Ma. Belén Montoto
Communications Manager at Fundación Calicanto- Claim this Profile
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Ingles Native or bilingual proficiency
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Bio
Credentials
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Communicating the Value of Biodiversity
UNDPMar, 2023- Oct, 2024 -
Communicating on Migration
IOM - UN MigrationJan, 2023- Oct, 2024 -
Google & Facebook Ads
DomestikaJan, 2023- Oct, 2024 -
Podcast Creation
CrehanaJan, 2023- Oct, 2024 -
Fighting Gender Bias at Work
Lean In Network, SingaporeDec, 2022- Oct, 2024 -
Gender Based Violence
UN WomenNov, 2022- Oct, 2024 -
Socioeconomic Study of the Refugee Population in Central America
Quality Leadership University - University of Louisville PanamaOct, 2022- Oct, 2024 -
United Nations International Frameworks for Gender Equality
UN WomenJun, 2022- Oct, 2024 -
Business Class
Business ClassJun, 2021- Oct, 2024
Experience
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Fundación Calicanto
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Panama
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Non-profit Organizations
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1 - 100 Employee
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Communications Manager
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Aug 2022 - Present
-Develop and implement comprehensive digital communications plans aligned with organizational goals -Conduct extensive research to write compelling editorial content for media publications -Engage in media outreach and public relations to enhance brand reputation and build positive relationships with key stakeholders -Provide support for the design and implementation of digital transformation processes, identifying opportunities for improvement and implementing solutions -Produce high-quality audiovisual content in compliance with OIM guidelines for joint project media outreach, ensuring consistent branding and messaging -Create compelling content for the UN Women Spotlight campaign, raising awareness of gender equality issues and promoting the organization's mission -Content creation for digital platforms and tools to ensure effective delivery of communications and engagement with target audiences -Collaborate with internal teams and external partners to achieve communications objectives and maximize impact -Monitor and analyze digital communications metrics to continuously improve effectiveness and adjust strategies as needed to drive results Show less
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Jardines de Alexandria
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Argentina
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Retail Apparel and Fashion
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Founder
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Mar 2018 - Jul 2022
-Founded and operated a women's apparel brand. -E-Commerce Ops and Logistics Management -Planning and implementation of Digital Marketing and Communications strategies. - Implementation of customer-centric loyalty strategies. -Public Relations, Influencer Marketing and Media outreach. -Production, Photography and Art Direction of seasonal campaigns. -Founded and operated a women's apparel brand. -E-Commerce Ops and Logistics Management -Planning and implementation of Digital Marketing and Communications strategies. - Implementation of customer-centric loyalty strategies. -Public Relations, Influencer Marketing and Media outreach. -Production, Photography and Art Direction of seasonal campaigns.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Regional Social Media Manager
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Nov 2017 - Mar 2018
-Social Media management and digital content strategy implementation for Sodimac Argentina (Falabella Group). -Planning, production and art direction for digital content creation. -Graphic design for social media content, performance reports, factsheets and presentations. Social media KPI analysis and reporting. -Planning, management and follow-up of traditional media placements (TV, Magazines, Radio) -Social Media management and digital content strategy implementation for Sodimac Argentina (Falabella Group). -Planning, production and art direction for digital content creation. -Graphic design for social media content, performance reports, factsheets and presentations. Social media KPI analysis and reporting. -Planning, management and follow-up of traditional media placements (TV, Magazines, Radio)
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Digital Marketing Coordinator
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Aug 2015 - Dec 2016
-Project Management for the activation of L ́Oréal Professionnel digital platforms. -Implementation of the digital media plan. -Hight impact event planning for product launches. -Media outreach and influencer relationships management. -Maintenance of information flow from the digital Marketing and Comms department to different sectors of the company. -Content creation and graphic design for internal communications, specializing in digital media performance reports. -Project Management for the activation of L ́Oréal Professionnel digital platforms. -Implementation of the digital media plan. -Hight impact event planning for product launches. -Media outreach and influencer relationships management. -Maintenance of information flow from the digital Marketing and Comms department to different sectors of the company. -Content creation and graphic design for internal communications, specializing in digital media performance reports.
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Santa Barbara Outfitters
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Romania
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Retail Apparel and Fashion
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1 - 100 Employee
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Jr. Brand Manager for Argentina
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Mar 2011 - Sep 2014
-Creative planning for seasonal campaigns -Coordinated press, paid media and special events. -Coordination of Visual Merchandising activities. -Designed all types and formats of graphic pieces for communication ends (social media content, POP materials, brochures and newsletters) -Creative planning for seasonal campaigns -Coordinated press, paid media and special events. -Coordination of Visual Merchandising activities. -Designed all types and formats of graphic pieces for communication ends (social media content, POP materials, brochures and newsletters)
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Education
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2015 - 2016
Suffolk University
BSBA in Marketing with minor in Advertising, Marketing -
2013 - 2017
Universidad Argentina de la Empresa
BSBA in Marketing with minor in Advertising, Marketing -
2013 - 2017
International Advertising Association
IAA Certificate of Completion, Marketing and Advertising
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