Behlul Baqer
Director Of Digital Marketing & Strategy at Digital Evolutions- Claim this Profile
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English Full professional proficiency
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Hindi Professional working proficiency
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Bio
Dan Tyre
I had the opportunity to spend 8 hours with Behlul over 8 weeks, teaching him the modern techniques of inbound sales developed by Marketing & Sales professionals over decades and fine-tuned by HubSpot. He enjoys learning and practical work and has been on par with everything I've tried to teach the class. He is hard working, diligent, smart, data-driven and can help your business #grow better.
Dan Tyre
I had the opportunity to spend 8 hours with Behlul over 8 weeks, teaching him the modern techniques of inbound sales developed by Marketing & Sales professionals over decades and fine-tuned by HubSpot. He enjoys learning and practical work and has been on par with everything I've tried to teach the class. He is hard working, diligent, smart, data-driven and can help your business #grow better.
Dan Tyre
I had the opportunity to spend 8 hours with Behlul over 8 weeks, teaching him the modern techniques of inbound sales developed by Marketing & Sales professionals over decades and fine-tuned by HubSpot. He enjoys learning and practical work and has been on par with everything I've tried to teach the class. He is hard working, diligent, smart, data-driven and can help your business #grow better.
Dan Tyre
I had the opportunity to spend 8 hours with Behlul over 8 weeks, teaching him the modern techniques of inbound sales developed by Marketing & Sales professionals over decades and fine-tuned by HubSpot. He enjoys learning and practical work and has been on par with everything I've tried to teach the class. He is hard working, diligent, smart, data-driven and can help your business #grow better.
Credentials
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Pipeline Generation Bootcamp
HubSpotNov, 2019- Oct, 2024 -
Sales Generation Bootcamp
HubSpotMay, 2019- Oct, 2024 -
Hubspot Agency Partner Certification
HubSpotJan, 2019- Oct, 2024
Experience
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Digital Evolutions
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United Arab Emirates
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Marketing Services
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1 - 100 Employee
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Director Of Digital Marketing & Strategy
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Jan 2020 - Present
As the head of the Digital Strategy & Growth Department, my primary mandate is to consult and strategize with a varied mix of clients across the region. I help them position their brands online through bespoke digital marketing strategies that cater to their business objectives. Highlights: > Building and executing digital marketing strategies for clients across B2B, Events, Hospitality, FMCG, Retail and E-commerce sectors > Consulting and strategizing with business owners and CMOs on their digital marketing, strategy & transformation to ensure they are effectively marketing their products and services to the right audiences > Managing a steady slate of 10 – 15 clients at any given time, helping them build their online presence, outlining their primary objectives, creating digital strategies, executing them, and analysing outcomes to ensure efficient results > Managing a team of 11, specializing in social, content, performance, design, web, development, etc. Key Achievements: > Restructured the agency from the ground up to function efficiently within its main service offerings – hired several team members across 2 countries > Took over day-to-day operations and managed to grow the team, and client base and increase revenue and profits by up to 50% within 12 months
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Blue Beetle - Digital Agency
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United Arab Emirates
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2018 - Dec 2019
Over my 13-month tenure at Blue Beetle, I’ve worked on building and nurturing relationships with brands and organisations across the region who were looking for a renewed digital strategy geared towards growth. We’ve used a mix of Website Development, UI Mapping, HubSpot CRM Integration, and Inbound Marketing to facilitate quality lead generation and revenue growth for our clients. Key Achievements: • Helped Almarai and its brands to drive engagement & UGC for 100,000+ unique users through multiple microsite developments • Worked with Queen Elizabeth 2 (hotel) to transform their online presence with a new website • Designed lead generation campaigns for Blue Beetle to grow leads by up to 20% and revenue up by 10% for the agency • Implemented and onboarded HubSpot for 5 local & regional organizations
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DeDoIt
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2017 - Oct 2018
