Beila Schimmel Hevia
Project Manager at Retail Academy at Luxe Talent- Claim this Profile
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Bio
Pilar Pérez González
Beila is a great professional, with a very clear potential. Business wise, she knows perfectly her field delivering excellent results. She shows a very high proactivity to lead projects, solving any issue in order to make things happen. She always make challenges change into opportunities. Results-oriented person able to work in very changing and dynamic atmospheres, keeping always a very high standards with a clear internal customer focus while defining strategies and operations to support the business in different countries under a multicultural environment.
Eva Pelaez
Beila es una profesional con una larga experiencia en Trade Marketing, lo cual le permite tener una visión estratégica clara sobre los diferentes proyectos aplicados al terreno. Es una persona trabajadora y responsable, y sabe gestionar perfiles de equipo muy distintos.
Mauricio Da Costa Ugolini
Beila como Responsable del Departamento de Trade Marketing, gestionaba un presupuesto muy importante, dentro de la companía. Su gestión presupuestaria ha sido muy eficaz y eficiente. Destaco en su gestión la preocupación constante por la optimización de recursos. Recomiendo a Beila para una posición en donde tenga como responsabilidad la gestión de presupuestos, su amplia experiencia en ese aspecto hace de ella una profesional de absoluta confianza.
Pilar Pérez González
Beila is a great professional, with a very clear potential. Business wise, she knows perfectly her field delivering excellent results. She shows a very high proactivity to lead projects, solving any issue in order to make things happen. She always make challenges change into opportunities. Results-oriented person able to work in very changing and dynamic atmospheres, keeping always a very high standards with a clear internal customer focus while defining strategies and operations to support the business in different countries under a multicultural environment.
Eva Pelaez
Beila es una profesional con una larga experiencia en Trade Marketing, lo cual le permite tener una visión estratégica clara sobre los diferentes proyectos aplicados al terreno. Es una persona trabajadora y responsable, y sabe gestionar perfiles de equipo muy distintos.
Mauricio Da Costa Ugolini
Beila como Responsable del Departamento de Trade Marketing, gestionaba un presupuesto muy importante, dentro de la companía. Su gestión presupuestaria ha sido muy eficaz y eficiente. Destaco en su gestión la preocupación constante por la optimización de recursos. Recomiendo a Beila para una posición en donde tenga como responsabilidad la gestión de presupuestos, su amplia experiencia en ese aspecto hace de ella una profesional de absoluta confianza.
Pilar Pérez González
Beila is a great professional, with a very clear potential. Business wise, she knows perfectly her field delivering excellent results. She shows a very high proactivity to lead projects, solving any issue in order to make things happen. She always make challenges change into opportunities. Results-oriented person able to work in very changing and dynamic atmospheres, keeping always a very high standards with a clear internal customer focus while defining strategies and operations to support the business in different countries under a multicultural environment.
Eva Pelaez
Beila es una profesional con una larga experiencia en Trade Marketing, lo cual le permite tener una visión estratégica clara sobre los diferentes proyectos aplicados al terreno. Es una persona trabajadora y responsable, y sabe gestionar perfiles de equipo muy distintos.
Mauricio Da Costa Ugolini
Beila como Responsable del Departamento de Trade Marketing, gestionaba un presupuesto muy importante, dentro de la companía. Su gestión presupuestaria ha sido muy eficaz y eficiente. Destaco en su gestión la preocupación constante por la optimización de recursos. Recomiendo a Beila para una posición en donde tenga como responsabilidad la gestión de presupuestos, su amplia experiencia en ese aspecto hace de ella una profesional de absoluta confianza.
Pilar Pérez González
Beila is a great professional, with a very clear potential. Business wise, she knows perfectly her field delivering excellent results. She shows a very high proactivity to lead projects, solving any issue in order to make things happen. She always make challenges change into opportunities. Results-oriented person able to work in very changing and dynamic atmospheres, keeping always a very high standards with a clear internal customer focus while defining strategies and operations to support the business in different countries under a multicultural environment.
Eva Pelaez
Beila es una profesional con una larga experiencia en Trade Marketing, lo cual le permite tener una visión estratégica clara sobre los diferentes proyectos aplicados al terreno. Es una persona trabajadora y responsable, y sabe gestionar perfiles de equipo muy distintos.
