contracts with Sony and Universal EMI  Team management  Product Development Life Cycle management (UI & UX, Dev, QA and launch)  Marketing Show less



CMI by Iron Source

• General Manager at Faxngo

  • Jun 2014 - Mar 2015

  Tel Aviv Area, Israel Led a business unit composed of R&D team, Product manager and Product marketing manager who developed a SaaS mobile office application for digital documents editing and distribution.  Planned, managed and delivered a revenue generating SaaS application within 3 months time  Led the development of web, iOS and android apps, deploying Agile methodologies  Received a letter of excel as a company top performer



Gaon Agro

• Assistent CEO

  • Jan 2010 - Apr 2011

  Israel Gaon Agro is a leading global holding company in the Israeli Water and Cleantech sector. Publicly traded on the TASE until 2011.  Member of the BoD in Plassim.  Deal flow management  Mergers and Acquisition  Portfolio management  Business development  Project management



WWW.ArtIL.CO.IL

• Founder, Managing Director

  • Jul 2005 - Jan 2010

   Initiated and managed the portal start-up project  Analyzed and segmented Israeli fine art market. Conducted industry analysis and located uncovered niches.  Managed portal's internet campaigns and PR, including Google AdWords campaign, Affiliation programs and banners advertising.  Planned and executed portal's media mix including media buying, negotiations with media vendors and agencies.  Led the Business Development of the Portal, initiated commercial collaborations.



Orad Group

• Personal Advisor to the CEO

  • Jan 2008 - Aug 2009

   Business Development in Africa, India, Europe  Corporate strategy  M&A management  Tendering  Marketing



GeoDa Ltd.

• Vice GM

  • Jan 2007 - Dec 2007

  Vice GM – In charge of business development and operational management Project management company, Subsidiary of a publically traded Company.  Project management.  Financial management  Personnel Management  Business development



MINISTRY OF FINANCE, STATE OF ISRAEL

• Economist Supervisor

  • Oct 2000 - Jul 2003

   Managed Budgetary and financial planning and control of overall Ministry of finance wage budget.  Conducted presentations and briefs to the Minister of Finance, Ministerial comities and Knesset finance comity.  Managed departmental project.  Negotiated labor agreements worth $50m to $1bn with heads of the accounting, budget and wage departments of the Ministry of Defense.  Conducted extensive cost analysis of the 02'-03' Israel Military Industries LTD restructure program… Show more  Managed Budgetary and financial planning and control of overall Ministry of finance wage budget.  Conducted presentations and briefs to the Minister of Finance, Ministerial comities and Knesset finance comity.  Managed departmental project.  Negotiated labor agreements worth $50m to $1bn with heads of the accounting, budget and wage departments of the Ministry of Defense.  Conducted extensive cost analysis of the 02'-03' Israel Military Industries LTD restructure program encompassing $348m. Show less