Experience

Fashion Days Group

• Retail
• 100 - 200 Employee

• Search Engine Optimisation Specialist - RO, BG & HU

  • Sep 2018 - Present

  SEO activities for RO, BG and HU Fashion Days: ● Keyword research using Keyword Planner and Ahrefs ● Audit On Page and Off Page website in order to implement SEO strategy and tactics ( Ahrefs, Screaming Frog, Majestic, Semrush, CoginitiveSEO) ● Analyze the websites publishers for Off-Page campaign using Ahrefs, Similar Web and Majestic ● Monitor and report SEO evolution using Google Analytics, Google Search Console and personalized dashboards in Looker Studio (Google Data Studio) & Power BI ● Automate certain manual SEO tasks using Looker Studio, Supermetrics, Search Analytics and Google Add On Spreadsheet Analytics according to business needs ● Create automatic reports which allow to monitor organic non brand traffic vs brand traffic ( Current Period vs Previous Period /Year) and other important KPI's ● Other SEO activities : traffic estimation for SEO campaign, how Adwords traffic influence organic traffic using Excel ( Pivot Charts, Pivot Table) and Big Query ( sql queries - beginner level) ● Research for new potential international markets ( keyword research, publishers) Show less



Limitless Agency

• Netherlands
• Musicians

• Senior Seo Specialist

  • Apr 2016 - Sep 2018

  ● Optimized and monitored SEO campaigns alonside with 2 Seo Specialists Juniors● Analyzed sites and performed Seo On Page and Usability audits● Implemented and monitor Seo On/Off Page campaigns strategies using Google Search Console, Google Analytics, Seo Monitor, Ahrefs, etc.● Created and generated automatic and dynamic Google Analytics reports with KPI's such as Conversion Rate, Traffic Source, Sales, Transactions, etc using Google Analytics Add On Spreadsheet● Generated Automatic Monthly SEO Reports using Search Analytics Spreadsheet● Offered permanent training to Seo Juniors ● Wrote articles about online marketing on the agency's blog● Conducted small market research projects ● Portfolio available upon request Show less

• Junior Seo Specialist

  • Oct 2014 - Apr 2016

  ● Conducted linkbuilding campaigns for sites from multiple markets (fashion, medicine, construction, garden equipment, etc.● Monitored traffic and campaign performance using Google Analytics and Google Search Console ● Written and optimized articles alongside with copywriters for linkbuilding campaigns● Conducted keyword research ● Created and maintained partnerships with multiple bloggers



DeKassa Romania

• Marketing Assistant

  • Nov 2012 - Oct 2014

  ● Created and managed the company's website using (Joomla, html, css) ● Monitored and tracked website traffic (Google Analytics, Google Search Console) ● Managed Facebook Business Pages and Adwords campaigns ● Created marketing materials such as leaflets, giftboxes, newsletters, etc (Photoshop, Corel, Illustrator) ● Conducted online and offline research to identify company competitors http://www.slideshare.net/Katallinu/prezentare-26193968 ● Created and managed the company's website using (Joomla, html, css) ● Monitored and tracked website traffic (Google Analytics, Google Search Console) ● Managed Facebook Business Pages and Adwords campaigns ● Created marketing materials such as leaflets, giftboxes, newsletters, etc (Photoshop, Corel, Illustrator) ● Conducted online and offline research to identify company competitors http://www.slideshare.net/Katallinu/prezentare-26193968



Freelancer

• Software Development
• 1 - 100 Employee

• Freelancer

  • Jan 2012 - Nov 2012

  In this period I did some marketing projects on certain areas such as: 1.Graphic Design 2.SEO/SEM Analyses 3.Web Design 4.Articles Editing http://www.bejinariucatalin.ro/ https://www.seocupcake.ro/studiu-de-piata-ecommerce-romania-2017-comportamentul-utilizatorilor-romani-pe-piata-magazinelor-online-din-romania/ https://www.seocupcake.ro/studiu-de-piata-ecommerce-romania-si-indicatori-real-time-evolutia-vanzarilor-magazinelor-romanesti-functie-de-zilele-saptamanii/ https://www.seocupcake.ro/top-5-motive-pentru-care-sa-integrezi-mai-multe-canale-de-promovare-intr-o-campanie-seo/ Show less



Iminent

• Entertainment
• 1 - 100 Employee

• Online Traffic Manager

  • Oct 2011 - Dec 2011

  ● Set up and optimized online campaigns by CPM (cost per thousand impressions) using Openx Adserver ● Collected data and produced weekly reports on campaign performance (Excel) ● Analyzed partnered websites (FACEBOOK, TWITTER, YOUTUBE - CTR, No Impressions, Incomes, etc.) ● Set up and optimized online campaigns by CPM (cost per thousand impressions) using Openx Adserver ● Collected data and produced weekly reports on campaign performance (Excel) ● Analyzed partnered websites (FACEBOOK, TWITTER, YOUTUBE - CTR, No Impressions, Incomes, etc.)



Alpha Bank

• Greece
• Banking
• 700 & Above Employee

• Marketing Internship

  • Jan 2008 - Feb 2008

  ● Conducted a banking market research regarding the credit card offers ● Competitors products analysis ● Implemented a research report based on the results ● Conducted a banking market research regarding the credit card offers ● Competitors products analysis ● Implemented a research report based on the results



FMCG Marketing and Distribution

• Manager Assistant

  • Jun 2006 - Nov 2006

  ● Worked with a team of 8 merchandisers ● Maintained the partnership with the company's B2B customers (Tuborg, Amigo, Zarea) ● Competitors analysis in retail shops (products prices, promotions) ● Worked with a team of 8 merchandisers ● Maintained the partnership with the company's B2B customers (Tuborg, Amigo, Zarea) ● Competitors analysis in retail shops (products prices, promotions)