Mauricio Da Costa Ugolini
Beila como Responsable del Departamento de Trade Marketing, gestionaba un presupuesto muy importante, dentro de la companía. Su gestión presupuestaria ha sido muy eficaz y eficiente. Destaco en su gestión la preocupación constante por la optimización de recursos. Recomiendo a Beila para una posición en donde tenga como responsabilidad la gestión de presupuestos, su amplia experiencia en ese aspecto hace de ella una profesional de absoluta confianza.
Credentials
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Master en Dirección de Recursos Humanos
EAE Business School
Experience
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LUXE TALENT
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Spain
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Human Resources Services
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1 - 100 Employee
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Project Manager at Retail Academy
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Jan 2022 - Present
“Retail Academy by Luxe Talent is the training center for Retailers. In our Academy you can find tailor-made training to develop your talent and skills; and also for your teams. All our programs are taught by specialized and active experts from recognized brands. They are professionals in the sector who share their experience and strategic vision with our students. " “Retail Academy by Luxe Talent is the training center for Retailers. In our Academy you can find tailor-made training to develop your talent and skills; and also for your teams. All our programs are taught by specialized and active experts from recognized brands. They are professionals in the sector who share their experience and strategic vision with our students. "
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Sociedad Textil Lonia (STL)
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Spain
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Retail Apparel and Fashion
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500 - 600 Employee
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International Retail Training Manager CH CAROLINA HERRERA y PURIFICACIÓN GARCIA
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Aug 2014 - Aug 2020
Creation and development of the corporate training department and the retail department. - Development of the business strategy for the implementation of commercial action plans by markets: IBERIA, LATAM, ASIA, USA and the Middle East with homogeneous “customer experience protocols” at an international level. - “KPI analytics” by markets, adapting sales techniques to the cultural particularities of each country. - Organization, development, execution and follow up of commercial objectives (KPIs) of the international meetings of the 34 markets at the STL HQ -On boarding, mentoring and development of career plans. Achievements: Commercial: Follow up and monitoring of KPI’S with country managers and trainers on the implementation of commercial action plans, as well as content, brand identity protocols, sales techniques and “customer experience” (creation and implementation of clienteling tools) in all international markets. Focus on markets with established brand awareness: ME Implementation of the sales strategies in the following countries: Dubai, Saudi Arabia, Qatar, Abu Dhabi, with market visits and direct communication with managers of subsidiaries and franchisees by country and teams, every two months. Project Leader "The Insignia House". Mobile shop, traveling through the markets starting its route in the ME Interlocution with all departments United States: Implementation of business strategy in the 25 stores Asia: Japan; Tokyo, Osaka. China: Shanghai. Southeast Asia: Singapore, Malaysia, and the Philippines Project Leader: Management and leadership of the opening of the first CASA HERRERA in Bogotá. HR: Analysis of the competence profile of the teams, translating the business needs into the field of HR selection and recruitment processes in each market. Headhunting of profiles. Competency evaluation of the team of sellers in each market. Realization of action plans and development of career plans Training Creation of training tools and customer experience Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Trade Marketing Manager for Biotherm & Executive Coach
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Apr 2013 - May 2014
OBJECTIVE: Responsible for the repositioning of the brand in the cosmetic market in Spain and Andorra. Development of the business strategy. Management of a budget of € 2.5M to invest in chains of perfumeries, Corte Ingles (department stores) and traditional perfumeries. Management and negotiation of the media and promotional investment with the buyers of each perfumery, chains and El Corte Inglés.MAIN PROFESSIONAL ACHIEVEMENTS:Development and Implementation of the new brand strategy for the different distribution channels, achieving an increase in sales of more than € 500K over budget in (El Corte Ingles) and a percentage difference vs. Corte Ingles channel of more than 3pts at the end of the year. At the total market share level, a closing profit of 0.2pts repositioning the brand as number 1 in the Skin Care category.Creation of the promotional model for the acceleration of sales with innovative animation formats and management of negotiations with the distribution, which increased the recruitment of new customers, by more than €1.000 in each animation in the department store channel (El Corte Ingles) and more than 500 in Perfumeries and Chains distribution channel.€ 2.5M Budget management. Getting savings aroung 12% total. Direct negotiation with suppliers.Team: 2 (HQ); 3 (Commercial team at the store) Show less