I established DeDoIt.com as a new agency brand under the umbrella of an existing agency (Digital Evolutions), created specifically to cater to the burgeoning start-up industry of the time in the UAE and GCC. I managed internal product development along with operations & digital strategies for all our clients. I helped build a team within the agency to take on the challenges many marketers and founders face in the region when it comes to reliable and affordable online marketing solutions. Key Achievements: • Setup a new agency and website and grew it from 0 to 6 retainer clients for social and digital marketing within the first 6 months, and over 30 unique clients within the first 12 months. This was achieved through a targeted digital strategy on LinkedIn via paid and organic content • Introduced the concept of marketing automation to various clients through MailChimp and other similar tools • Helped an ecommerce startup www.inkmash.com build an integrated digital strategy and maintain its social presence targeting its primary user base with the goal of growing its brand awareness and sales. In the first 6 months, we grew their online following by 50% and sales were up 10% • Worked with the marketing team at Bench Events for their event; Arabian Hotel Investment Conference in 2018 to create video-based content for their social media and an ad strategy to hit their KPIs. In 3 months we managed to sell their target of 20 delegate tickets through our digital marketing efforts • Worked with Starkey Middle East & Africa to grow their brand presence and awareness in the region. We took their website and social pages from 0 to performing as well as their established regional presence in North America • Worked with a Dubai-based startup Fixerman, driving new customer acquisition by 160% per month for the first 6 months
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Digital Marketing Manager
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Jul 2012 - Jun 2017
Learned and implemented a variety of tailor-made digital strategies for our clients. Specializing in web development, digital content creation & marketing for brands like ENBD, McKinsey & Co, Lulu, Emaar, Haribo, etc. Key Achievements: • Grew the agency’s client base consisting of medium-to-large business orginisations across UAE, GCC, Africa and Europe • Worked with Haribo Arabia for 4 years growing their online presence with creative online content, campaigns, and digital activations, helping the brand consistently top market share and consumer presence of mind across the GCC • Worked with Emaar Gift Card to grow its online presence, following and hitting growth targets. For 2 year the team have been hitting their sales targets, primarily due to traffic being driven from their online channels • Created and launched the website, along with an extensive online marketing strategy, for a new fashion brand: twenty4 Fashion in 2014 and grew the brand’s online presence, driving traffic to its stores across the UAE and KSA • Launched several e-commerce websites along with digital and growth plans for each using social media and digital marketing • Helped Swedish burger chain Max Burger kickoff their digital marketing with Google & Facebook campaigns over the span of 3 months, growing their online followers and retail traffic
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McCollins Media
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Account Executive
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Feb 2012 - Jul 2012
I worked full-time on Gargash Enterprises' Advertising account. It was my job to help their marketing team execute their vision for Gargash Enterprises and Mercedes-Benz as a brand. I took in briefs and made sure we came up with exciting visual campaigns that would put them above the competition and reel in the most prospective customers, always keeping their recall value in mind. I would advise the marketing team on critical design-related and content-related decisions in order to garner optimum execution of a campaign. Key Achievements: • Was solely responsible for the account. • Worked with the design team hand-in-hand on branding and visual campaigns. • Launched several newspaper, magazine and billboard campaigns. • Worked on the new S-Series launch campaign.
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Tamra-c2
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jul 2010 - Feb 2012
I worked on the Jebel Ali Hotels & Resorts account where we were responsible for all creative requirements for 4 of their properties: Jebel Ali Golf Resort & Spa (a combination of 2 hotels), Oasis Beach Tower and Bateaux Dubai. I took in every brief, analyzed the requirement and executed the necessary designs with the help of our creative team. I made sure all brand guidelines were in place and the client got exactly what they wanted in design and communication terms. Key Achievements: • My first foray into advertising, I was able to pick up several skills in how to manage clients, creative teams and make sure the job is done. • Worked on every creative aspect required by a group of hotels: ad campaigns, flyers, brochures, factsheets, restaurant menus and all required collateral.
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Education
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2006 - 2010
Manipal Academy of Higher Education - MAHE, Dubai
B.A. Media & Communications, Public Relations, Advertising, and Applied Communication -
1990 - 2006
Dubai Gem Private School
IGCSE O-Levels
Community