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Trade Marketing Manager Yves Saint Laurent
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Sep 2009 - Mar 2013
MAIN PROFESSIONAL ACHIEVEMENTS:Development and implementation of the brand strategy in the different distribution channels, from the acquisition of the brand by L'Oreal. Development and increase of the brand awareness positioning it in the TOP 5.Creation, development of the 3-year business plan, and implementation of the retail business model for makeup Artists and skin care Experts in Spain. Team made up of 22 People: 11 Make Up Artist (Headcounts) L'Oreal + 11 Freelance Make Up Artist and 1 National Retail Manager under my responsibility. Management of the recruitment and training of the team in the Kick off of the project. Management of annual calendars of more than 900 weeks of animation. Generation of € 3,900 sell out per week, with an annual contribution of € 3.5M Achievement of positive profitability of the model from the first year.Development of the commercial profile analysis model and implementation of a new incentive plan for the commercial team based on the KPIS analysis, achieving an increase in sales of 11% in all its indicators from the 2nd year, maintaining the result over the following years.Optimization of the Retail model at the level of efficiency of human and investment in potential points of sale. (Q1- Store Level Analysis), achieving an increase in the market share of 0.1pts in the universe of these points of sale (from 2.3 to 2.4pts)Presentation of the Retail Model at the INTERNATIONAL RETAIL FORUM in Paris, as a World Best Practice Country. International Meetings 2012. Paris. Llevallois.Launch of the new Forever treatment axis. Leadership of the implementation project in El Corte Inglés.Team: (2 offices); 22 Make Up Artist 1 Retail Manager (on field)Budget management of € 2.7 million. Direct negotiation with suppliers. Show less
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Trade Marketing Manager Skin Care (Helena Rubinstein) & Designers Fragrances
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Aug 1998 - Sep 2009
Objective: Development and implementation of the business strategy of each brand in the different sales channels. El Corte Ingles department stores, Perfumeries and Chains. € 2M budget managementMAIN PROFESSIONAL ACHIEVEMENTS- Creation and implementation of the promotional plan of the brands in the distribution channels, piloting the negotiation of each brand with each distributor.Helena Rubinstein: Construction of the 1st commercial team of itinerant HR Premium experts of the L'Oreal Luxe Division, with 20 exclusive freelancers. Management of the plan of 500 rotating animation weeks per year, generating € 1.5M per year (€ 3,000 sell out weekly), achieving self-financing of the animation weeks model.Viktor & Rolf: Construction of the BRM (Beauty Relationship Management) plan for the launch of the brand in 2006, building a partnership plan with selected distributors that allowed the construction of the ambassador counselor model in Spain Show less
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Project Manager Giorgio Armani Cosmetics
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2000 - 2004
OBJECTIVE: Launch of the brand in the market. Recruitment of the makeup artist team (Face Designers) Development and Implementation of the strategy in Spain. Budget management of € 3M to invest in the El Corte Ingles department stores.MAIN PROFESSIONAL ACHIEVEMENTS:Market Analysis for the implmentation of the cosmetics line in the Spanish market. Analysis level: Product, Pricing, Benchmark and Consumer Approach, managing to place the brand in the TOP 5 of each El Corte Ingles center. El Corte Ingles of Castellana Deparrtment store in Nº 3Merchandising Project Leader of each Boutique flagship (Castellana, Serrano, Goya, Bilbao and Pza Cataluña). Being able to convert the Castellana flagship as 3rd in the ranking of points of sale in Europe.Global management at the human resources level and preparation of the Giorgio Armani Make Up Artist sales team for each Boutique.-Training in brand identity and product knowledge during all the project. Establishment and follow up of daily and monthly goals per each seller and each boutique achieving the profitability of all stores during the first year. Budget management of 3M€. Show less
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Education
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1991 - 1996
Universidad Complutense de Madrid
Psicologa, Clinical Psychology -
2013 - 2014
TEA. CEGOS
Coach Ejecutivo, Empresarial -
2020 - 2021
EAE Business School
Mater's Degree HR Director, Human Resources
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